🎙 Episode 19 of BTTM with Mark Schaefer is live: https://lnkd.in/d29Sv_qk Join host Alena Pilichowski as she chats with marketing expert and bestselling author Mark Schaefer in our new episode. Mark shares insights from his impressive career—from pioneering social media strategies at a Fortune 100 company to building a successful digital marketing business. Discover how he breaks down the concepts of community and belonging as highlighted in his influential books, 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑅𝑒𝑏𝑒𝑙𝑙𝑖𝑜𝑛 and 𝐵𝑒𝑙𝑜𝑛𝑔𝑖𝑛𝑔 𝑡𝑜 𝑡ℎ𝑒 𝐵𝑟𝑎𝑛𝑑. He explains how people seek a sense of community and belonging, and how small to medium companies can excel in this area. Hear how top brands like Nike and The Coca-Cola Company excel in community marketing, and learn about the ins and outs of measuring its impact through a case study on SEPHORA’s Beauty Insider forum. Find out how to use community to improve your marketing and create lasting customer loyalty! Listen now on our website or your preferred podcast platform.
About us
Sightly is the leader in real-time marketing and intelligence, driven by your brand's unique perspectives, positions and values. Our revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI. We help brands and their agency teams anticipate the unexpected through data science, predictive algorithms and intelligence that maximizes your marketing and media outcomes, and authentically connects with customers, moment by moment, no matter what lies ahead. Sightly is a member of the YouTube Measurement Program (for brand suitability & contextual targeting) and Google Premier Partner. Leverage our smart, agile approach to paid digital media across YouTube, the Google stack, TikTok, CTV/OTT, Live Stream video and all premium publishers. Visit our website to learn more, get a demo and review our full- and self-service offerings.
- Website
-
https://www.sightly.com
External link for Sightly
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Google Partner, Video Advertising, Mobile Advertising, Video Marketing, Online advertising, YouTube Advertising, Omnichannel, Brand Mentality™, YouTube Measurement Program, Outcome Intelligence, Data Science, Creative Automation, TikTok Advertising, Connected TV & OTT, Live Streaming Video Advertising, Esports Advertising, Contextual Targeting, Brand Suitability, Real-Time Marketing, Social Listening, Business Intelligence, Competitor Intelligence, Market Intelligence, and Consumer Sentiment
Locations
-
Primary
133 W 19th St
7th Floor
New York, New York 10011, US
-
10089 Willow Creek Rd
Suite 275
San Diego, California 92131, US
Employees at Sightly
Updates
-
Ben Lambert, our SVP of Sales at Sightly, had a fantastic time at the #BeetRetreat at Troutbeck! The chance to meet and connect with so many talented professionals in our industry was one of the biggest highlights. The industry is at such an exciting and pivotal time. It's great to be able to connect to figure out how we can all succeed through the changes and innovations when it comes to AI, CTV, data privacy, and so much more. A big thank you to Beet.TV for including Sightly in such great discussions. We're excited to continue these conversations and drive the future of CTV together! Beet.TV Andy Plesser Alex Stone Carl Fremont Matthew Varela Jennifer Gaudet Huffman Tara Gotch Kerri Thornblad
-
-
-
-
-
1
-
-
Thrilled to see Ben Lambert, our VP of Sales at Sightly, enjoying the #BeetRetreat at Troutbeck! This gathering offers a unique chance for industry folks to connect on a deeper level and dive into the future of advertising. We love being in the mix for these groundbreaking conversations about CTV, AI, and more. It's amazing to see our team out in the world contributing to such important dialogues and helping shape the future of our industry! Beet.TV Andy Plesser Carol Hinnant Julian Zilberbrand Xenia Kirilyuk Seho Lee Kevin Kowalick Joy Ross
-
-
