SDSU Women in Sports reposted this
My favourite part of the SDSU Sports MBA program is the opportunities we have to undertake extracurricular consulting projects. I enjoy applying the knowledge we learn in the classroom to real-life scenarios that global sporting entities are facing. The most recent project that I have completed was an investigation into how the Chula Vista Elite Athlete Training Center could integrate artificial intelligence into their sales, marketing and guest experience operations. Having taken a course on AI and its plethora of applications before starting the SMBA program, I was excited to apply my understanding to identify the most efficient, cost-effective and user-friendly ways that AI could be implemented. After two months of researching and developing solutions, we presented our findings at the Elite Athlete Training Center to Spencer Jamison, George Bauernfeind, and Trevor Higgins. We were delighted to share the insights we had gained with them, and would like to sincerely thank them for providing us with the project. On the same day, I also had the pleasure of being a guest speaker at the SDSU Women in Sports club’s meeting. I always love being able to share my experiences, what I have learned from them, and my sports industry insights with fellow aspiring sports business professionals. Thank you to Emma Lian and Isabella Kunde for inviting me!