We did a thing! As Sensor Tower has scaled and strived to provide the highest quality service to our customers, Amazon Web Services (AWS) has allowed us to further that commitment. So it wasn't even a question to give our experience in using the platform, offering a case study on how AWS Graviton-based instances afford us the ability to optimize performance, drive efficiency, and a reduce our computing costs by more than 20%, granting us the ability to re-invest that savings into research and development. "It's key to our innovation that AWS Graviton-based instances are well-tested, mature instance types that we can get off the shelf." Stefan Lynggaard Vice President of Engineering, Sensor Tower. Thank you to AWS for the opportunity to speak. You can read the full case study here: https://lnkd.in/g78Qd46B #AWS #GravitonBasedInstance #DigitalInsights #MobileInsights
Sensor Tower
Technology, Information and Internet
San Francisco, California 43,994 followers
About us
Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and performance metrics in the mobile app and digital advertising ecosystem. Founded in 2013, the company’s innovative mobile performance, trend insights, and ad network products offer enterprise-level data on the global app economy. From major retail brands to mobile-first startups, blue-chip companies, financial institutions, or private equity, Sensor Tower provides quality insights and leading customer support. Sensor Tower serves independent and Fortune 500 customers alike, spanning the mobile games, tech, finance markets and beyond.
- Website
-
https://www.sensortower.com
External link for Sensor Tower
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Specialties
- mobile analytics, market intelligence, business intelligence, app store optimization, aso, mobile app marketing, mobile advertising, mobile marketing, app performance, app analytics, app store analytics, app market data, app data, app growth, market research, competitive analysis, martech, adtech, gtm strategy, digital analytics, marketing support, growth marketing, retail media networks, digital advertising intelligence, competitive insights, and advertising spend analysis
Locations
Employees at Sensor Tower
Updates
-
How does Sensor Tower measure mobile app trends for 2024 in Japan? We analyze. We collaborate. We partner. We Adjust. Check out Sensor Tower and Adjust's Mobile App Trends Report 2024: Japan Edition, with insights on gaming, finance, e-commerce and more!
📣 Hot off the press! Adjust and Sensor Tower have released Mobile App Trends 2024: Japan Edition. 🤔 Did you know consumer spending hit $17.9B in 2023? 💡 Discover why Japan is a global leader in mobile apps with our latest report: https://lnkd.in/eEbTvQHN
-
#HonorOfKings (Tencent Games) holds court over the competition in June. Securing the #2 ranking for top games by download growth, upon its global launch last month, Honor of Kings earned the #1 download spot in six markets including Indonesia, the Philippines, Malaysia, and Singapore. Originally launched in 2015 the game has held the #1 spot for revenue in China’s iOS App Store for the past seven years, also holding the top ranking across iOS and Google Play for worldwide earnings between 2019-2023 (again, while only on China’s iOS store). Want to uncover more insights on Honor of Kings, top charts on how other MOBA games faired in the rankings across specific geographies, and more? Check out our June Mobile Gaming Pulse here: https://bit.ly/3W7k2KT #MobileGames #MobileInsights #CompetitiveInsights
-
Do you know how your competitors are leveraging retail media? If not, you're flying dangerously close to the Summer sun. We'd recommend a minimum of SPF 50 - Sensor Tower Protection Factor. Sunscreen brands ramped up retail media advertising, doubling retail media impressions MoM ( 107%) in May, with beauty retailers leading the charge, outpacing all drug and big box retailers by more than 3X. And while the tried and true brand The Coppertone Corporation was the leading advertiser at Target, CVS Pharmacy, and Walgreens, beauty retailers like SEPHORA and Ulta Beauty co-marketed with millennial and Gen-Z-focused brands like Supergoop!, Innisfree, and TATCHA, sending these brands to the top of the competitive set. Want to learn more about our exclusive Retail Media Insights? Sign up for our webinar, 'Actionable Tips for Launching a Winning Retail Media Strategy,' w/ our own SVP, Innovation and Strategy, Ian Simpson, in collaboration with Fluent, Inc and Hy-Vee, Inc. this Wednesday, July 17th at 2pm EST. Register here: https://bit.ly/3Xxo7KX #RetailMedia #webinar #DigitalStragegy #RetailInnovation