Keeping pace with the latest news in your industry is key. That's why Sightly supports Brandlytics.io, a prominent legal marketing team, with real-time updates using our Brand Mentality® platform. To maintain their competitive edge, they created custom boards for mass torts, case categories, and speaking topics for upcoming conferences and webinars. Utilizing Sightly's Moment Intelligence tool, they pinpoint hard-to-find topics and optimal keywords for the niche legal industry, streamlining the creation of landing pages and social media posts. Brandlytics.io transformed their content strategy for themselves and the brands they work with using the Brand Mentality platform, achieving impressive results: 👉Customized boards tailored to specific legal topics 👉 Identification of hard-to-target subjects and optimal keywords 👉 Development of highly relevant landing pages and social media posts These efforts led the Brandlytics team to construct new, relevant content for their clients, significantly enhancing their marketing strategies. This use case illustrates how Sightly’s Brand Mentality technology is transforming legal marketing, showcasing its potential to innovate within the industry. Ready to take your content to the next level? Work with us today: https://lnkd.in/eTaPGN-V #LegalMarketing #ContentCreation #CaseStudy #DigitalMarketing #MarketingStrategy #LegalIndustry LaToya Palmer
-
-
📝 New Blog out now: https://lnkd.in/gM9tQ8US Excited to share our recap on the 2024 Cannes Lions International Festival of Creativity, where the focus shifted to human-centric marketing driven by creators and influencers. We took the major themes from Cannes and formulated predictions on how authenticity will tie into brand collaborations, the WNBA, major tentpoles, and more in Q3. Read our latest blog for in-depth analysis and figure out how to stay ahead! #CannesLions2024 #CreatorEconomy #InfluencerMarketing #WNBA #Sustainability #PrideMonth #MarketingTrends #Q3Predictions Olivia D'Amato
-
🎧 Have you listened to the new episode of Breaking Through the Mayhem? https://lnkd.in/eJZVkuvE Join us as Morgan Kelly chats with Nicholas Love, CEO of Kulur Group. Discover what makes a challenger brand successful as Love shares bold marketing strategies, the importance of market disruption, and Kulur Group’s unique DOPE framework—Data, Optimization, Personalization, and Engagement. Explore the crucial role of context over data alone, the importance of building a strong company culture for sustainable growth, and the impact of AI in marketing when combined with cultural intelligence. Learn how to ask the right questions and provide the right solutions in marketing and leadership. 🎧 Listen on our website, YouTube, or your favorite podcast platform. #BreakingThroughTheMayhem #MarketingInsights #ChallengerBrands
-
Catch up with Ben Lambert, SVP of Sales, at the Beet Retreat in the Berkshires! If you're attending, don't miss the chance to connect. #BeetRetreat
Ben Lambert, SVP of Sales, will be representing Sightly at the Beet Retreat in the Berkshires from July 21st-July 23rd. He's excited to explore: 📺 CTV's shift to Performance TV 🔑 Privacy-first identity solutions 🤖 AI's impact on media 🛍 Retail media and shoppable video Connect with Ben Lambert if you're attending! #BeetRetreat #Berkshires #SalesLeadership #Networking #IndustryEvents #BusinessTravel Beet.TV Andy Plesser
-
-
🎧 Breaking Through The Mayhem Episode 18 is live! https://lnkd.in/d29Sv_qk Join Sightly's Morgan Kelly as he chats with Nicholas Love, CEO of the Kulur Group, about rethinking data in marketing. Love shares his unique perspective on: 🚀 The DOPE framework for challenger brands 🔍 Why context trumps data alone 🤖 Balancing cultural intelligence with AI Discover how Love's journey from ESPN to Kulur Group shaped his approach to decision-driven marketing. No lectures, just real talk about navigating today's complex marketing landscape. Tune in for insights that might change how you view marketing intelligence. Listen on our website, YouTube, or your favorite podcast platform. #BreakingThroughTheMayhem #MarketingInsights #ChallengerBrands
-
Come join our very own Senior Director of Analytics and Insights, Julius Giron, as he gives his keynote presentation today on AI in modern marketing at DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions. You don't want to miss it! #Sightly #DigiMarcon #AIinMarketing #MarketingInnovation #RealTimeInsights #EthicalAI #DataPartnerships
-
-
🌟 Big news! 🌟 Our Senior Director of Analytics and Insights, Julius Giron, will be the keynote speaker at DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions at the Grand Hyatt SFO on Tuesday, July 9th! Catch his keynote on harnessing AI in modern marketing, and discover how to align your brand's objectives with real-time cultural data & insights. Don't miss out! #Sightly #DigiMarcon #AIinMarketing #MarketingInnovation #RealTimeInsights #EthicalAI #DataPartnerships
DigiMarCon San Francisco 2024
https://digimarconsanfrancisco.com