Soapbox Influence

Travel season is upon us, and we want to know…

No matter the platform’s stance on long-form versus short-form video, the great equalizer is the fact that video continues to be a focus on social media. We recommend that every client build SOME video content into their influencer and social campaigns for a multitude of reasons, and love the opportunity to coach clients and creators alike on what works for each platform! Questions? Tap that ‘message’ button in our profile! https://lnkd.in/gJDMmsZu

As we celebrate the culmination of our year-long ambassador program with Crystal Bridges Museum of American Art and The Momentary, we want to revisit how these programs still have standing in today’s social media landscape. There are numerous benefits to having an ambassador program: - driving brand awareness and buy-in - driving sales - increasing online presence - building community around the brand - increasing credibility - growing access to the target demographic(s) We have a community of over 15,000 talented creators and influencers ready to make YOUR brand stand out. Let’s chat about how an ambassador program could help you reach those goals! https://bit.ly/SoapboxRFP

Happy Prime Day! Now, who’s ready to be influenced? We asked around the office, and here’s what everyone’s getting: Bissell Little Green Cleaner: https://lnkd.in/dvTaKUmj LEGO Star Wars Luke Skywalker's X-Wing Fighter: https://lnkd.in/dV225mcR Dyson Air Wrap: https://lnkd.in/dvK57uQD Ninja Creami: https://lnkd.in/dNB5kw5Y Amazon Kindle: https://lnkd.in/dAvhKqk2 Mario Badescu Lip Mask: https://lnkd.in/dHdbffFT MOON Teeth Whitening Strips: https://lnkd.in/dJqJsV-w Equal Hexagon Velvet Ring Box: https://lnkd.in/dMZ_KufB Goodful Bakeware Set: https://lnkd.in/dF7YCDcr Homedics Smart Air Purifier: https://lnkd.in/d-eCnVcd Your turn to influence us! Got a great Prime Day deal? Drop it in the comments!

Yesterday members of our team had the honor of spending time with our friends from The Clorox Company while they toured the ShopCart Creative photo studio (complete with new headshots). Not a day goes by when we don’t pinch ourselves because of the incredible clients we get to work with and learn from! Kendal King

🏀 $2.7 million total transfer value. 🏀 12.5K cart transfers. 🏀 3.1 million impressions. 🏀 21.3K total engagements. Soapbox partnered with the National Basketball Association (NBA), utilizing the influence of 9 creators to garner excitement and promote the NBA Portable Basketball Hoop available exclusively at Walmart throughout the holiday season. Boy, did they deliver! Holiday 2024 is fast approaching, and your game-winning shot IS influencer marketing. From awareness to conversion and beyond, our programs are specifically targeted to help brands see results. Ready to jump in? Tap that “message” button in our profile to get started! #soapboxinfluence #casestudy #influencermarketing

We couldn’t let #NationalSugarCookieDay slide by without showing off some of the amazing creations for our Bob's Red Mill campaigns through the years! Whether you’re celebrating a specific micro-occasion (i.e. National Sugar Cookie Day) or an entire season, we have an influence campaign for that! Join us as we plan for Q3, Q4, and beyond! https://bit.ly/SoapboxRFP #soapboxinfluence #influencermarketing #influencecampaign

📓 Adam Mosseri, the Head of Instagram, reminds us that the algorithm amplifies content with more sends, making this engagement metric important for both creators and the brands that hire them. So what should brands do to take advantage? As much as possible allow the creators you hire to share the brand messaging in a truly authentic way to the content they normally create. When they can share about your brand in a way that resonates with their audience (versus using a brand-created persona), engagement metrics like sends, saves, and shares will follow! https://lnkd.in/g-DsDB4d

🤔 Thinking about your own social media habits (and be honest, we won't judge)...

💡 When it comes to home decor, our influencers know how to work the inspiration-to-aspiration matrix! A beautiful home often starts with great lighting, and we loved the content that came out of our Feit Electric at The Home Depot campaign. Who doesn’t love a little home inspiration - grab some here! https://lnkd.in/gisDMkWd #soapboxinfluence #influencermarketing #influencercampaign #omnichannelmarketing #bentonvillear