Scale Marketing

Olympics week is here — what does that mean for advertising? 🥇 ⬇ As the world tunes in to watch the Summer Games, read our latest blog to learn about the huge impact they have on marketing strategies and ad spend. We explore:  - Changes in audience behavior and cross-platform viewing. - The surge in ad spend during the Olympics. - Strategic approaches to maintain and boost brand momentum. As athletes get ready to compete on the global stage, the Olympics offer a prime-time opportunity for advertisers to shine, as well. Don’t miss the chance to adapt and maximize your impact. #Olympics2024 #MediaBuying #BrandVisibility #MarketingStrategy https://lnkd.in/eDdy6qqQ

This week we're celebrating 10 years of Scale Marketing. 🎉 We're proud of the growth we've experienced the past decade, and attribute our success to the way we treat our clients and each other. Our philosophy has always been to handle each business like it's our own, and to hire the best and the brightest. We've gone from two former business leaders strategizing in a coffee shop, to a handful of employees collaborating in a small WeWork space, to 60 employees working with clients across the country and across industries. We're extremely grateful to all our clients who trust us with their businesses and to all of our employees driving success. Stay tuned to see what the next 10 years brings! (Special thanks to our very own Robbie Walker and the Box of Crowns and Matt Pieroth for the top-tier entertainment to celebrate the occasion. 🎸)

A creative brief isn’t just another document clogging your inbox. ⬇ It’s a crucial tool for streamlining and strengthening your marketing efforts. In our latest blog, discover how a well-crafted creative brief can expedite and elevate your campaigns, including:  - Aligning Objectives and Strategy - Fostering Ideas and Creative Expertise - Saving Time and Resources - Identifying Clear KPIs Learn more about what makes an effective creative brief, what to include, and who should be writing them. #MarketingStrategy #CreativeBrief #MarketingCreative https://lnkd.in/g-9bSG4U

Maximize Your Marketing Impact with TV Advertising ⬇ As digital platforms continue to expand, explore why traditional TV advertising should still be part of your media mix: - Mass Appeal: Captures a broad audience efficiently. - Cost Efficiency: Can offer significant CPM value. - Brand Credibility: Elevates your brand's reputation among consumers. Dig into additional insights, and learn how traditional TV ads can significantly boost the results of your digital campaigns, as well. #MarketingStrategy #TVAdvertising #MediaBuying https://lnkd.in/gMj4W8-n

Great TV creative matters just as much as your media buy. ⬇ Investing in high-quality TV creative isn't just an option —  it's essential for your campaign's success. Here's why: - It Grabs Attention. - It Conveys Your Message Clearly. - It Evokes Emotion. - It Drives Action. Learn more about how solid creative amplifies your media dollars by boosting engagement and driving action. #MarketingStrategy #TelevisionAdvertising #CreativeProduction https://lnkd.in/g93NC6J2

⚾ Go, Cubs, Go! ⚾ The Scale team rooted for the home team this week at our annual Cubs outing. It was a beautiful night for a baseball game — and a great opportunity to connect with coworkers over hot dogs and home runs! 🌭

What’s really driving marketing results? Causal impact analysis has the answers. Explore how this method can help you understand your campaigns' true effectiveness. Plus:  - An overview of causal impact analysis and why it matters in marketing - Best practices for applying the method to improve your decision-making - Tips for overcoming challenges, like data quality and result interpretation Causal impact analysis isn't just for data scientists — it’s an essential tool for any marketer looking to back their strategies with solid data. #CausalImpactAnalysis #MarketingStrategy #DataDrivenMarketing https://lnkd.in/geJXk-CN

Big thanks to U of Digital for keeping us up to date on the latest and greatest of digital performance marketing! 🎉

📺 Today at Scale: Part 1 of a TV 101 Lunch & Learn for the team, by our very own Andy Berman. 📺 Some Key Takeaways: -From streaming to linear, vMVPDs like YoutubeTV to local broadcast stations, TV viewing is more complex and fragmented than ever. -Traditional TV buying is still a manual process, and it’s a relationship business. -The industry is currently seeing a big upheaval in how it approaches ratings. The two major ratings services, Nielsen and Comscore, each have different methodologies. A Nielsen impression does not equal a Comscore impression. One isn’t better than the other; they’re apples and oranges. Stay tuned for more TV insights coming soon! #TraditionalTV #MarketingStrategy #MediaBuying

Leverage the Super Power of CTV Marketing: Reaching the Right Audience at the Right Time. As cord-cutting continues, CTV allows you to target audiences and connect exactly where they’re actively watching. Dive in for essential tips for a successful CTV campaign: -Know Your Audience: Use data to understand and engage your target market. -Craft Compelling Content: Create ads that capture attention and convey your message clearly. -Measure and Optimize: Track performance in real-time, and refine your campaigns to maximize ROI. - Leverage Linear Wins: Harness your traditional TV successes by adapting proven content and strategies.  - Plus More #CTVAdvertising #DigitalMarketing #CMOLeadership https://lnkd.in/gepeEwQ6