SHADOW

We’ve been hearing… “what’s old is new again”... so we weren’t surprised when our client of 17 years and the leading jeans brand American Eagle Outfitters Inc. (NBD) decided to tap us to help reintroduce their 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞 ® brand platform, which first launched over 20 years ago. Today, the iconic retailer re-launched it’s 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞 ® brand platform and introduced its new Fall ‘24 campaign headlines by some of the biggest names across sports and television including Coco Gauff, Trevor Lawrence, Kristine Froseth, and Nikki Rodriguez. The platform will act as a CTA to inspire us all to live our authentic lives with optimism and through culture, connection and style. We couldn’t be more honored to be by AE’s side bringing this all to life through our work casting the campaign and announcing the news through extensive media coverage (which we’re sure you’ve already seen). Now that you’re in the know, go out and LIVE YOUR LIFE! 

TWO awards in one day?! It must be a SHADOW x Aerie by AEO, Inc. collab. We're so excited to have received two honorable mentions for the PRNEWS Chief Marketer Experiential and Event PR Awards for our work with long time client Aerie. First up, the Aerie Hidden Gems Marketplace was recognized in the "Best Pop-Up Activation" category as an impactful IRL moment. The activation celebrated the brand’s community, supported its mission of being REAL, and boosted overall brand awareness in the heart of NYC. And we followed that up with an honorable mention in the "Best Press Event (Single Market)" category for our work on Aerie's TWA Holiday Staycation. The IRL immersive experience brought media, influencers and VIP together to experience Aerie's cozy, comfy holiday product in the overnight party of the season. Check out the full list of winners at the link below. https://lnkd.in/eq3vZm57

Summer, sun, and shades - the ultimate trio! Our client Eyebuydirect just leveled up in the summer eyewear game by landing a spot on Oprah Winfrey's coveted "Best Of" list! Looking for the best pair of sunglasses to compliment your round face? They've got you covered. Check out their Cat Eye Ivory Tortoise shades at the link below! https://lnkd.in/giphArAk

Get ready to catch some serious waves (without leaving Manhattan) because client Magic Hour Rooftop @MoxyHotels Times Square is back and it's a total beach bash! This rooftop paradise just landed a feature in Time Out Magazine for its epic transformation - think cool ocean breezes, Wild West vibes, and unforgettable views of the Empire State Building. From the perfectly themed drinks to tasty bites, this is the place to be this summer. To learn more and catch it while it's hot read more at the link below!

K18 Hair is inviting you to FEEL WHAT’S POSSIBLE in its newest campaign, starring the ultimate GOAT, Simone Biles. As the most decorated gymnast of all time, Biles is a walking embodiment of inner strength and endless possibility - and the perfect figure to support K18's powerful narrative of fearless innovation and boundary pushing. SHADOW is honored to have partnered with K18 for this campaign, for which we led the creative, scripting, and production — a true balancing [beam] act of executional precision. The campaign vaulted into the world this week and will be running digitally, on social as well as on broadcast — all just in time for the Paris Olympic Games 2024. So, don't miss it! A massive thank you to our incredible and collaborative client partners at K18 Michelle Miller, Jennifer Herr, Alyssa Shapiro, Maram Aoudi, and Tivoli Meyer for placing their creative trust in SHADOW. We’re leaving it all on the mat! https://lnkd.in/gt8rjnKi Brian Vaughan, Liza Bychkov-Suloti, Lisette Sand-Freedman, Brad Zeifman, Michelle Sokoloff, Erica Larsen, Jamie D'Attoma, Sara Lieberman, Shay Georges.

Client Janie and Jack pride themselves on making clothes that last; keepsakes that can stay with your family or be handed down for someone else to love. With this mission in mind, they partnered with photographer Gray Malin to create a new children's line that he views as wearable art for children. “Janie and Jack is the perfect partner because I have a connection to the brand having shopped there many times for my kids. However, what makes them stand apart is their fabulous creative team who really understood my brand and helped develop my photography into such a playful and unexpected collection for our audiences!" — Gray Malin Read more about the clothing line and Malin's work in Forbes at the link below. 

#PillowTalk just got 10x better! Our client Playground is continuing to live out their mission of destigmatizing conversations about women's sexuality and sex with the launch of their Pillow Talk Lubricant and a fire hotline, featuring founder Christina Aguilera herself! You can now call 1-888-PLY-GRND for bedroom tips or a chance to win a chat with Xtina! This is the place to break the silence around women's pleasure. ✨ Plus, 1% of net revenue for every Pillow Talk Lubricant sold will support nonprofits that align with the brand's social mission, starting with the Center for Intimacy Justice. Let's change the game, one call at a time! 

Cue the parties! Hello Kitty is turning 50 and client Claire's is celebrating with in-store activations, digital takeovers, and exclusive collaborative product drops (including CGI-made products)! “For the past 50 years, Hello Kitty has been a globally recognized representation of friendship, kindness, and self-expression, the values that Claire’s has championed over the past six decades. As a longtime friend of Hello Kitty, we’re proud to honor the beloved character and share her message around the globe." — Claudia Lima-Guinehut, Claire’s EVP and Chief Merchant Officer Read more about the match made in retail heaven at the link below. 

Eyebuydirect is partnering with the Trevor Project—an organization dedicated to supporting the mental health of young LGBTQ people—this #PrideMonth, donating 100% of their frame sales from their Pride On collection to the organization. "This collection is more than just eyewear—it's about celebrating individuality and spreading a message of hope and acceptance. We hope our efforts inspire others to join us in making a positive impact." — Sunny Jiang, CEO of Eyebuydirect. Read more about the brand's commitment to giving back, and check out the new collection, at the link below. https://lnkd.in/gnc9AZhe

Breaking new ground while keeping things playful in the world of wellness...or just another day for client Playground as they sit down with The Business of Fashion to discuss how they closed a $2 million funding round after a 700% year-over-year revenue growth! But wait, that's not even the best part—they're about to hit your nearest Target aisles (as if a trip to Target wasn't dangerous enough). ”Women have historically been underserved in this market,” says the brand's co-founder and chief executive Catherine Magee “With the innovation hitting this segment, we want people to know that products that suit their needs are available and they shouldn’t be ashamed to put them in their cart." Read at the link below! https://lnkd.in/gjFqFNGR