🚨 New case study alert! Find out how GADSME leveled up with Prebid and new private marketplace segments to drive 8X revenue and 242% higher fill rates. Huge thanks to the team at Gadsme for sharing their story and inspiring results! Get the full scoop: https://hubs.la/Q02J1WV70
Smaato (Now part of Verve)
Advertising Services
New York, New York 12,292 followers
Digital Advertising Technology Platform Built for Publishers. Driven by Data. Revolutionizing Experiences.
About us
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in New York, Smaato is part of Verve Group, a MGI - Media and Games Invest SE company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com.
- Website
-
https://www.smaato.com/
External link for Smaato (Now part of Verve)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Mobile Advertising, Mobile Ad Optimization, Mobile RTB Exchange, Ads for Mobile Apps, Advertising, Advertising Technology, Mobile Ad-Server, Real-Time Bidding Technology, Programmatic Advertising, Video, Video Advertising, OTT, CTV, Ad Server, OTT Advertising, Omnichannel, and Advertising Platform
Locations
-
Primary
Empire State Building
350 Fifth Avenue, Suite 7700
New York, New York 10118, US
-
Barcastraße 5, 1st Floor
Hamburg, Hamburg 22087, DE
-
16 Raffles Quay, #32-03
Singapore, Singapore 048581, SG
-
7-6, Area 2, Gaobeidian
Beijing, Chaoyang District 100124, CN
Employees at Smaato (Now part of Verve)
Updates
-
It's already almost time for #ChinaJoy! Be sure to stop by Smaato's booth, or book a meeting with our team. See you in Shanghai! Request a meeting: https://hubs.la/Q02H8fDj0
-
This month marks one year since the launch of the Transparency & Consent Framework v2.2 from IAB Europe (TCF v2.2). In our conversation with Achraff-Nour Meski of Sourcepoint, we uncover the opportunities, best practices, and strategies for successful CTV monetization in compliance with TCF v2.2. Huge thanks to Achraff-Nour for sharing his expertise on this fascinating topic! https://hubs.la/Q02y019J0
-
🎮 How can gaming publishers level up user ad experience while hitting monetization goals? Our own Stafaniya Radzivonik (马小旭) breaks it down into 5 straightforward steps, with the latest industry data to back it. Check it out 👇 https://hubs.la/Q02sLH900
5 strategies to enhance user ad experience: a guide for gaming publishers
https://www.smaato.com
-
Headed to MAU Vegas next week? Catch Smaato and the Verve Group team at the Wynn Hotel on April 3! Snag your invite: https://lnkd.in/gGzQe7Rc #MAUVegas2024
Counting down the days until MAU Vegas! Join us for an exclusive party with CRAFTSMAN at the Wynn Hotel on April 3. Space is limited, so RSVP now to snag an invite. RSVP for free below, then stop by Booth #408 to pick up your wristband from Verve Group! https://lnkd.in/gGzQe7Rc #MAUVegas2024 #mobile
-
MAU Vegas is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about how to: 🎯 Recapture addressability with Anonymized Targeting on Mobile (ATOM). 💸 Elevate monetization with new video monetization features. 📲 Accelerate user acquisition with SKAN insights and strategies. Request a meeting here: https://hubs.la/Q02q0ljs0
Meet us at MAU Vegas 2024 | Smaato (now part of Verve Group)
verve.com
-
🗳️ In the current US election cycle, CTV ad spend is projected to increase by 33% compared to the 2022 cycle. Our own Morgan Jetto shares why election ad dollars are shifting toward CTV in 2024, and what political marketers should be doing to make the most of this key channel. Head over to Association of National Advertisers for insights on: 🎯 Targeting capabilities 🔒 Brand safety 🇺🇸 Budgets for national vs. regional campaigns https://hubs.la/Q02mVZYp0
Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections
ana.net
-
Looking forward to d3con in a few weeks! Our own Elisa Schwuchow is a featured expert on IAB Europe's panel, "How AI is transforming programmatic advertising." Moderated by Jörg Vogelsang, the panel also features: Sebastian Grantz of Google Maximilian Nolte of Microsoft Sara Sihelnik of Quantcast More info and registration here: 🔗 https://hubs.la/Q02mh4SQ0
IAB Europe at d3con - IAB Europe
https://iabeurope.eu
-
What are the latest trends in the app market? Our friends at Apptica just published an invaluable resource for app marketers and developers -- give it a read! 📊 Huge thanks to Apptica for the opportunity to contribute, and a special shoutout to our own Stafaniya Radzivonik (马小旭) for sharing her valuable insights. 👏
New report alert! 🔥 Explore how the app market evolved in 2023 through our latest paper packed with market trends, charts, rankings, and insights from the leading experts. What you will find inside: ◾ Downloads & Revenue data on top titles; ◾ Ranking of the top GEOs and verticals; ◾ Retention benchmarks in gaming and non-gaming genres; ◾ The most active advertisers; ◾ Advertising share of gaming genres; ◾ Trends in creatives' format and life cycle and much more A special thanks to Lorenzo Rossi (REPLUG - App Marketing Experts), Maor Sadra (INCRMNTAL), Stafaniya Radzivonik (马小旭) (Smaato (Now part of Verve Group), Chris Szymanski (AppAgent / Strategic & Creative Mobile Marketing Agency), Kirill Zhukovsky (ZiMAD) for the insightful contributions. The report is available here ⤵ https://lnkd.in/enMzqT-Y #mobilemarketing #mobileapps #mobileanalytics #mobile
State of the market in 2023: an annual analysis of app market and advertising activities
apptica.com
-
2024 is being called the year of SKAN. Thanks to our friends at Dataseat (Now part of Verve Group), Kochava, and Wavemaker for the insightful webinar on how the industry is adapting to SKAN 4. Couldn't tune in? Check out the recap 👇
The #SKAN webinar that Kochava, Wavemaker, and Dataseat (Now part of Verve Group) held together in January was a blast. Our Mark Menery reflects on the discussion and shares some insightful stats 👉 https://lnkd.in/dhd2SCmV 📈 For this article, we also pulled some fresh stats from Dataseat DSP: SKAN 4.0 adoption is going up! 📺 The webinar 'Driving Repeatable Success on SKAN' is available on-demand here: https://lnkd.in/edvdUnjq 🙏 Big thanks to Kochava and Wavemaker for the inspiring conversation, and a big round of applause to Kochava for hosting this webinar. 📩 To talk about privacy-compliant campaign optimization, and about SKAN configuration for your specific iOS campaigns, get in touch with Dataseat: https://lnkd.in/dv6GgtVn or reach out to Mark Menery and his team (tagged in comments).