Soupergirl

What do Shark Tank, soup, authenticity and AI have in common…come find out at Quirks New York ! Sara Polon

When we launched this business fifteen years ago, the phrase “visual identity” was foreign to me. A logo! A label! A name! These are the terms I knew, or, had to teach myself (while reading Small Businesses for Dummies!). I had no idea about the importance of a company’s visual identity. I learned the hard way that leading with our brand wasn’t the right strategy. Soupergirl is not a household brand (yet!). We had to let the product shine. On a good day, CPG brands have approximately two seconds to capture a shopper’s attention. If they happen to notice a product, consumers take another three seconds to make their decision. So that label better be GOOD! Smart, simple, eye-catching, and memorable. There needs to be bold consistency across the brand. Because you literally have four seconds to get that first sale. With all that in mind, I’m so excited to debut the new Soupergirl visual identity. Designed by the extraordinary team at Make & Matter, this new design captures Soupergirl’s essence: Fresh, healthy, incredibly delicious, better-for-you and better-for-all. Our logo is sleeker, and, well, grown up! Our new tagline - Just. Good. Soup.-  much better captures what we’re trying to offer to the world. Great food. Sourced responsibly. With an eye towards food justice. We’re feeling extra optimistic about this new visual identity due to the incredible consumer data provided by the team at Behaviorally. The increase in consumer purchase intent noted in their tests makes me want to shimmy! You’ll start seeing our new brand roll out in stores everywhere over the next few weeks. Here we go! Thank you to SO MANY people - the list is large - but just a few... Michele McCorry Heather Stouffer Trina Bentley Janice Lai Magerr Jenna Cippoletti Julie Sweet Sara Hewitt Laura Mae Schaeffer Lori M. Herman

One of the things I'm proud of about Soupergirl is that we're a certified kosher company. There is a real lack of healthy, fresh options for kosher consumers. And now that the holiday of Passover is almost upon us, I'm excited to announce that the Soupergirl Passover Menu is now accepting orders. Everything is strictly kosher for Passover (under the Star-K). Nationwide delivery options are available! We offer Passover favorites and new takes on old classics. If you or anyone in your community are looking for fresh, healthy Passover options, please check out our menu! https://lnkd.in/d_x_9HGM

What does International Women's Day mean to me? As a businesswoman, it means celebrating my fellow female founders, CEO's, and leaders. Let's continue to push each other, support each other, and for today (and all month), celebrate each other. Warning - you might get the chills watching this video! Catherine Mitchell Jaxon Jenna Huntsberger Maria Covarrubias Sarah Frimpong Kirsten Quigley Sarela Herrada Yasameen Sajady, MBA Margarita Womack PhD, MBA Elizabeth Raymond Amy Zitelman Doron Petersan Ellis Singer McCue Nona Lim Shizu Okusa Jules Weldon stacey m. pierce Lisa Consiglio-Ryan Melissa Pashko

International Women's Day is March 8th! This year at Soupergirl we'd love to highlight some of our favorite female founded and led companies. Let's collaborate and support each other - and hopefully have some fun! Interested in participating? Please comment or DM me! Doron Petersan Yasameen Sajady, MBA Ashley Thompson Jenna Huntsberger Sarah Frimpong Anna Valero Laura Mae Schaeffer Jules Weldon Alison Cayne Debbie Mullin Shizu Okusa Margarita Womack PhD, MBA and SO MANY MORE!!

Nothing better than closing out National Soup Month than an appearance on Good Day DC on FOX 5 DC. While we embark on further expansion with Soupergirl, we remain forever grateful for the support of the Washington, DC area community. This will forever be our home, and we love cooking soup for our hometown crowd! Soup is definitely having a moment. And we're here for it.

Eat more soup. That, in a nutshell—or a soup bowl—would be my diet advice for anyone looking for a gentle way to happier eating, writes Bee Wilson.

The Dish of the Year is Soup. Don't believe me - believe the The New York Times Food! "The Specialty Food Association’s trend spotters predict more soup and soup starter mixes on grocery shelves. And soup is yet one more way to soothe ourselves. “Honestly,” said Jenny Zegler, Director of Mintel Food and Drink, “I wouldn’t be mad if 2024 was the year of soup.”" We at Soupergirl are here for it. We're ready. Bring on the SOUP, 2024! https://lnkd.in/e9ywNKpx

2023 has been quite the challenge. Ups, downs, some "out of left field" kind of stuff, and more. But, ending the year with a big Soupergirl rollout at Costco Wholesale? Well, I'll take it. So damn proud of our team. What they have pulled off this month, deliciously, is the stuff of dreams. I am profoundly grateful to them. And to everyone on the east coast, let's get our soup on at Costco's from Miami through Boston!

With Thanksgiving around the corner, you'd think I'd be shamelessly chatting about our delectable new Butternut Bisque. But alas, no! I invite you to consider starting off your holiday meal with a medley of Soupergirl gazpacho! Now available at all The Fresh Market locations! Serve one! Serve three! Add some colors, veggies, and pizazz to that meal. We're so pumped to be in a set with rock stars like Haven's Kitchen and Abbot's Butcher! Let's get our holiday soup on - warm or chilled!