Delighted and honored to be quoted by Ruth La Ferla in her article in #thenewyorktimes, "All Dolled Up". Thank you Ruth! ' “So many girls grew up wearing a tutu every day,” said Sharon Graubard, the founder and creative director of SG FILES, a trend forecasting firm in New York....' It will be interesting to see if any doll influences will show up on the #nyfw runways this week. Stayed tuned.
SG FILES
Retail Apparel and Fashion
New York, NY 555 followers
Visionary Trend Narratives from Sharon Graubard
About us
SG FILES merges brand DNA with consumer insight and inspired design. We integrate with a brand's creative process, bringing focus, ease and speed to concept development and production. Previous & current clients include H&M, Disney, BCBG/Marquee Brands, Gap, Victoria's Secret, Spanx, Kohl's, Macy's, Eileen Fisher, and more. Storytelling with brand-centric point of view Curated inspiration Strategic color, fabric, silhouette & print direction Identify consumer profiles, tribes & lifestyles Workshops & research immersion tours Creative direction that is just right — not too generic or too esoteric.
- Website
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www.thesgfiles.com
External link for SG FILES
- Industry
- Retail Apparel and Fashion
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Self-Owned
- Founded
- 2023
- Specialties
- Womenswear, Accessories, Denim, Footwear, Activewear, Intimates & Loungewear, Beauty, Interiors, Menswear, Color, and Surface & Materials
Locations
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Primary
New York, NY 10009, US
Employees at SG FILES
Updates
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Come see us at Première Vision July 16 & 17
Mark your calendars! SG FILES will be presenting Fall 25 TRENDTALES @ Première Vision SG Files Trend Presentations July 16 at 10 AM & July 17 at 2 PM The SG FILES Fall 25 forecast shows how trends emerge from the intertwining threads of art, fashion history, street style, and rising social movements. Shifting consumer values further shape the narrative, as current concerns like climate change, radical inclusivity, zero waste, and brand ethos inform the way we shop, dress, and care for our clothing. SG FILES identifies next season’s key items, silhouettes, fabrics, prints, and colors, bringing clarity, meaning and authenticity to the seasonal design process. Looking forward to seeing you at PVNY! Tribeca Rooftop 360° 2 Desbrosses St, NYC
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I'm delighted to be quoted in PJ Gach 's designer backpack article for TIME. Thank you PJ! ' “Designer bags are worth the investment, not only because of resale value but because they are often carried every day, as opposed to an expensive piece of clothing that may only be worn occasionally..." said Sharon Graubard, founder and creative director at SG FILES. ... Graubard suggests sticking to Louis Vuitton, Loewe, Bottega Veneta, Chanel, Goyard, and The Row. '
Best Designer Backpacks of 2024
time.com
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Fashion Group International, Inc. #Communiqué #fw24 Edition FIVE!. By fashion icon Nicole Fischelis and me! Today, read about coffee browns as the new "it" color range...
FASHION REPORT - Fashion Group International
fgi.org
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EDITION FOUR #communique Fashion Group International, Inc. by fashion icon Nicole Fischelis and me! Today, a #valentinesday theme. #nyfw #trendforecasting #fw24
FASHION REPORT - Fashion Group International
https://www.fgi.org
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Catching up with the posting of editions of #communique for Fashion Group International, Inc. by fashion icon Nicole Fischelis and me! Here, edition three.
FASHION REPORT - Fashion Group International
https://www.fgi.org
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Edition Two, F24 Communiqué from Fashion Group International, Inc. by fashion icon Nicole Fischelis and me : ).
FASHION REPORT - Fashion Group International
https://www.fgi.org
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Last chance to sign up! Free webinar today at 2pm!
In response to popular demand, we’re hosting a free webinar for you to experience the SG files SS25 TrendTales. Tune in to a 30-minute review of the SS25 season with Sharon Graubard, of SG FILES on Wednesday, January 31st at 2 PM. The SPRING 25 forecast, THE RIPPLE EFFECT, positions trends within the cultural moment. Shifting consumer values further shapes the narrative, as current concerns like climate change, radical inclusivity, zero waste and brand ethos inform the way we shop, dress and care for our clothing. SG FILES shows how trends emerge from these intertwining threads of art, fashion history, and social movements — bringing clarity, meaning and authenticity to the seasonal design process. All webinar attendees will be offered a complimentary 15-minute follow-up consultation with Sharon to discuss your individual trend wishlist. Register Now!
Welcome! You are invited to join a meeting: SG FILES_S25 WEBINAR "THE RIPPLE EFFECT". After registering, you will receive a confirmation email about joining the meeting.
us06web.zoom.us
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In response to popular demand, we’re hosting a free webinar for you to experience the SG files SS25 TrendTales. Tune in to a 30-minute review of the SS25 season with Sharon Graubard, of SG FILES on Wednesday, January 31st at 2 PM. The SPRING 25 forecast, THE RIPPLE EFFECT, positions trends within the cultural moment. Shifting consumer values further shapes the narrative, as current concerns like climate change, radical inclusivity, zero waste and brand ethos inform the way we shop, dress and care for our clothing. SG FILES shows how trends emerge from these intertwining threads of art, fashion history, and social movements — bringing clarity, meaning and authenticity to the seasonal design process. All webinar attendees will be offered a complimentary 15-minute follow-up consultation with Sharon to discuss your individual trend wishlist. Register Now!
Welcome! You are invited to join a meeting: SG FILES_S25 WEBINAR "THE RIPPLE EFFECT". After registering, you will receive a confirmation email about joining the meeting.
us06web.zoom.us
-
I'm thrilled and honored to be included in the seminar series at the upcoming Première Vision #PVNY. Please join me at 2pm on Thursday January 18 for SG FILES "The Ripple Effect". Get your free pass in the link below. See you there!
[PV NY Talk] – The Ripple Effect
https://www.premierevision.com