Sightly

Sightly is thrilled to announce our partnership with Adelaide , the leader in attention-based media quality measurement! Together, we’re enhancing media quality insights by combining Sightly's expertise in contextual relevancy and real-time decision-making with Adelaide's omnichannel attention metric, AU. With our Brand Mentality® platform, we ensure brands’ messaging aligns with relevant content in real time, boosting the attention campaigns receive. With the added power of AU, this partnership takes a significant step in helping brands drive stronger results and maximize impact across all digital channels. Learn more about how this partnership can enhance your marketing strategy by visiting https://lnkd.in/e8n2b7di. Schedule a demo at https://lnkd.in/eK7MggjN today! #Partnership #AttentionMetrics #RealTimeMarketing #MediaQuality #VideoAdvertising Adam Katz Annalise Curvelo Edward McElvain Jordan Weiers

Excited for the kickoff of Advertising Week New York today! Let us know if you’ll be there—we’d love to connect! 🙌 #AWNewYork24 Adam Katz Marissa Price Ben Lambert Elizabeth Shevins Annalise Curvelo Maeve Gordon Alena DeSalvo Krithiga S.

Sightly is headed to Advertising Week New York, happening next week from October 7th to 10th in the Penn District! Attending Advertising Week? Reach out to book time with our team! https://lnkd.in/eK7MggjN We’d love to chat about how our Brand Mentality® platform empowers brands to make fast, value-aligned decisions in real time. See you there! #AWNewYork24 #RealTimeMarketing #BrandMentality ADWEEK Adam Katz Marissa Price Ben Lambert Elizabeth Shevins Annalise Curvelo Maeve Gordon Alena DeSalvo Krithiga S.

We’re excited to wrap up our celebration series by highlighting the last round of our amazing team members here at Sightly!  🎉 Take a look at this week's featured employees below ⬇️ Robert Cruz, 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘰𝘧 𝘚𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 🔹 𝗬𝗲𝗮𝗿𝘀 𝗮𝘁 𝗦𝗶𝗴𝗵𝘁𝗹𝘆: 5 🔹 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗺𝗲𝗺𝗼𝗿𝘆: The weeks when the team is firing on all cylinders; everyone has their jobs, is enjoying doing their jobs, work is getting done, and the team is working together as a team! 🔹𝗜𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗮𝘁 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝘄𝗲𝗿𝗲 𝗮 𝗰𝗹𝗮𝘀𝘀, 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲: 𝘉𝘶𝘵 𝘋𝘪𝘥 𝘠𝘰𝘶 𝘋𝘰𝘤𝘶𝘮𝘦𝘯𝘵 𝘐𝘵? 🔹𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝘁 𝗦𝗶𝗴𝗵𝘁𝗹𝘆: The care and consideration everyone has for families. The family feeling bleeds into the workplace, creating our own Sightly family. 🔹𝗢𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘀𝗰𝗵𝗼𝗼𝗹 𝗱𝗮𝘆𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝘀𝗵 𝘄𝗲 𝗵𝗮𝗱 𝗮𝘁 𝗦𝗶𝗴𝗵𝘁𝗹𝘆: Movie Days! 🔹 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗮𝗱𝘃𝗶𝗰𝗲: Be a teammate, team player, and take care of your family. Both your home family and your work family Danielle Calciano, 𝘚𝘦𝘯𝘪𝘰𝘳 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘰𝘧 𝘚𝘢𝘭𝘦𝘴 - 𝘕𝘰𝘳𝘵𝘩𝘦𝘢𝘴𝘵 🔹 𝗬𝗲𝗮𝗿𝘀 𝗮𝘁 𝗦𝗶𝗴𝗵𝘁𝗹𝘆: 8 🔹𝗦𝗰𝗵𝗼𝗼𝗹 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝘁𝗵𝗮𝘁 𝗺𝗶𝗿𝗿𝗼𝗿𝘀 𝘄𝗼𝗿𝗸 𝘀𝘁𝘆𝗹𝗲: Organization 101 🔹 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗕𝗮𝗰𝗸 𝘁𝗼 𝗦𝗰𝗵𝗼𝗼𝗹 𝗽𝗹𝗮𝘆𝗹𝗶𝘀𝘁 𝗽𝗶𝗰𝗸: 𝘏𝘢𝘯𝘨 𝘓𝘰𝘰𝘴𝘦 - Alabama Shakes 🔹 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗮𝗱𝘃𝗶𝗰𝗲: We're a supportive team and want to see everyone thrive in their role and grow. Hanna Young, Creative Content Specialist 🔹 𝗬𝗲𝗮𝗿𝘀 𝗮𝘁 𝗦𝗶𝗴𝗵𝘁𝗹𝘆: 3 🔹 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝘀𝗰𝗵𝗼𝗼𝗹:  I loved fifth grade! I had an amazing teacher, and I was lucky to be in class with a lot of my friends. It was also fun being the oldest in school, especially since my little brother was just starting first grade! It was the first time I really became aware of the idea of closing a chapter in life, which made the year feel extra special. 🔹 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗕𝗮𝗰𝗸 𝘁𝗼 𝗦𝗰𝗵𝗼𝗼𝗹 𝗽𝗹𝗮𝘆𝗹𝗶𝘀𝘁 𝗽𝗶𝗰𝗸: 𝘞𝘦’𝘳𝘦 𝘈𝘭𝘭 𝘪𝘯 𝘛𝘩𝘪𝘴 𝘛𝘰𝘨𝘦𝘵𝘩𝘦𝘳 🔹 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗺𝗲𝗺𝗼𝗿𝘆: One of my favorite memories was attending my first in-person event after interning for two years. We went bowling, and it was so fun! It was incredible to finally put faces to the names I’d known for so long and connect with everyone in person. 🔹 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝘀𝗰𝗵𝗼𝗼𝗹-𝘀𝘁𝘆𝗹𝗲 𝗻𝗶𝗰𝗸𝗻𝗮𝗺𝗲: Content Queen 🔹 𝗦𝗶𝗴𝗵𝘁𝗹𝘆 𝗮𝗱𝘃𝗶𝗰𝗲: Be honest, be kind, and try your absolute best, and you will see the impact you have.

