SENTRE reposted this
We talk about our brand a lot. Like all of the time. We obsess about being on brand across each driver of our business – our people, our platform, our partners, and our portfolio. Years ago, we collaborated with a great creative partner to help us formulate and articulate our company brand identity. After months of interviews with many members of our team, we landed at a simple brand promise: “To reimagine real estate for good”. We followed our promise with our “why” which reads: “Everything we do at SENTRE is driven by a passion to reimagine real estate for good. We believe in elevating the experience at every touchpoint. We do this with a legacy-building ethos: Being a cutting-edge steward of capital. Thinking and acting like an owner. Maintaining relationships as true partnerships. And viewing our success as a transformational catalyst for giving back.” This “why” is our guidepost for the decisions we make. We’re either on brand or not. If not, we keep working. This quarter we share some of the ways we stay true to our brand across our company and the community: https://conta.cc/4cStTvs #SENTRE #StateoftheMarket #Leadership #Builtforthis