SGK

In gearing up for the 2024 Paris Olympics, France pulled out all the stops to incorporate the French culture into the classic Olympic symbols. Our SGK Paris team took to the streets and shared how designers are breaking boundaries for this year’s Olympics.  From the torch and medals to the furniture and buildings, each aspect reflects the elements of French design!   Check out the 6 signs of French Design at the Olympics in the infographic below:  Want to learn more? Clink this link: https://lnkd.in/emXskUFA  #ParisOlympics2024 #FrenchDesign #RoadToParis2024 #Paralympics #Paris2024 

📣 Meet Oscar Carcamo, print director of our metal decorating innovation center in East Butler, Pennsylvania. Oscar expertly coordinates with our commercial and operations teams on all aspects of metal decorating. He plays a pivotal role during our industry-leading pilot proofing sessions and client visits, ensuring a seamless experience.   With a 30 year career in graphics and production management, Oscar’s enthusiasm for collaborating with clients who take pride in their brands is evident. His commitment to quality shines through in every project, driven by his meticulous attention to detail. “It’s crucial that we apply proper techniques to graphics to commercial reproduction,” he says. “Teamsmanship is also very important. From design concepts, to prepress, to can decorating, all play a very important part in achieving a great result for the client.”   Outside of work, he’s a bit of a handyman, enjoying restoration projects with his wife. He loves exploring new places by car and treasures family time above all. And if he could have a superpower, he’d choose time travel. #MeettheTeam #TalentTuesday #MetalDecorating #PrintQuality  

Just one week to go until the Paris Olympics kick off! 🏅 The world is ready for the thrill of victory and the disappointments of defeat...   But what if you could harness this unpredictability to elevate your Olympic marketing strategy? In comes AI—the game-changer in marketing. From real-time audience insights to predictive analytics, AI lets you tailor your tactics and hit your targets with precision.   Discover how to bring AI into action by diving into Kaitlyn Hunter's article! 🚀   Read more: https://lnkd.in/eBBuBmSV   #Olympics2024 #AI #ParisOlympics #SGK

📣 As digital assistants like Alexa and Siri become more present in our lives, it's time to focus on Voice Search Optimization... VSO is evolving quickly and offers a powerful, underused channel for boosting sales, customer service, and brand experience. Embracing VSO simplifies life for your customers, builds brand loyalty and drives engagement! Expand your VSO knowledge by reading the full article below written by Rosie Tobyn, Associate Consultant at SGK! https://lnkd.in/edteCPpW #VSO #ConnectedExperiences #DigitalMarketing #SEO

SGK elevates Vega's plant-based protein range to new heights! When Vega was acquired by WellMore Holdings, they entrusted us to revamp their product packaging line up. Discover how we transformed their product portfolio to shine in a competitive market by viewing the link below! https://lnkd.in/eaQpvNXu #PackagingDesign #3DRendering

🌞 Summer camp season is in full swing, and SGK's print facility is proud to be a partner of the K-STEAM Scholars. 📚 During the month of June, 13 STEAM camp students visited our facility for an interactive tour. We delivered an amazing experience that allowed the students to unleash their creativity and learn more about what exactly we do! 🎨 #SummerLearning #Creativity #Print #Experiences

🌟Ever wondered how Star Wars has stayed relevant and connected with consumers, maintaining a strong fan base for over 40 years? Our latest article, written by Riley Boal, SGK’s Global Marketing Intern, explores strategies B2B marketing companies can learn from transmedia storytelling and provides actionable insights. 📚 🪐Discover how to elevate your marketing campaigns to a galaxy far, far away by reading the full article now: https://lnkd.in/eB8FYm_K #storytelling #transmediastorytelling #b2bmarketing #consumerconnections

In a recent webinar, Francis from eStoreBrands engaged with Scott Doherty from SGK to discuss the paramount importance of content in driving eCommerce sales. Their insightful conversation was packed with invaluable insights and actionable tips on how to elevate your product content. 💡 Key Takeaways: ⚡ Best-in-class content is a game-changer across all verticals and categories, creating an unparalleled shopping experience that sets your brand apart. ⚡ Developing high-quality, captivating content is crucial for engaging your target audience and solidifying your brand's unique identity. ⚡ Tracking and adhering to content standards ensures a seamless and cohesive brand experience across all touchpoints. ⚡ Continuous testing and learning are essential to identify what resonates best with your audience and stay ahead of the curve. You can access the webinar recording here: https://lnkd.in/duyBm-Nu and gain valuable insights to take your content game to new heights. If you're interested in delving deeper into this topic and unlocking the full potential of best-in-class content, please feel free to reach out directly to Francis at eStoreBrands or Scott Doherty at SGK. They are excited to share their expertise and help you elevate your eCommerce content strategy. #eCommerce #UnlockingBrandValue #IntegratedMarketingApproach

Last week, our London colleagues Suzanne Besson and Kaitlyn Hunter brought the fizz to Imbibe Live, the UK’s top drinks event. They explored (tasted) the latest trends and innovations!   We're excited to share insights from the event. Pull up a stool and click the link below to find out more about what’s coming to your shelves, bars and glasses in the months to come!   https://lnkd.in/gxWk2VMQ   #SGK #Imbibe #DrinksTrends #Innovation #LondonEvents #BeverageIndustry 

We're more than your status quo printer.   At SGK, we speak the language of print and take the complications out of the process so our clients can focus on what really matters - creating an enriching experience for their customers!   Curious to find out more? https://lnkd.in/ekGNuEM4