While we’re committed to offering remote and work-from-anywhere privileges because we value flexibility, it's always so fun to catch up in person with our team and industry friends! Here's a glimpse of some of the great moments we've had over the last few months: 🎉 Sightly’s Chief Client Officer, Marissa Price, hosted some of the account management team—Kate Bruno, Taylor D. and Katie Williams—for an in-person working sesh. 🎶 Some of the team rocked out to Pearl Jam at Fenway Park with our friends at Mediahub Worldwide. ⚾ We went back to Fenway Park, this time to watch the Red Sox with our friends from Luquire. 🎾 Our team attended the U.S. Open and enjoyed some Honey Deuces with Horizon Media's Impossible Foods Team. 🏫 We met with our Scholastic partner, Renee Levy and got a tour of her very cool office. 📱 Account Managers Taylor D. and Katie Williams attended TikTok's Holiday For You Summit, where they learned about exciting new updates and strategies for enhancing brand presence on the platform, including TikTok Shop and Creator Studio. We're excited for what's to come! Danielle Calciano Ben Lambert Elizabeth Shevins Yvonne Cain (Leung) Nick Vallante Danielle Zion Jessica Ottaviano Eleni Philipon Nichole Maggio Jamie Gordon Aurora Brennan Lindsey DeLeo Kaley Willaert

As #ClimateWeekNYC comes to a close, we’ve been reflecting on all the impactful conversations and key takeaways. This year’s official theme was announced as “It’s Time”—a call to take meaningful action, push boundaries, and drive change. The urgency to address climate change has been clear for years, but the way we talk about it is evolving. The conversation is shifting toward inspiring people to reconnect with the Earth and celebrate the positive impact we can make. We need to remind ourselves why we love this planet to drive meaningful action. Here are some other themes from this week that really stood out to us! 🔹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Using storytelling to educate and inspire is crucial. Powerful narratives around sustainability can raise awareness and inspire action. 🔹 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: Climate change affects everyone, but underrepresented communities are often hit hardest. Including diverse voices and perspective is not just a goal—it’s a responsibility. 🔹 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗶𝗻 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Although progress is being made to align reporting frameworks, there’s still a need for clearer guidance. Transparency in reporting is evolving, with a growing emphasis on third-party verification and digital solutions. 🔹 “𝗧𝘄𝗶𝗻 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻”: Combining green and digital transformations unlocks new opportunities, especially for underserved communities. This theme underscored the need for collaboration and ensuring all voices are heard. 🔹 𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗨𝗽 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗩𝗮𝗹𝘂𝗲𝘀: Consumers want to support brands that align with their values, especially regarding sustainability and climate action. At Sightly, that’s why we built our Brand Mentality® platform—to help brands identify what’s most important to them and take meaningful action. We’re committed to learning and integrating what we can about sustainability into our own practices and platform. In our latest blog, Olivia D'Amato unpacks the evolving role of media in sustainability and why understanding your digital carbon footprint is more crucial than ever. As brands navigate this changing landscape, adopting frameworks like the Ad Net Zero US Global Media Sustainability Framework and prioritizing transparency will be key. We also dive into “digital decarbonization” and how we’re integrating sustainability into our Brand Mentality platform to help brands authentically engage with eco-conscious audiences. Read the blog to learn how we achieved a 99% video-completion-rate (VCR), a 5% increase over other targeting tactics. 🔗 Check out the full blog here: https://lnkd.in/ecdRT7-S #ClimateWeekNYC #Sustainability #DigitalMarketing #BrandValues #AdNetZero

