Sharma Brands

Meet Isabel Prchlik, our creative and passionate video editor and graphic designer. Based in Austin, TX, Isabel thrives on crafting engaging, bite-sized stories that captivate audiences. She loves the puzzle-like challenge of design and editing, connecting pieces to convey meaningful messages. Isabel’s motto is, “Never be afraid to ask questions.” She believes every challenge is an opportunity to learn and grow creatively.

86 pages of expert tips and tricks to diversify your acquisition channels and lower your CAC The new Beyond Paid Ads guide is officially LIVE, and we couldn’t be more excited to share it with you all. This free, 86-page beauty is packed with actionable insights from some of the best minds in DTC, including FERMÀT, Social Snowball ☃️, KnoCommerce, and more. This playbook covers it all: • Leveraging influencers as affiliates • Boosting email/SMS lead-gen with paid ads • Driving new customer acquisition with TikTok shop • Optimizing organic social media for growth • And so much more! It's honestly tough to capture all the value in one post, but trust us, this guide is pure gold. 10/10 recommend diving into it ASAP. Don’t miss out on these game-changing strategies. Grab your free copy here: https://lnkd.in/dNBBNpZv

What if every interaction your customers had with your brand felt like a VIP experience? Well, here's the secret: It's Brij, the all-in-one platform that transforms customer interactions into something truly special. Whether your customers find you online, on a billboard, or in-store, BRIJ ensures every touchpoint is branded, personalized, and value-packed. With easy-to-use modules, a drag & drop interface, and powerful analytics, crafting the perfect customer experience has never been simpler. Here's why you'll love BRIJ: Boost Campaigns: Create stunning landing pages for sweepstakes that capture customer data effortlessly and sync it with your CRM seamlessly. First Impressions Matter: Delight customers with product-specific video tutorials and quick-start guides, ensuring their first experience is always a great one. Smart Registrations: Collect emails and purchase details through easy product registration, and manage warranties effortlessly. Drive Sales: Encourage accessory purchases or subscriptions with a tap, thanks to BRIJ’s smooth Shopify checkout integration. Real-Time Feedback: Gather customer insights instantly, incentivize survey responses with discounts, and tailor email & SMS campaigns to their preferences. Dynamic Short-Links: Use branded short-links that can be updated anytime, with geo-routing and A/B testing to optimize user flows. QR Codes Everywhere: Print BRIJ QR codes on displays for digital coupons or rebates, on packaging for user guides and surveys, and even on ads for exclusive promotions. BRIJ is not just about improving customer interactions; it's about creating memorable experiences that keep them coming back.

Ever wondered what makes an email truly irresistible? 🍑 Let's break down our latest creation for PeachyBbies that's packed with a punch (and purpose)! Hero Image with CTA Above the Fold 📸 We kick things off with a stunning hero image that grabs attention right away. And guess what? There's a Call to Action (CTA) right there, so no scrolling is needed to take the next step! Product Module with Multiple Options 🛍️ Next up, we’ve got a product module showcasing different options to appeal to every type of customer. Each option comes with its own CTA, making it super easy for everyone to find something they love and click to buy! Full Drop CTA 🔗 Below the product module, there’s a CTA leading to the full drop. This is perfect for those who want to explore all the new goodies at once! Bonus Educational Content Module 📚 We’ve added a bonus module at the bottom that’s all about education. No sales pitch here – just valuable content to keep our audience informed and engaged. Reminder for the Next Drop 🗓️ And finally, a little reminder about the next drop at the very bottom. It keeps our community in the loop and excited for what’s coming next.

