Softly Solutions

We are thrilled to be working with the amazing and knowledgable team and members of the American Sustainable Business Network! The ASBN actively works to promote circularity, on public policy ensuring safer chemicals, and more. Because of them we are all benefiting from a more just and sustainable economy!

This Independence Day, learn how to proudly and legally showcase your products as American-made. Enjoy our latest blog on navigating the regulations to protect your brand's integrity. Stay patriotic and compliant! 🌟 #MadeInUSA #IndependenceDay #4thofJuly #BusinessCompliance #BrandIntegrity #GreenMarketing https://lnkd.in/gQjEUG28

This Independence Day, learn how to proudly and legally showcase your products as American-made. Enjoy our latest blog on navigating the regulations to protect your brand's integrity. Stay patriotic and compliant! 🌟 #MadeInUSA #IndependenceDay #4thofJuly #BusinessCompliance #BrandIntegrity #GreenMarketing https://lnkd.in/gQjEUG28

Let's give a warm welcome to Oleg Baiutov and Rachel (Yiqiu) L., the newest members of the Softly team! 🎉 Oleg and Rachel are bringing years of expertise . . . from their impressive corporate backgrounds to their time at Northwestern University - Kellogg School of Management MBA program. Oleg is our go-to guy for AI Product Management, while Rachel excels in Strategic Marketing Management. Navigating sustainability just got easier with this group on task as we gear up to launch ChatESG, our latest innovation. ChatESG is like ChatGPT, but specifically designed to help sustainability managers and marketers navigate Green Marketing Regulations and ESG Requirements. We can't wait to share it with you! Stay tuned for more updates! 🚀

Put this podcast on the top of your list! Learn why understanding the changes in green marketing regulations are critical in keeping your business safe. And hear about our latest product, ChatESG which is like ChatGPT but for sustainability. A big thank you to Stephanie Krubsack with Purevant Living for spotlighting this important topic. You can find the full episode here: https://lnkd.in/g9FaCQYk #greenwashing #regulations #ESG #compliance #greenmarketing

We see this on the daily, eco-friendly product claims under fire. In this legal case, Rustoleum is accused of misleading consumers by claiming their Krud Kutter degreasing products are non-toxic and earth friendly. Softly Solutions has easy-to-use tools to identify potential risky claims before you use them in your marketing materials. Shoot me a message to learn more. #greenclaims #greenmarketing #ecofriendly #environment #nontoxic #earthfriendly #CPGproducts #advertisingrisk #ESGregulations https://lnkd.in/gPAMnWCR

Not all product claims are created equal. Some are riskier than others.  🌍💼 Green marketing can be a powerful tool, however, if you don’t have all the information it can lead to costly litigation and harm your reputation. Learn about the latest greenwashing regulations and discover strategies to protect your business. Stay compliant and mitigate risks with practical tips on navigating the complex regulatory landscape. 📝🔍 Read more . . . #Greenmarketing #NetZero #CarbonFootprint #GreenClaims #Compliance #Risk #Litigation #Greenwashing #CPGProducts #Environmentallyfriendly #Sustainability https://lnkd.in/g_EpwiDu

Check out this great article on how AI can be integrated into your business to support ESG initiatives. And it includes a shout out to Softly Solutions! David Zey with Zeytech - Solutions and Support is certainly a thought leader in the field and has insights on how businesses can responsibly integrate AI while continuing to support sustainability. https://lnkd.in/gAX42CB7

"Softly is an excellent startup that evaluates the strength of green marketing claims by companies in order to reduce the risk of greenwashing . . . " We are excited about the shoutout and spotlight this week in the Midwest Startups Newsletter by Adam Falkof with Quarles & Brady LLP! Reach out to learn how Softly can help your business!

The risk is real, and this article perfectly explains why brands need Softly Solutions! Not only are regulators cracking down on greenwashing, consumers are also demanding product transparency. #greenwashing #greenmarketing #producttransparency #consumerbrands https://lnkd.in/gBkmBPJx