Day two of Climate Week was all about optimism, education, and the power of storytelling. We kicked off the day at Futerra’s #solutionshouse event, hosted by Google, 𝘔𝘦𝘦𝘵 𝘵𝘩𝘦 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘊𝘳𝘦𝘢𝘵𝘰𝘳𝘴: 𝘐𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨 𝘊𝘭𝘪𝘮𝘢𝘵𝘦 𝘖𝘱𝘵𝘪𝘮𝘪𝘴𝘮. The panel, moderated by Google Chief Sustainability Officer Kate Brandt, featured YouTube creators from around the world discussing how they use their platforms to highlight credible climate solutions and inspire hope among younger audiences. It was a powerful reminder of how digital content can counter the spread of climate doomism and empower the next generation to take action. Next, we headed to Horizon Media, where the key takeaway was how effective storytelling and media strategy can drive awareness and education around sustainability. A standout moment was hearing from Pranav Yadav from Neuro-Insight, who explained how our brains store memorable content. He shared examples of impactful ads (who can forget the Cadbury UK Gorilla ad?) and discussed how strategic messaging can create lasting impressions, especially when it comes to sustainability. It was an incredible day of learning how we can leverage media and storytelling to drive positive change! #ClimateWeekNYC #Sustainability #Storytelling Walt Cheruk Alena DeSalvo Elizabeth Shevins Maeve Gordon Marissa Price Horizon Media Earth Public Information Collaborative Jean-Marc Papin Natalia Vega Christopher Moscardi

TikTok just rolled out their new Search Ads feature in the U.S., and we’re excited to share that Sightly is one of the early adopters, launching campaigns with this new feature! This keyword-based ad format appears directly in the Search Results Page (SRP), allowing brands to target users based on their search behaviors and engage them in a more organic way. With this new feature, we can reach audiences at key moments of intent and deliver relevant content tailored to their searches. We love embracing TikTok’s latest innovations and staying ahead of the curve for our clients. Stay tuned for more updates on how we’re leveraging this data in our Brand Mentality® platform! Interested in running this type of campaign? Reach out to us to learn more: https://lnkd.in/eK7MggjN #TikTok #SearchAds #DigitalMarketing #Innovation

There’s still time to bid on Sightly’s media packages at the Boston Ad Club’s media auction! Don’t miss your chance to elevate your campaigns with our YouTube, TikTok, and Inclusion/Exclusion List offerings. Bidding closes in just 8 days—don’t miss out! The Ad Club

Our team had a fantastic start to Climate Week in NYC! We spread out across the city to connect with as many people as possible and learn from the incredible events happening throughout the week. We kicked off the day at The Female Quotient Lounge, where we listened to panels co-hosted by Deloitte, diving into the solutions needed for climate change that affect not only the environment but also society as a whole. One panel brought together CSOs and CDEIOs who are at the forefront of change, discussing how to measure the impact of their initiatives, tackle challenges, and build more equitable and sustainable workplaces. It was amazing to hear their perspectives on creating a meaningful impact within their organizations. Another session focused on the “Twin Transition”—the intersection of green and digital transformations. We explored successful examples and opportunities for unlocking the potential of the social economy, especially for underserved communities. It highlighted the need for all of us to come together, tackle these challenges, and ensure that all the right voices are in the room. At The Nest Climate Campus, we got to connect with leaders working on innovative climate solutions and chat with people who are just as passionate about fighting climate change as we are. Some of our team made it to Futerra's #solutionshouse event, 𝘿𝙞𝙫𝙚 𝙞𝙣𝙩𝙤 𝙊𝙪𝙧 𝙊𝙘𝙚𝙖𝙣𝙨: 𝘾𝙡𝙞𝙥𝙨 & 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣, hosted by Google and featuring Emmy® Award-winning filmmaker James Honeyborne. We got an exclusive look at stunning, never-before-seen footage of moments in nature and stories from all five of our planet's incredible oceans. Narrated by Barack Obama, the documentary captures the beauty and fragility of these ecosystems. Marine biologist and advocate Danni Washington hosted a great conversation with James about the challenges of capturing these scenes and why protecting ocean ecosystems is so critical. The screening turned emotional when a scene highlighted how entire ecosystems depend on ice caps, which are rapidly diminishing due to global warming. It was a powerful reminder of why climate action is so important. We ended the night at a rooftop gathering with corporate sustainability leaders, sharing the day’s highlights and planning for the rest of the week. What a day! Can’t wait to see what the rest of the week has in store. #ClimateWeekNYC #ClimateAction #NetZero #AnswersOnly Shyla Raghav Amanda Gardiner Dee Fitzgerald Pam Allio Peter Liu Celina de Sola Chantal Line Carpentier Van Zorbas Elizabeth Shevins Alena DeSalvo Marissa Price Maeve Gordon Hanna Young Rachel Schnorr John Osborn Samiira H. Sebastian Daly