Congrats to Spectra co-founder Trent Saunders on his contribution to the new musical Dead Outlaw! We are so curious how this new brand will continue to be developed Audible Theater, and can't wait for the release of the Audible version in the fall!
Spectra Media Collective
Technology, Information and Media
New York City, NY 181 followers
theater starts here
About us
Spectra Media Collective built spectra.theater to support the next generation of theater-makers with a new set of tools for imagining their next great production. spectra.theater houses the largest online theatrical database in the world with services to support theater-making artists at every step in their journey, offering every artist collaborative tools to make live theater that serves both their artistic vision and their community. Spectra's platform recognizes and values creative contributions across all theater-making disciplines, with a particular focus on traditionally under-represented artists and communities. theater starts at www.spectra.theater
- Website
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www.spectramediacollective.com
External link for Spectra Media Collective
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2021
- Specialties
- theater, creator community, data science, digital platform, makers, musical theater, performance venues, theater producers, and play recommendations
Locations
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New York City, NY, US
Employees at Spectra Media Collective
Updates
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We love seeing this research being commissioned by the wonderful folx over at No Guarantees! Making sure that we know how to reach and speak to Millennial and Gen Z theater-goers is such a necessary piece of the puzzle to building a more expansive, inclusive, and sustainable future model for theater everywhere. A couple of points we found particularly interesting: 1. Gen Z and Millennials lack an awareness of the titles currently on Broadway. While this isn't the largest surprise, what was particularly shocking was that "In total, young people were more aware of shows that never existed than some of the most celebrated, award-winning productions, like Kimberly* Akimbo and Hadestown." 2. It is inspiring to hear that “85% agree, ‘Live entertainment is a place for me to unplug and tune into IRL’ and 83% say a big benefit of live events is socializing with friends…” Live events is still known to all as a useful community building tool, even to the next generation. We come away curious to know Gen Z and Millennials perspective on theater as a larger market in addition to Broadway. Do young people know more about touring productions in their areas? Regional theater? Community? What are the productions they are aware of at all, if any? Theater has an ability to specifically address the feelings of isolation and loneliness reported about in our youth population through creative expression and community. On top of that, the next generation of theater-makers are going to be culture definers, something with economic and market-defining potential. The most important question for us at Spectra is: how can we best meet them in the spaces that they occupy as digital natives?
I’m thrilled to share exciting new research No Guarantees has commissioned in partnership with leading trends and generation research firm Culture Co-Op. The report explores what Gen Z and Millennials think about Broadway, examines the reasons they aren’t showing up, and suggests strategic steps the industry can take to cultivate new, engaged audiences. The research shows that Gen Z and Millennials’ lack of Broadway attendance is not due to details like a particular show’s cast, subject matter, or number of awards it has received. Instead, it’s a handful of deep misconceptions about Broadway itself, like confusion about ticket prices, the number of shows playing at any given time, access to tickets, and who Broadway is even meant for. The great news for Broadway is that while Gen Z & Millennials may not know much about individual shows or what’s happening in the theater industry, the Broadway brand remains extraordinarily strong. They are curious about us, and 91% even reported being more interested in Broadway simply by taking the survey! They’re ready to be brought into the fold. This gives all of us the ability to appeal to the existing interest of new, young audiences and develop a modern, actionable strategy to make it happen - to meet people where they really are. There’s so much to dive into so please check out the full report, which you can download at noguarantees.com. Please feel free to reach out with any questions, comments, or ideas!
No Guarantees Theatrical Productions
noguarantees.com
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We are sooo excited to see what these young artists get up to building the next productions of the story we all want to hear again and again. Who do you want to see play these roles? Where could we reimagine the story set? The possibilities are endless. Theater is awesome that way.
Attention, U.S. High Schools: You Can Now Perform Hadestown
playbill.com
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This dynamic undoubtably exists in theater too: Cord Jefferson talks about the struggle of the uncreative and boxed-in nature of what it means to be Black and be successful in Hollywood- ‘there’s genres for “prestige Black projects”: slave overcoming adversity and escaping, Black civil rights activist overcoming white racism, inner-city gangland stuff, poverty and broken homes'. https://lnkd.in/eJuzBE9k
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A new off-broadway house! We’re never mad about more theater. https://lnkd.in/ebB4v3H8
Report: Former Rave Club Limelight to Become Theatre
playbill.com
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Happy Tuesday :) More articles from the last few weeks... In order to keep theater alive we all have to be creative about the ways we engage. It’s really exciting to see so many theaters innovating and doubling down on their core principles. Long Wharf Theater’s ‘mobile model;’ 2nd Stage’s effort to ‘build more empathetic, connected cultures...’ and Children’s Theatre Company’s commitment to the youth. https://lnkd.in/e2fCT37T
Essay | America’s Nonprofit Theaters Are Finding Ways to Thrive
wsj.com
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Spectra Success Story: It was such a joy to connect Anthony Bean Community Theater with TRW so Anthony and his community could license The Bodyguard. We know making theater is expensive but there is an opportunity to work together. Making live theater is a challenge on every level – financing the thing, finding artists, where to put on the production... Spectra is making the connections so you don’t have to. https://lnkd.in/eDa3D8_9
The Bodyguard: Behind the Scenes of a Musical Sensation
https://www.youtube.com/
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The Taylor Swift article has an excellent overview about "her approach to her career and her willingness to fight the larger forces in the music industry" https://lnkd.in/e7kBSvQn
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A new kind of economic collaboration. The entertainment industry is an ecosystem and doesn’t focus on the creator. This is another company that has a first principal in creator ownership...
A Comic Book Upstart Seeks to Shake Up the Industry
https://www.nytimes.com
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The industry is at a turning point...Spectra is working on the solution to be able support theater-makers.
Chicago's Steppenwolf Reveals Layoffs in Continuing Regional Theatre Trend
playbill.com