Shift Cycling Culture

Cracked Earth now publicly released After its incredible world tour in 2023/2024 with more than 50 screenings organised by #cycling companies and communities across 12 countries, Cracked Earth is now available to watch on our website and WaterBear Network. This 30-min documentary, produced by Shift’s founder Lian van Leeuwen, captures the lives of cyclists worldwide, living in areas where #climate change is no longer a future threat, but a daily reality. Thank you again to everyone who made the creation of this #film possible. It has served - and hopefully will keep on serving - as a great tool to spark further conversation, as we have heard back from many of you:   “We had a great discussion afterwards with some follow-up items. Thank you for making something so tangible and relevant that speaks to that part of us we often try so hard to just ignore because it’s uncomfortable. This film is yet another building block of inspiration and drive as we work our way towards doing our part in changing the world.” Ryan McDonald, Specialized Bicycle Components Keen to organise a screening yourself? Get in touch! Find out more about the film and watch it here 👉 https://lnkd.in/eJdRBmiw

Today, the Ecodesign for Sustainable Products Regulation (ESPR) enters into force. The ESPR aims to significantly improve the environmental aspects and #circularity of products placed on the EU market.   Up to around 95% of the environmental impacts of companies in the #cycling industry comes from the way we make our products and the materials we chose.   In our Circular Design Course tailored to the cycling industry, we bring together product designers/engineers with marketing and sales managers to rethink one of their own products in line with the circular economy.   The next course runs from 2 Oct – 6 Nov and we still have a few open seats.   Keen to learn more about this program and how it can help you to build a compelling business model around product #sustainability? Check out the course details here 👉 https://lnkd.in/e27mqsb8 or get in touch with us.   Read more about the Ecodesign Regulation here: https://lnkd.in/gVkyJpJx

Come have a drink with us and your peers at EUROBIKE Show!   We are using the opportunity of Eurobike for our annual community get-together.   During this session, Selle Royal Group will unveil their latest initiative towards a more sustainable saddle production, followed by a sweet surprise for everyone. Don't hesitate to invite and bring along your colleagues.   Before the drinks, we’ll host a panel discussion MOVING FROM AMBITION TO ACTION with Brompton Bicycle, OneUp Components and Velor on the Pink Stage, moderated by Wade Wallace from Escape Collective.   Be there! See you on July 3.   👉 Panel: 15.45-16.45 / Pink Stage / Hall 8 / Level 0 👉 Drinks: 17.00-18.00 / Pavilion 12.1 / Selle Royal Booth A24   Find out more about our #Eurobike program here: https://lnkd.in/gDutZPig

We are looking forward to our panel discussion MOVING FROM AMBITION TO ACTION at EUROBIKE Show next week with industry representatives from Brompton Bicycle, OneUp Components and Velor. Moderated by Wade Wallace from Escape Collective. Join us on 3 July and learn about some latest sustainable product #innovations and get practical #tools to accelerate your #sustainability agenda. The 30-min panel is followed by a meet the speakers session next to the stage to find out more and connect. 👉 July 3 / 15:45 - 16:45 / Pink Stage / Hall 8 / Level 0 #eurobike #cycling #bicycle #netzero #circulareconomy #naturepositive

As the incoming responses through our CLIMATE ACTION PULSE CHECK have been incredibly insightful and valuable, we have extended the survey until 7 July, to give more companies and #cyclists the chance to become part of the conversation.      What have been your key enablers to push #climate action within your organisation forward? Are you getting the required support from top management? What are common roadblocks that we need to tackle together?   Take the 5-10min survey and share your insights!   How about asking your business partners, like your suppliers, to participate? This will help them and you to benchmark their efforts and to identify opportunities for collective action.   Go to INDUSTRY Pulse Check: 👉 https://lnkd.in/eiAex9W4   Or invite your network and customers to take the short cyclist consumer #survey and find out what they want to see happening in the industry.   More info and link to Cycling CONSUMER Pulse Check here: 👉 https://lnkd.in/eXPiibX9 #cycling #bicycle #outdoors #netzero #sustainability #circulareconomy #naturepositive

