Spark Foundry

Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M followers, are at the service of 300 brands around the world.   The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution.   Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients.    Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ

Powerhouse Agency Execs tonight at the Beet.TV #BeetRetreat Berkshires (l-r) Cara Lewis dentsu, Lisa Giacosa Spark Foundry Publicis Media and Maureen Bosetti IPG Mediabrands Content kicks off tomorrow.

Publicis Groupe announces Q2 net revenue organic growth at 5.6%, ahead of expectations, and upgrades full year guidance to 5-6%.   Arthur Sadoun, Chairman and CEO of Publicis Groupe:    “Publicis achieved a very strong first half of the year, with net revenue organic growth at 5.4% and 7.4% growth on a like-for-like revenue basis.   We continued to win market share, with Q2 net revenue organic growth accelerating to 5.6%, above expectations and 400bps ahead of our industry.   For the first 6 months of the year, we kept delivering industry leading financial KPIs.   Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019.   As a result, we are confident in our ability to accelerate further in H2.   We are raising our net revenue organic growth guidance and now expect to deliver between 5- 6%. We will maintain our best-in-class financial ratios while continuing to make material investments in our talent and AI strategy.    As we further extract ourselves from the pack, we have everything we need to continue to lead and reinvent our industry thanks to our transformation.   We have a winning go to market, which has put us at the head of the new business rankings for the past five years. We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row. And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation.   I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle and with the Executive Committee we are truly grateful for all of their efforts.” https://lnkd.in/ekNcS4fX

Our team is so excited to partner with our #client Dreyer's Grand Ice Cream on the development and activation of the Häagen-Dazs debut at the big game 🍦 🏈 !

LoopMe CRO Lisa Coffey and Spark Foundry Chief Investment Officer Lisa Giacosa met at Stagwell's Sport Beach to discuss AI, the importance of data and ensuring relevance, and the increasing emphasis on consideration. Watch the video now: https://hubs.li/Q02G0Pvc0 #aiinadvertising #brandconsideration #adrelevance

Congratulations to our Global and US CEO Sarah Kramer on being recognized as a Campaign US 40 over 40 honoree! The 40 over 40 list honors 40 senior executives who have sustained successful and enduring careers in an industry where rising stars can burn out quickly. A 20 year veteran of Publicis Groupe, Sarah has continued to bolster Spark Foundry’s industry-leading position with impressive new business wins (13 new accounts totaling $1.65 billion in billings in 2023); a dedicated commitment to diversity, equity, and inclusion; continued investments in emerging technologies; and an expanding global footprint. She consistently brings the ️🔥 in everything she does and we are so proud to have Sarah as our leader! #WinningSpark #SparkofLeadership #CampaignUS40Over40

Our Chief Investment Officer Lisa Giacosa and EVP of Commerce April Carlisle weighed in with Ad Age on what they don't want to see trending in the second half of 2024 #SparkofLeadership Lisa Giacosa, chief investment officer, Spark Foundry: I’d like to see fewer walled gardens that claim ROI in their ecosystem without connecting the dots to all activity that has occurred to drive business outcomes. And no more discussion on cookie deprecation when we know how to solve it (ID-level data can unlock what is needed). April Carlisle, executive VP, commerce, Spark Foundry I’d like to see no more new retail media networks starting up. Clients are overwhelmed with the number and bifurcation of the retail media networks with separate walled gardens and measurement standards that don’t meet industry standards. Retail media has been a significant source of revenue for retailers, but overall marketer budgets are relatively flat in that space, so retail media networks are working fast to expand into upper funnel brand budgets and focus on non–endemic advertisers to continue their growth.

Congratulations to our Campbell's #client and Campbell’s team on 3 shortlists at #CannesLions2024 for Goldfish and Snyder's. #WinningSpark #SparkofLeadership - Old Bay Goldfish, "Turning Heartbreak Into a Hit" with Saatchi & Saatchi One Shortlist in Creative Data Lions - Snyder's of Hanover, "Gingerbread Dread" with Saatchi & Saatchi Two Shortlists in Social & Influencer Lions

We listen to Lisa Giacosa Spark Foundry! Here she was this week on the Beet Stage at #CannesLions2024 speaking about measurement. Left to right: moderator Jon Watts, Kyle Spraker Integral Ad Science and Jon Hudson Digital Turbine - Video to follow from Beet.TV #BeetCannes

With #CannesLions2024 at a close, our friends at Mattel made sure to put exclamation point at the end of the event. - At the festival’s CMO Accelerator program, Mattel’s Ynon Kreiz and Jason Horowitz stressed the importance of collaboration as a key tenet of best-in-class creative. - While on the festival’s Changemakers panel, Mattel’s Lisa McKnight talked about the importance of learning from the past to be, and do, better. - Finally, the week ended on a high note with Ynon Kreiz honored as Entertainment Person of the Year.