Segment

We surveyed over 500 execs on how AI/ML technologies are reshaping the market. The biggest takeaway? 💡 While AI will no doubt help meet consumer expectations, good data remains the foundation of its success. Unlock the future of personalization with our 5th Annual State of Personalization Report: https://lnkd.in/gRsktBWA

This is 🎵 to our ears. Rock on, Fender! 🤘 “Segment is our source of truth, so everything goes in there. It unlocked a lot of additional features that will help further personalize our apps in the future.” Want the full customer story? Link is in the comments.👇

What's your favorite memory from 2013? Ours is when industry pioneer David Raab coined the term "customer data platform." 😍 Engagement methods may have evolved over the years, but understanding the importance of connecting with customers has not. To shed light on the latest trends, Robin Grochol, our VP of Product & UX, sat down with David, founder at the CDP Institute, to discuss how AI and the need for real-time engagement is transforming the way businesses personalize customer experiences. Read the key takeaways here 👉 https://bit.ly/46PcNMD

Something’s not adding up 🤔. While 46% of companies believe they're doing an excellent job of personalization, only 15% of consumers agree. Luckily, AI is enabling businesses to bridge this gap. Join us on August 28th for CDP Live to hear how MoneyLion is achieving success with AI and complete customer profiles. ✨ Save your seat here -> https://bit.ly/4dENzD5

Ever been on hold while trying to reach customer support, yelling “REPRESENTATIVE!” into the void? 📣 You’re not alone. Automation has the ability to speed up and scale customer support, but if it spits out generic, scripted responses it can act as a barrier instead of a solution. Enter, AI. Not only can AI prioritize incoming customer support requests, it can also unlock the rich, contextual data stored in your warehouse for a true 360-degree view of each customer. In an instant, it can identify a customer’s purchase history, previous support interactions, and any relevant product documentation to generate a tailor-made solution. To do this you’ll need to have the right AI architecture in place. Learn how a knowledge graph powered by RAG (Retrieval Augmented Generation) can provide excellent automated support that leaves customers feeling happy instead of hopeless. Link is in the comments. ⬇️

Good news, Gen Z – they're listening! 😍

Watcha doin' later? 🤔 Join us tomorrow for a behind-the-scenes look at how our CX and Marketing Ops teams leverage our newest generative and predictive CustomerAI features to strengthen loyalty and boost revenue. 🚀 Register → bit.ly/4fi7RUB

Google has changed its stance on 🍪 🍪 once again. Last month, the company reversed its decision to eliminate cookies from Chrome. But, don't be misled into thinking third-party cookies are here to stay. While Google may be indecisive, consumers are not. Increasingly—especially among younger demographics—consumers are opting out of third-party cookies. This means they're avoiding your ads and withholding valuable data insights. Although Google is currently maintaining third-party cookies, the future of the web lies in first-party, secure data—data that customers willingly provide that you can trust is accurate. Read our CMO's blog to understand why this news is already outdated. Link is in the comments.👇

Who knew Amazon did more than deliver cool stuff? 🚚 Use Amazon S3 for ChangeDataCapture from DynamoDB tables to streamline your data workflows and boost project efficiency and reliability. And, no, our spacebar isn't broken. Learn how to do it here: https://bit.ly/4dxqxOf

Looking for some AI inspiration? We've got it in ♠️♠️. Join us on August 13 for a behind-the-scenes look into how our CX and Marketing Ops teams leverage our newest generative and predictive CustomerAI features to strengthen loyalty and boost revenue by... 🎯 Increasing targeting accuracy 🚀 Boosting team productivity 🔮 Predicting purchase-ready audiences Register today → https://bit.ly/4fi7RUB