Join us at Eurobike!   On 3 July, Shift is hosting a panel session MOVING FROM AMBITION TO ACTION. Learn about sustainable product #innovations from industry representatives and get practical tools to accelerate your #sustainability agenda.   Moderated by Wade Wallace, Co-Founder of Escape Collective   Our panellists: Will Carleysmith - Chief Design and Engineering Officer at Brompton Bicycle Johan Mordijck - Sales Director at OneUp Components Tom Leezer - Founder of Velor and former professional road bicycle racer Erik Bronsvoort - Founder of Circular Cycling Sandra Brandt - Executive Director at Shift Cycling Culture   We also use the opportunity of #Eurobike for our annual Shift Community Get-Together at the Selle Royal Group booth after the panel. Come and have a drink with us and bring along your colleagues!   Read more about our EUROBIKE Show 2024 program here: 👉 https://lnkd.in/gDutZPig #netzero #circulareconomy #naturepositive #cycling #bicycle

Climate Action Pulse Check closing soon!   Is your company on track with reaching its #climate goals? Is climate a driver for #innovation and new business models? Or are you struggling with limited resources, time or getting internal support? What do you consider common roadblocks that the industry needs to tackle together to move the climate agenda forward? Complete the anonymous 5-10 min #survey now and receive the 2024 Report and an individual benchmark how your company efforts compare. The Pulse Check is an annual assessment of the cycling industry’s progress on their climate action commitments and strategies. This survey will help to identify common obstacles and pinpoint further opportunities to accelerate collaborative action throughout the cycling industry.  The survey closes this Friday, 21 June. We’d love to hear your insights! Find out more and take the survey here: https://lnkd.in/eiAex9W4 You are not part of the cycling industry but want to help us catalyse climate action? We’d love to hear from you. Complete our 6-questions survey for the Cycling Consumer here: https://lnkd.in/eXPiibX9 #netzero #circulareconomy #naturepositive #climateaction

The increased number of #eBikes and electric cars as part of the transition to a more sustainable mobility, comes with an increased demand for #minerals, such as cobalt, lithium and manganese, which are essential ingredients for the batteries.    The extraction of these minerals is often linked to human rights violations and environmental damage, both of which disproportionately affect women. While several initiatives in the e-bike industry exist to promote #sustainability throughout the supply chain, social impacts are often overlooked.   ActionAid Nederland and Shift Cycling Culture have teamed up to organize a roundtable discussion with various stakeholders in the bicycle industry to discuss a path towards a sustainable e-bike industry and responsible mineral supply chains.   The event will take place on 9 July 2024 at 13:00 at Shimano Europe Group, Eindhoven, The Netherlands.    If you are interested to join this conversation RSVP before June 25 by sending an email to [email protected]. There are limited spots available.    You can read more about the event here:  👉 https://lnkd.in/gG7gg3D7 #climateaction #circulareconomy #naturepositive #sustainablesupplychains

Today, Shift Cycling Culture is launching the CLIMATE ACTION PULSE CHECK – an annual assessment of the #cycling industry’s progress on their climate action commitments and strategies. Are you interested to learn about the progress of #climate action in the cycling industry, and receive an individual benchmark of how your company efforts compare? We’d love to hear your insights. To receive the 2024 Pulse Check Report, fill out the #survey now. (5-10 minutes, closes June 21, 2024) We encourage all brands, manufacturers, retailers, event organisers and other professionals who work with the cycling industry to participate and make this a powerful tool to move the industry forward! Read more and access the survey here: https://lnkd.in/eiAex9W4 Are you a cycling consumer? Complete our short 6-question Cyclist Pulse Check here: https://lnkd.in/eXPiibX9 #netzero #circulareconomy #naturepositive #regenerative #welovewhereweride #climatecommitment

In 2021, a group of dedicated CEOs teamed up with Shift and shared a letter to the #cycling industry as an urgent appeal to acknowledge the industry’s #responsibility in tackling #climate change and to do so collectively.   More than 80 CEOs followed the call to action and signed the Shift Cycling Industry Climate Commitment. And now it is time for a follow-up! To keep track of the cycling industry’s progress on their commitments and strategies and to set a benchmark for further action, we will be launching the CLIMATE ACTION PULSE CHECK. Keep an eye out for more news next week! See more about the Climate Commitment and a list of signatories here: https://lnkd.in/eTkVKAxt   #netzero #circulareconomy #naturepositive #regenerative #welovewhereweride #climatecommitment