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The Olympic Games are the pinnacle event for sports like track and field and swimming. However, they still can't compete with the popularity of year-round sports like basketball and football. It is interesting, though, to see the large interest generated by emerging competitions such as breaking. See our full breakdown of sports popularity ahead of the 2024 Summer Olympics: https://bit.ly/3ygrdbZ

Hotel prices in Paris for the Olympics are down 41% since last fall, indicating the event hasn't boosted tourism as hoped. Similarweb Digital Data shows a year-over-year decline in Paris lodging bookings from the top 10 countries, except for the US. This suggests that Paris, ranked 5th globally in international arrivals by Euromonitor International, doesn't rely on the Olympics. Visitors primarily come for the sights, culture, ambiance, and food, while the event's heavy security, initial high prices, and excitement might detract from these attractions. Interestingly, countries like Serbia and Croatia, with less usual influence on Paris travel, saw a spike in bookings, likely due to popular athletes taking part in the games. Warm up for the opening ceremony with the full report: https://bit.ly/3WB2oka

The 2024 Summer Olympics kick off tomorrow, featuring 32 different sports. Vote and share in the comments which one you think is the most popular and which one you are looking forward to the most.

Data-as-a-Service (DaaS) has emerged as a pivotal sector in today's dynamically evolving economy. Out of approximately 55,000 listed companies, World of DaaS examined over 2,500 globally traded stocks to identify the key players in the industry today. According to World of DaaS, these are the benefits of DaaS for Data Access and Management: 1. Access to Unique Data Sources 2. Data Quality and Consistency 3. Cost-Effectiveness 4. On-Demand Scalability 5. Time-to-Value 6. Focus on Core Competencies 7. Data Freshness Similarweb is proud to be included in this exclusive list, leading and empowering businesses with the freshest, most accurate data. Read the full article in the comments.

Sports fans? While you're warming up for the 2024 Olympics, don't miss Eugenia Sanchez's breakdown of the major events that already took place this summer 👇

Last Friday, the world was struck by an IT outage caused by an antivirus update from the cybersecurity company CrowdStrike. Microsoft reported that more than 8.5 million computers were affected, while Anderson Economic Group estimates the costs to easily exceed $1 billion. As people scrambled to cope with over 5,000 canceled flights and system shutdowns affecting businesses, banks, hospitals, and airlines, they also rushed to search for 'CrowdStrike' and related phrases, as reflected in the chart below. The event, its consequences, and conclusions are still unfolding, proving yet again the need to track and measure digital data in real time. 

2Q24 is over, and earnings season is here. Join 𝐒𝐢𝐦𝐢𝐥𝐚𝐫𝐰𝐞𝐛’𝐬 𝐏𝐫𝐞-𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐂𝐚𝐥𝐥 on July 25 at 10am ET. Register today to get insights on SaaS, AI, and Travel, and pre-earnings insights for OLO, HLT, and HIMS. Sneak peek: - Inflation slowed, consumers are still cautious but shopping 🛍️  - Global Retail & Ecommerce traffic steady, US and EU down, Japan up 📈 Get all the insights at the webinar. Register here → https://lnkd.in/e9R8RNwa 

Ingredients for a fantastic summer event: 💦 Pool 🍦 Refreshing snacks 🪄 Entertainment 🧑🏽🤝🧑🏻 Similarwebbers 🧒🏼 Their families P.S. We're hiring! https://bit.ly/3WuytdB

Letting out a huge sigh of relief now that 1. It's Friday! 😎 2. Prime Day craziness has come to a close for July. 😗 Hope everyone had a successful sales event! 🤑 If you are curious what products won out on Amazon this time around, Similarweb has already released a detailed report for some of the top categories. DM me if you are interested, and I am happy to share it with you. Here is a sneak peak of some of our top takeaways.. 🏡 Security remains a top priority for Prime Day shoppers, with security cameras comprising 60% of top Amazon Devices & Accessories items. 🍎 Apple’s popularity surges: 50% of the top 10 Electronics on day two were Apple products, priced up to $291 higher than other top items in the category. 🏋♂️ Health-conscious consumers dominated, with 80% of top grocery products offering nutritional, functional, or dietary benefits. Shoppers favored multipacks to capitalize on discounts. #similarweb #ecommerce #primeday #amazon #digitalinsights #consumerbehavior

"As some brands apply deep discounts on their products during Prime Day, some other brands recognize the event’s potential to increase visibility and opt to use the event to drive sales during this period." Michelle L., Senior Insights Analyst at Similarweb. One such brand that significantly increased visibility and drove sales is Apple, which emerged as a major winner from this year's Prime Day, with five high-priced products making the top 10 list of best-selling consumer electronic items. See our full summary of 2024 Prime Day: https://bit.ly/3y4g7GO