SOMOS Foods

I really enjoyed my conversation with Mita Mallick for Entrepreneur Magazine talking all about what we’re building at SOMOS Foods to help everyone feel they can easily cook Mexican food at home. I shared three lessons I’ve learned so far on the journey about the importance of accounting, meeting our consumers where they are and leveraging the strengths of each of our founders. Read more at the link below:

POST EXPO POST We came, we saw and served over 3,000 burrito bowls!! Thanks to everyone that supported SOMOS Foods this week. We met with amazing retail partners, distributed over 5,200 totes, served a lot of burrito bowls (chicken al pastor FTW) and caught up with amazing friends. Special thanks to the SOMOS Foods Team: Raynor Blom, Gary Parsons, Nik Bigham, Leah Herschberg MA, Anna Sawch, Mayela Escobar Macías, Jon Israelite, Claudio Campero Velasco, Mikaela Mendizabal, Andres Villarreal - you are my favorite part of building SOMOS. And thanks to my partners Daniel Lubetzky 🇺🇦, Rodrigo Zuloaga, Elle Lanning, Corbin Wright and the whole team at Camino Partners (formerly Equilibra). We are blessed to be in this Camino together! See you all at Newtopia in August for more.

When I spoke with Diego Torres-Palma for his podcast Startup to Storefront, he asked me what I learned from working at KIND that informs how we’re thinking about building SOMOS Foods. There are so many ways I could answer this question but the one that is top of mind for me every day is about the role that business can play in society – that through business, we can leave the communities we operate in better than we found them.    SOMOS means “we are” in Spanish and while at the end of the day, we’re all about helping consumers easily cook real Mexican food at home, we hope that little by little, we’re also bringing two neighboring cultures together. Thank you, Diego, for having me on the show to talk about SOMOS’ journey.

We always knew we had something special when we introduced our Mexican Chili Crisp (aka Salsa Macha) to consumers but we continue to be blown away by the response. The recognition for this product that that gives any dish an instant upgrade doesn't get old. Thank you to the Better Homes & Gardens and Dotdash Meredith teams for this award win in their first annual food awards!

Today is the ONE MONTH countdown for #naturalproducts #expowest. This will be SOMOS Foods 3rd EXPO WEST and my 12th time attending the show! Each year, I find myself just as excited to reunite with my CPG family as I was the year before. If you're newer to the Expo West scene, here are my top three tips for brands: #1 Attend Before You Spend: Before you spend money on a booth of your own, attend the show to observe. Walk the floor, observe what others in your space are doing and take it all in. It's hard to describe Expo - it's something you have to experience. #2 Delicious Food Wins: People can't fall in love with your brand unless they can taste your products. Think hard about the ratio of budget spent on creating the most delicious food possible vs. travel, booth logistic and decor expenses. The best compliment we can get at the SOMOS booth is, "wow, I can't believe this came out of the microwave!" #3 Make Moving Billboards: From our shirts, to our booth, to our tote bags, to the plates and cups that show attendees carry around the floor while eating our walking nachos, we're flooding the floor with SOMOS pink! Expo is crowded and the more you can get people repping your brand, the more foot traffic your booth will get. What did I miss (besides comfortable shoes and prioritizing staying hydrated)?! Visit @SOMOSFoods this year at Booths N836 and N837. See you in Anaheim! #NPEW2024 #NaturalProductsExpo #expowest #tradeshows

It’s HUGE day for SOMOS Foods. We’re officially in Target stores!!! Not only can you find our favorite rice, beans, veggies and Salsa Macha Mexican Chili Crisp, but we’re also launching 2 exclusive BURRITO BOWL KITS that have everything you need to make delicious Mexican meals in under 5 minutes. We’ve been dreaming about this moment since the day we started, and we couldn’t do it without our incredible partners at Target. As a small brand, this is the ultimate #bullseye. Look for us on endcaps today, and you can find our kit on shelf in all Target stores nationwide starting 9/24! ¡Vamos SOMOS!

If you like sales and you like tacos, this is the post for you. Reaching to my LI friends. We are hiring for a Regional Sales Manager at SOMOS Foods. Ideally, we would like someone with experience managing brokers and calling on national/regional chains (midwest and northeast ideal). If you know anyone, this is a great opportunity. The job is remote and they will get a chance to work with Nik Bigham, Leah Herschberg MA and Jon Israelite some of the best people and sales professionals. Great opportunity to advance your career, compensation includes salary, bonus and equity. If you know someone that could be a fit for this position, please DM me directly or they can send an email to [email protected] Job description is attached. THANK YOU!!

Thank you Carol Ortenberg and Nosh for including me & SOMOS Foods on their inaugural Nosh Notable list. I couldn't have said it better than Franklin Isacson, this beats TIME person of the year in my book. So happy to be included with so many friends and people that I admire: Shayna Harris Peter Burns Franklin Isacson Cassie Burr Janica Lane Brandon Ng Kim Coffin Dan Epley Kabir Jain Subriana Pierce Chris Lansing Maura Mottolese Craig Shiesley Denise Woodard Jing Gao Marion Nestle Ryan Pintado-VertnerErrol Schweizer Dario Wolos Elliot Begoun Also it is the first time that I'm on any list with Snoop Dogg. Couldn't find his LinkedIn Profile, so please tag him if you can :-) MUCHAS GRACIAS