-
As Southwest Airlines was looking for a wow factor in the form of it’s “week of WOW” promotional sale in early January, the result may have shocked the brand rather than the consumer. With the company allocating 96% of their digital ad spend to Meta's mobile ad networks, and only 4% for desktop display advertising, our web and mobile app panel data shows a significant increase in user time spent on its desktop site, southwest.com, while average time spent in their app declined through the week of the promotion. For example, on the first day of the promo, Southwest’s mobile app saw a 20% decline in user time spent DoD, while its website saw a 72% increase. That’s no small peanuts if you ask us. **Side note: Southwest doesn’t offer peanuts on flights anymore, but “no small pretzels” just didn’t feel right. Want to see more insights on the peak travel season (including insights on Booking.com), and learn more about our proprietary website data? Check out our report here: https://bit.ly/3zKLruE #Travel #TravelApps #DigitalInsights #AppInsights #WebData
-
What a wonderful time hanging out at MAD//FEST London! This was our kind of vibe. Thank you to everyone who stopped by our beach hut, shared a cold drink, and let us show you our market-leading digital advertising and audience insights. If we didn’t get a chance to connect, please don’t hesitate to reach out. We can’t wait to rejoin the MADness next year. #DigitalInsights #CompetitiveIntelligence #Madfest2024
-
Follow the money. It’s as true in politics today as it ever was. And with the upcoming US presidential election, ad spend not only shows where the candidates are focusing their campaign efforts, it could literally dictate who wins. With 36% of their US ad spend YTD devoted to Facebook, the Biden for President campaign has divvied spend into swing states like Michigan (11%), Pennsylvania (11%), Wisconsin (7%), and North Carolina (7%). However, the majority of US Facebook spend for the Donald J. Trump for President campaign was funneled into Illinois (10%), Pennsylvania (10%), and Texas (7%). Every vote counts, and so does every dollar. Want to see more insights on how ad strategies have changed since the 2020 campaign, as well as the UEFA soccer championship, and the explosive growth in streaming apps? Check out our report here: https://bit.ly/4bAq10z #DigitalAdInsights #DigitalAdvertising #CompetitiveInsights #PoliticalAds
-
Have you mastered #RetailMedia yet? If not, we’ll be revealing the secrets to unlocking the biggest disruptor in the digital advertising ecosystem. ➡️ How are Marketing departments remaking their organizations around retail media and omnichannel marketing with very little data? ➡️ With hundreds of retail media companies, which ones do brands focus their budgets? ➡️ What does it take to be a good media partner? Join our SVP of Innovation and Strategy, Ian Simpson, alongside Britt Polihronis, VP of Operations at Hy-Vee, Inc./ Redmedia, for an exclusive live webinar hosted by Fluent, Inc, as we dive into how businesses are transforming traditional retail models, and how they’re capitalizing on the retail media opportunity. Mark your calendars for July 17th at 2pm EST, and register here: https://bit.ly/3Xxo7KX Morgan Grant Chapman Scott Bekker #webinar #DigitalStrategy #RetailInnovation #RetailMediaNetworks
-
Did you know OSCAR MAYER FOODS increased their US ad spend 10x on Pinterest starting on June 16th, with significant increases in Facebook ( 400%), Instagram ( 440%), and TikTok (900%), leading up to July 4th? That’s all. We just wanted to be frank. Wishing all of our US team, customers, and friends a Happy Independence Day! #digitalinsights #4thofjuly #independenceday #hotdogs #competitiveinsights
-
Can one person move markets? For the week of May 13th, it appears the answer is yes. Keith Gill, the infamous GameStop trader re-emerged on social media causing another frenzy in the stock as our data shows US Robinhood app users registered 11% more sessions on Reddit, Inc. that week, then the average Reddit user. In fact, for the US retail trading cohort, average sessions and time spent per user increased an average of 29% and 30% WoW respectively, for that week. What does this meme…or, mean? Only time will tell. But, we hope you bought the dip. Want more insights on Robinhood, the retail trading cohort or parental monitoring app Life360, check out our report: https://bit.ly/3VQ8lIm #financeapps #mobileinsights #competitiveinsights