Spectrum Reach is proud to be participating in the Coalition for Innovative Media CIMM Summit 2024 in New York City on October 8 and 9! We are excited to join peers from around the industry weigh in on the hottest issues in TV measurement, currency, and data collaboration. Join Spectrum Reach’s Michael Guth in conversation with Jason Manningham, CEO and co-founder of Blockgraph, Krista Panoff, SVP of global enterprise development and Innovid, and Tameka Kee, deputy managing director at Coalition for Innovative Media Measurement (CIMM) for a discussion on how Spectrum Reach, Innovid, and Blockgraph are collaborating to deliver multiscreen attribution with granular insights, solving key marketing challenges, and improving future campaigns. To learn more about this event and to connect with Spectrum Reach in and around events at Advertising Week New York, go to: https://lnkd.in/e77c3Q3B #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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Imagine stunning Hudson River views, a room filled with classic and luxury cars, and great people. Those are just a few highlights from last Thursday’s event. Our clients and guests joined us for an unforgettable experience at NYC's Classic Car Club in Manhattan! Christopher Orr, Michael Guth, and Marlene Ryan joined us to share insights about our exciting new partnerships and what’s coming in the future. It was truly a night to remember! Missed it? Don’t worry—stay tuned for more events!
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Spectrum Reach is excited to be part of the Brand Innovators Marketing Leadership #BISummit hosted by Amazon Web Services (AWS) at Advertising Week this October 7-10! We are eager to join our industry peers to discuss key issues facing marketers and audiences alike. We are especially proud to participate in panels championing the role of women in marketing. Join Spectrum Reach’s Vice President of Media Entertainment Sales Mary Hermes on Tuesday, October 8 in conversation with Sarah Moore, CMO of Cracker Barrel about all things branding. In this era of fragmentation and signal loss, how do brands respond to challenges and opportunities? How important is brand loyalty and a consistent message? If these questions resonate, then this conversation is for you! To learn more about this event and connect with Spectrum Reach in and around Advertising Week New York, go to: https://lnkd.in/e77c3Q3B #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24
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Spectrum Reach is proud to celebrate Hispanic Heritage Month. As we honor the culture, contributions and achievements of our Hispanic team members and customers across the country, we are excited to spotlight business owner and Spectrum Reach client Sandra Dempsey, CEO and Executive Video Producer of Milwaukee’s Source TEN Sandra and Source TEN - Video Production, Bilingual Videos ENG-SPA, Content Strategy, Creative Storytellers produce award-winning, bilingual video content for brands that want to connect with audiences authentically! Watch below for advice and reflections from Sandra on the importance of networking, how to create quality content for all audiences, and the power of video! #HispanicHeritageMonth #RepresentationMatters #ThePowerofVideo #SpectrumReach
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In today’s media landscape, access to premium data is paramount. The right partner can connect you with privacy-focused first-party data, plus help you help you onboard your own data and maximize your targeting and campaign personalization. On Monday, October 7 at Advertising Week New York, Spectrum Reach’s Dan Callahan will join Jason Manningham, CEO of Blockgraph, Caitrin Reed Cummiskey, director of digital marketing at Amtrak, Jeff Liang, head of digital product at EssenceMediacom and Kendra Barnett, associate editor of The Drum to explore how advanced customer data matching and addressable campaigns are driving customer engagement and boosting sales. Click here to learn more and connect with Spectrum Reach at Advertising Week New York: https://lnkd.in/e77c3Q3B #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24 #THEPENNDISTRICT
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Sometimes too much choice as an advertiser can be a problem – unless you have the right options! In today’s media landscape, marketers have a lot to navigate when it comes to measurement, inventory and activation. However, flexible, data-driven advertising partners are the key to better campaign performances and driving outcomes. Join Spectrum Reach’s David Kline in conversation with Louise DiIulio, chief client officer at Advertising Week on Tuesday, October 8 at Advertising Week New York, for “Beyond the Buzzword: Dissecting Optionality,” an in-depth discussion on why good options matter! Click here to learn more and connect with Spectrum Reach at Advertising Week New York: https://lnkd.in/e77c3Q3B #SpectrumReach #AWNY #AWNY24 #AWNEWYORK24
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To support residents and businesses devastated by Hurricane Helene, Spectrum has committed $1M to hurricane relief in affected areas and opened WiFi access points across the Carolinas, Georgia, Alabama and Florida.
Spectrum Commits $1 Million to Hurricane Helene Recovery Efforts: http://ms.spr.ly/6048mWhLk
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Spectrum Reach is a proud sponsor of Advertising Week New York 2024, where we’ll be meeting up with the top brands, agencies, tech companies, and media outlets from October 7-10! With the media landscape more fragmented than ever, we can't wait to join our peers in discussing the hottest issues facing audiences and marketers alike. Join Spectrum Reach’s David Kline and Dan Callahan on stage as they lead conversations about providing advertisers options across measurement, activation, and inventory, and about putting data to work to drive campaign outcomes. To connect with us and learn more about where we’ll be in and around Advertising Week New York, check here for updates: https://lnkd.in/esiX4XRU #SpectrumReach #AdvertisingWeekNY #MarketingTrends #DataDrivenMarketing
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This election cycle, TV audiences are highly engaged and seeking out balanced news coverage. Spectrum News offers in-depth news, weather, sports and political reporting 24/7 and is trusted by local viewers to accurately reflect the diversity of their communities. For marketers, Spectrum News offers a brand safe, premium environment for advertisers to deliver their message. Make sure to harness the brand-building power of Spectrum News as America heads to the polls! Learn more below: https://lnkd.in/eJbngFwa #TVAudiences #ElectionCycle #BalancedNews #SpectrumNews #LocalViewers
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We’re looking forward to a great week!
CIMM Summit is next week — and there are still a few spots available! 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase. Register here: https://lnkd.in/g6ygJKKm We can’t wait for you to hear from our fantastic line-up of senior executives who will discuss the latest trends across measurement, currency and advanced advertising — and also unveil new findings from exclusive CIMM research. You’ll hear from the ENTIRE landscape: 4A's, A E Networks, Adelaide, AdMonsters, Adobe, AIMG, Albertsons Media Collective, Ampersand, Association of National Advertisers, App Science®, Amazon Web Services (AWS), Blockgraph, Capgemini, Clartitas, Comcast Advertising, Comscore, Inc., deben, dentsu, DG Media Network, Digital Element, DIRECTV, Effectv, GroupM, GumGum, Havas, Hearst Television, Horizon Media, IAB, InfoSum, Innovid, IPG Mediabrands, IRIS.TV, iSpot.tv, Kantar Media, LiveRamp, Mediaocean, NBCUniversal, Mediaprobe, Nielsen, Media Rating Council, OMD USA, OpenAP, OpenX, Paramount, PHD, PMG, Publicis, Roku, Samba TV, Snowflake, Sooth, Spark Foundry, Spectrum Reach, StackAdapt, TelevisaUnivison, ThinkMedium, TikTok, TransUnion, VAB, VEIL, Verisk, VideoAmp, Walton Isaacson, Warner Bros Discovery and XR Extreme Reach We can’t even tag everyone in one post - that’s how incredible our agenda has shaped up to be. See you next week!