SmartCommerce

Check out the latest #SmartBites Newsletter! ✨ In it, you'll find all the commerce news you need to know right now, including: 📣 Our Omnichannel Insights Report is live! Take a peek at what we found out about the latest consumer trends. 🌟 We identified 4 best practices for omnichannel brands, and we’re breaking it all down on our blog. 🔎 A new way to customize a Shopper’s Choice UI is here! Think of it as a “DIY” UI — our explore tab is the latest addition to our suite of customization options. Get the scoop here 👉 https://lnkd.in/dKVkvtxi #CPGNews #RetailTrends #OmnichannelInsights

It's here! The full Cannes recap from SmartCommerce CEO Jennifer Silverberg, EVP of Partnerships Don Knapp, and retail strategy expert Bryan Gildenberg share their insights and takeaways from Cannes Lions International Festival of Creativity. 🦁 This candid conversation explores the hottest topics at the conference – the power of influencers, the evolving role of data, and the need for brands to move at the velocity of culture. Get ready for a thought-provoking discussion! 💡 Listen in here 👉 https://lnkd.in/dm8XiuZd (P.S. Only have 5 minutes? Listen in to Bryan's topline takeaways for the first 5 minutes of the video!) #CannesRecap #RetailStrategy #BrandVelocity #IndustryLeaders #ThoughtLeadership

Happy National Tequila Day! 🎉🍹 Cheers to celebrating with the perfect summer sip: this Spicy Creamy Coconut Lime Margarita! 🥥🍋🟩 What’s better than this delicious recipe? Easily being able to get the ingredients with just one click! 🛒✨ 1. Click on the link to instantly shop the ingredients 👉 https://lnkd.in/ey3Jqb_b 2. Mix your margarita and enjoy the refreshing taste of summer! Cheers to good times and great drinks — powered by #Click2Cart! #NationalTequilaDay #ShoppableRecipes #CommerceAtTheSpeedOfLife

Want a peek into the 2024 Omnichannel Insights Report? 📊 Here are a few interesting stats when it comes to varying consumer preferences when you break it down by category, age, and gender: When it comes to groceries, 62% of consumers are shopping online in some form (either a combo of online/in-store, online with delivery, or online with pick-up). When it comes to shopping online for alcoholic beverages, gender plays an interesting role in preferences – 45% of men say a delivery option is important, whereas 41% of women say delivery is not important. In the personal/home care department, age is the differentiator: Those in the 25-54 demo prefer to mix in-store and online shopping, while those 55 value delivery. For the full intel, download the report here 👉 https://lnkd.in/eiTJxAC4... #OmnichannelInsights #OmnichannelReport

Thank you, Specialty Retailer for featuring our 2024 Omnichannel Insights Report! Check it out here: https://lnkd.in/eS3wY2Mc To read the full report, you can download it below👇 https://lnkd.in/ebvGwgQP

𝐓𝐡𝐞 𝐃𝐞𝐛𝐫𝐢𝐞𝐟: 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 🦁 We sat down with our favorite strategy expert, Bryan Gildenberg, to discuss the hottest topics for marketers from Cannes Lions and this summer's big events. What are his topline takeaways? He shares them below.  • 𝐁𝐫𝐚𝐧𝐝𝐬 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫. Having the ability to measure brand importance and staying power is highly valuable.  • 𝐏𝐞𝐨𝐩𝐥𝐞 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫. AI is seeming more like an employee than a technology – it must be trained, must fit the culture, and people have to learn how to work with it.  • 𝐌𝐞𝐚𝐧𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. Creative that has big emotional impact is what stands out in the industry, especially around environmental and ensuring the safety and empowerment of young women. • 𝐁𝐫𝐚𝐧𝐝𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐯𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐨𝐟 𝐜𝐮𝐥𝐭𝐮𝐫𝐞. Yes, speed is important, but it’s critical to also know the direction you’re going in order to be effective. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐁𝐫𝐲𝐚𝐧’𝐬 𝟓-𝐦𝐢𝐧𝐮𝐭𝐞 𝐰𝐫𝐚𝐩-𝐮𝐩 𝐡𝐞𝐫𝐞 ➡️ https://lnkd.in/eCxXXZsm Be on the lookout for the full podcast with Jennifer Silverberg, Don Knapp, and Bryan Gildenberg - out next week!

The 2024 Omnichannel Insights Report is LIVE! ✨ 🚀 With the retail landscape rapidly evolving, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal care, and alcoholic beverages. So, what do they really want? 🤔 Across the board, they crave convenience, personalization, and a seamless shopping experience between online and in-store. But things get interesting when you start digging into the varying preferences by category, age, and gender. Once you’re armed with all the intel, you’ll be ready to meet (and likely exceed) consumer expectations. Download The 2024 Omnichannel Report here ⬇️ https://lnkd.in/e7cd9PCx #OmnichannelInsights #OmnichannelReport

Officially, Prime Day isn’t until tomorrow, but there are some stellar deals on some of our favorite must-haves already available TODAY. The pearliest whites? 🦷 The longest lashes? The smoothest skin? 🧖♀️ Yes, yes, and yes. And even better news? Click2Cart lets you scoop them all up in ONE click! Just like this 👉 https://lnkd.in/ePs8GQR3 #PrimeDayDeals #Click2Cart

𝐋𝐞𝐭'𝐬 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐍𝐄𝐖 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐚𝐛! ✨ In case you didn’t know, there are now many ways to customize a Shopper’s Choice UI. Think of it as a “DIY” UI that lets you optimize for specific campaign goals and objectives. 🎯 The latest addition to this suite of customization options is the Explore Tab. Within this new content tab, you have the ability to add relevant images text, right beside your Shopper’s Choice ad. See it in action 👉 https://lnkd.in/eA7iCK84 Want us to walk you through how it would work for any upcoming campaigns? Reach out here ➡️ https://lnkd.in/eGYUh3J6 #Customization #DigitalMarketing #MarketingTech #SmartMarketing

Check out the latest #SmartBites Newsletter! ✨ In it, you'll find all the commerce news you need to know right now, including: • A peek 👀 at our upcoming Omnichannel Insights Report (and how to get your hands on it first!) • Marketers Big Bets for 2024 – the tactics omnichannel experts are leaning into right now • New features and products from our latest release that will help you CRUSH your goals. Get the scoop here 👉 https://lnkd.in/g5t8XMf3 #CPGNews #RetailTrends #OmnichannelInsights