Sovrn

Sovrn announces industry veteran, Will Duckworth, as the new Chief Technology Officer to oversee the tech vision and strategy for the publisher technology platform. Will shares: “Sovrn is unlike any company I have ever worked for in that its core values are truly aligned with the customer. I was immediately struck by the trust and collaboration of the employees at Sovrn and their dedication to solving important problems for the customer. I’m very much looking forward to collaborating with the teams across the company to enhance our product offerings and extend our competitive advantage in the rapidly evolving Open Internet.” Read the press release: https://bit.ly/4d3DnmL

With decades of publisher-side experience, Chris George brings invaluable insights that shape the vision and tools we build.

The Sovrn team will be in full force at Advertising Week New York! Looking forward to seeing everyone at one of the best events of the year. Want to talk about Commerce or Advertising? Let's meet up. #AdvertisingWeekNY

We recently sat down with Jeremy Gan to get his thoughts on the state of digital media and his experience with Sovrn’s publisher steering committee. "I think the industry is more vibrant than ever before. I’ve been fortunate enough to be involved for almost ten years, so I’ve seen everything from the rise of header bidding to the wrapper wars, and then, in the last few years, it’s been a case of slower and more deliberate change. Over the next one to three years, I think we’re likely to see almost a domino effect, as cookie deprecation shapes modern marketing." Read the spotlight to see what Jeremy recommends publishers do to combat cookie deprecation, tackle challenges like fees and decreasing traffic, and more 👉 bit.ly/3SvNsCO

Maximize affiliate revenue and streamline your operations with Unified Optimization. No more missed opportunities or inefficiencies – just smarter optimization for Q4. Ready to take your strategy to the next level? Connect with our team to learn how we can help 👉 https://bit.ly/3TK40q2

With the Q4 whirlwind whipping up to an F5 and deserving of a cameo in Twisters 3, I wanted to call out a few brands that Sovrn is proud to work with that I personally find to be a great way to recenter and keep things at an even keel: 1.) AllTrails - being in Colorado, there is no shortage of hikes to get me outside where some of my best thinking happens. Fall is the perfect time to step away from your laptop and take in the fresh air (until you inevitably remember that thing you were supposed to send last Friday.) 2.) Babbel - Learning a new language means using parts of your brain that may have been gathering some dust for awhile. Taking some mindful minutes with a service like Babbel can feel like a cerebral cleanse - and who knows, maybe open up some international deals for next year? 3.) Groupon - If you aren't using Groupon to find all the treats your hometown has to offer, be it a massage, a museum, or even the oil change you've been putting off, you might be missing some of the hidden gems that make your community great. This Q4, brings those partnerships to your day to day and of course, give me a shout to chat all things holiday planning. If you're in the Denver area, happy to do it over a hike! (Or perhaps, more reasonably, a brewery).

The Sovrn team is excited to attend #ProgrammaticIO in New York this week! Reach out to Jeff Meglio or Robert Correnti if you’d like to schedule a meeting, we look forward to seeing you there.

👋 Join us in welcoming Hannie, Wyatte, Valerie, and Michael to the Sovrn team! Each individual brings unique expertise and fresh perspectives to help us continue delivering innovative solutions for our publishers and advertisers. We're just as excited as they are to have them on the team, and we can't wait to see the impact they'll make! 🌟 Hannie Ngo, Senior Software Engineer Wyatte Baker, People Operations Manager Valerie Prestidge, Account Manager II Mike DeDomenic, Solutions Engineer I

Our team is heading to Cologne this week for #DMEXCO and we'd love to catch up! Reach out directly to discuss growing your Commerce and Advertising businesses 💪 Nicola Ghezzi Jeff Meglio Anja Bergmann Emily Willacy

Our team had a great week at CJU 🌴 We're excited to keep the conversations going as we head into Q4 and continue to empower publishers and advertisers with our solutions. #CJU24