AI and memes – two of the internet’s favorite pastimes. But can AI really capture the magic of Gen Z's meme culture? Carolyn McMurray and her team at Word Tonic decided to put this question to the test, and the results were nothing short of fascinating. Where memes are the lingua franca of Gen Z, understanding the nuance behind these digital artifacts is crucial. Carolyn's team set up an experiment, pitting a group of Gen Z copywriters against ChatGPT to see who could better grasp the art of meme-ing. Spoiler: the humans had some serious insights to share. One of the standout moments was when ChatGPT tried to interpret a meme featuring the fairy godmother from Shrek. Another meme about "being in my healing era" showcased the subtle sarcasm Gen Z often employs. ChatGPT saw it as a straightforward message of self-improvement, but Carolyn’s team pointed out the underlying mockery of self-care culture prevalent among their peers It's this depth and layered understanding that AI still struggles with, proving that while AI can assist in many areas, the heart of meme culture is something uniquely human. These findings exemplify the importance of human touch in navigating the digital landscape, especially when it comes to connecting with Gen Z. Memes aren't just jokes – they're a complex, evolving form of communication that require a keen sense of cultural awareness. So, can AI capture Gen Z's meme magic? Not entirely. And that’s okay. It reminds us that some things – like humor, irony, and cultural nuance – are best left to the humans. Keep meme-ing on!

Meet Brandon Cobian, our film editing maestro who brings brand stories to life. When it comes to video editing, Brandon’s love for the craft shines through. His skill for deconstructing raw footage and transforming it into a coherent narrative is second to none. With 8 years in visual media, he is our go-to for basically anything motion and animation.

On just teamed up with Zendaya in a multiyear partnership! 🌟 This isn’t just another celeb deal – it’s a blueprint for what On does right in connecting with Gen Z and millennials. Here’s why On nails it: Innovative Collaborations: Partnering with trendsetters like Zendaya and FKA Twigs shows On’s knack for staying ahead. These aren't just marketing moves; they’re cultural statements that resonate deeply with younger audiences. Community Engagement: On builds communities, not just products. Their campaigns and events create a sense of belonging, making consumers feel part of something bigger. Exclusivity and Novelty: Unlike Nike’s market saturation, On offers a fresh, unique vibe that younger consumers crave. The Zendaya partnership is proof that On understands authenticity, inclusivity, and sustainability – the keys to winning over the next generation.

“Why don’t more people have sales associates post-purchase?” Nik Sharma and Moiz Ali discuss the importance of a post-purchase concierge in retail. Check out the full clip below and let us know in the comments what you think!

When Via Carota came to us, they didn't have a way for customers to buy spirits outside their restaurant. We changed that... Last year, we launched a fresh, new website for Via Carota, and it’s packed with some refreshing features : 🛒 Direct Purchase: Now you can buy their delicious offerings straight from the restaurant. ⭐ Okendo Integration: Seamless review request flow to keep those rave reviews coming. 🎨 Dynamic Product Display: Eye-catching animations to showcase their products. 💬 Social Proof: Reviews front and center on the homepage, because nothing beats word of mouth. 🍹 Simple Menu Navigation: Effortlessly switch between cocktails, sparkling, gift sets, and 3-packs. 📖 Our Story Section: Editorial-style storytelling to connect with their audience. 🎁 Build Your Own Bundle: Customizable options for the ultimate personalized experience. Bart Silvestro, CEO of Via Carota, was thrilled with the result: “Sharma Brands built our new website, helping us extend the Via Carota brand to our new line of premium craft cocktails. I highly recommend working with their team.” Want to know how we can do the same for your brand? Comment below and let's transform your site!

As we say goodbye to third-party cookies, innovative brands like Lily's Kitchen are stepping up. How, you ask? By tracking where our furry friends’ owners are looking! Lily’s Kitchen, owned by Nestlé Purina, is shaking up campaign effectiveness by using eye-tracking technology. This strategy measures audience attention through the seconds they spend viewing an ad. And guess what? It’s working wonders! Their Black Friday test campaign saw a 20% sales boost! Despite eye-tracking not being a new tech, using it as a primary performance metric is groundbreaking. Pablo Lalor, head of e-commerce at Lily’s Kitchen, is leading the charge, reaching more pet owners each year and exploring new avenues for engagement. With the help of performance agency Journey Further, they’re pioneering this privacy-centric approach to ad measurement. The results are impressive: a 15% rise in brand awareness and a 23% increase in purchase intent. By the end of their three-month test, they saw a 22% boost in new customers and a 13% year-on-year revenue rise during Black Friday/Cyber Monday.