SPARK

Just like simple numbers are the building blocks of complex equations, inspiration is an essential component of creativity. But what do we do when inspiration escapes us… Especially when we need it most? We phone a friend (or co-worker, in this instance)! Each and every one of us has a unique perspective and a varied skill set. If you think about it like math, we all add a different layer to the equation through skills and experiences that we bring. By surrounding ourselves with others and opening the creative process to collaboration, we grant access to limitless ways to spark inspiration. We multiply each other's abilities and push beyond our own limits. In this way, collaboration is a true gift to creativity. Plus, we think it's always a bit more fun to play with others. 😉 #SPARKbrand

In an era where travel advisories are becoming the norm, how can Destination Marketing Organizations (DMOs) effectively balance safety concerns with the allure of exploration? Our very own Dulani Porter dives deep into this complex landscape in her latest piece for Travel Pulse. 🌍 In this article, you can explore our thoughts on how DMOs are leveraging social media, real-time data, and authentic local narratives to navigate crises and maintain traveler trust. From volcanic eruptions in Iceland to the ongoing conflict in Israel, well-informed strategies are shaping the future of travel marketing. 👉 To read the full article on TravelPulse, visit: https://bit.ly/3WtPpRv #SPARKbrand

Last week we had the extreme pleasure of attending the Destinations International annual convention in beautiful Tampa, Florida. We learned some incredible things about the travel & tourism industry and are so excited to pull those insights into our work. ✈️ #SPARKbrand #DIAC24 Plus we even got to shake some new hands and spend time with a few of our favorite familiar faces! 🖼️ : Mike, Elliott, Trish McClean (Visit Baltimore), Daniella Middleton (Development Counsellors International), Dulani

While we wait for Apple to release their new AI (Apple Intelligence) emojis, we figured some AI (Agency Intelligence) emojis were needed in the meantime. 👀 #SPARKbrand PS. Hey SPARKlers—your most-requested emojis may have just made their way into your emoji options on Slack. 🤫

A local’s guide brought to you by SPARK. 🍊 In town for the Destinations International annual convention? Welcome to one of the greatest cities in the world! (We might be a little biased.) We’ve rounded up a few of our must-visit Tampa spaces and places. Which one are you stopping at first? 💃 #SPARKbrand #DIAC24

Talk about good company! As one of Brand USA's strategic leads for global marketing efforts, we are thrilled to be included by Campaign UK alongside other Worldwide Partners, Inc. agencies. 🌍✨ We pride ourselves in fostering a collaborative environment that drives exceptional results. Being part of this global network of independent agencies allows us to bring unique perspectives and deep expertise to our clients. Read more on how our collective efforts are making a significant impact for Brand USA: https://bit.ly/4bEQlqm

Off today celebrating from sea to shining sea (lakes included). 🇺🇸 #SPARKbrand

Happy #WorldSocialMediaDay! 🎉 We love what we do and we look good doing it. From content shoots to calendars, we know social media is a brand’s welcome mat… and we treat it as such. 😎 #SPARKbrand

Have you ever watched an idea crash and burn and end up on the cutting-room floor? 🔥 We’ve all been there, and it can feel frustrating. But what happens when you open that idea up to collaboration? We’ve learned that sometimes a ‘crushed idea’ can become a solid foundation for an even better one—one we got to together. 🤝 #SPARKbrand

The digital marketing landscape is buzzing with the rise of shoppable media—bridging the gap between discovery and purchase through social. 🛒✨ And retail brands aren't the only ones able to leverage this trend. Beyond the expected arenas, brands in sectors like travel and hospitality also have an opportunity to transform every piece of content into a potential point of sale. Imagine turning wanderlust-filled posts into instant bookings or ordering that mouth-watering dish with a simple tap... 💭 To read more about how brands can harness the power of shoppable media to drive growth and engagement, visit: https://bit.ly/3KAsqgT #SPARKbrand