Just a little longer until BBB Maastricht kicks off! Visit us at stand F322 to discover our innovative Quick Service Restaurant solutions: 👉🏼 Dynamic Digital Menu Boards 👉🏼 Ordering Kiosks 👉🏼 Kitchen Order Management System Click here to secure your spot for a demo: https://lnkd.in/eGpT9jjJ
Scala
Advertising Services
Malvern, PA 21,576 followers
Bring the online shopping experience in-store using personalization, automation and insights
About us
Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. With 30 years of experience entertaining, informing and educating audiences, Scala is known globally for its innovation, and for leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. https://scala.com
- Website
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https://scala.com
External link for Scala
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Malvern, PA
- Type
- Privately Held
- Founded
- 1987
- Specialties
- Digital Signage Software and Solutions, Digital Communication, Scala Software, and Digital Signage
Products
Scala
Digital Signage Software
Scala tailors digital signage to a specific audience, location and time - creating powerful, visually engaging customer experiences for businesses & retailers. Content manager software is the heart of a digital signage network, giving you the ability to manage content in one or thousands of displays at your fingertips. The Scala Enterprise platform consists of Content Manager, Designer, Designer Cloud and Scala Player. These components work seamlessly together to create a powerful digital experience limited only by your creativity.
Locations
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Primary
7 Great Valley Pkwy
Suite 300
Malvern, PA 19355, US
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Wolf en Hertzdahlstraat 22
Sittard, Limburg 6131 MV, NL
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Vollsveien 13C
1366 Lysaker
Lysaker, NO
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10th floor Gotanda Alpha Building
2-29-9 Nishi-Gotanda Shinagawa-ku
Tokyo, JP
Employees at Scala
Updates
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Today, Alvaro Morales FdV took the stage at #PMRetailMedia24, showcasing innovative in-store tools that bring "sensorisation" to life and create "conscious stores." It’s all about tracking where the shopper pauses, what they’re interested in, and delivering meaningful interactions that lead to conversions. PROGRAMMATIC SPAIN #RetailMediaNetworks #Scala
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Our team member, Muriel, is back from an exciting few days at Dreamforce! 💡 She's bringing back home a wealth of knowledge and valuable insights from her time at the event. This incredible opportunity allowed her to explore the latest innovations and network with industry leaders. We're happy to have her back home, sharing everything she learned with the whole team! #Dreamforce #Scala #Team #CareerDevelopment
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Thank you the attendees, speakers and guests who helped make the What's in Store For Retail Media Networks masterclasses so enlightening and entertaining. It was a day full of candid conversation and useful insights. You can read more at the blog linked below. Visit Scala.com to sign up to receive the videos of the masterclasses which will be released in the next few weeks. #instoreretailmedia #dataprivacy #customerbehavior #shopperinsights #connectedtv
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We’ve just finished our final guided tour with German Federal Association of the Digital Economy (BVDW e.V.), and it was a great success! Matthias Hofmann explained how Scala helps retailers turn digital touchpoints into powerful revenue-generating tools and increase their CPM (Cost-per-Mille). Thanks to everyone who joined us.
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Day 2 of DMEXCO - let's connect! The doors of DMEXCO - Digital Marketing Expo & Conference are open and we are ready to meet you at our stand. Curious about how we can take your in-store digital project to the next level? Visit us at stand D50 in Hall 8 for a chat and see how we can help you. #DMEXCO2024 #marketingtechnology #retailmedianetworks
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Capping off What's in Store for Retail Media Networks with a passionate and lively discussion between Florian Rotberg, Frank Goldberg and Remon Buter. Chris Riegel moderated the From Shared Profits to Owned Platforms Masterclass which compared the similarities, capabilities and differences between the In-Store Media offer versus Out of Home. An excellent end to a day filled with candid conversations about retail media. Thank you to all of speakers, attendees and guests. Scala will be at DMEXCO - Digital Marketing Expo & Conference for the rest of the day and tomorrow in Hall 8.1 at Stand D050. You can hear more from Chris Riegel as he gives a keynote as part of the German Federal Association of the Digital Economy (BVDW e.V.) Retail Media Summit at 5:05pm (CET) on the Media Stage in Hall 8 at DMEXCO - Digital Marketing Expo & Conference #OOH #DOOH #retailmedia #adbuying #instoreretailmedia #CPM
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Interrogating the retailer, platform and publishing relationship, the From Linear to Connected: Connected TV Reshaping Retail-Media Partnerships masterclass explores how connected TV will evolve in the future and what this means for marketing inventory and viewer experience. Chris Riegel leads an informed and enthusiastic discussion with Christian Zimmer, Claire Hunt and Jayesh Rajdev. #connectedtv #DMEXCO #CTV #streaming #targetedcampaigns #audienceinsight
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"No Data, No Dollars" Ben Reynolds, Andy Baldauf, Frank Trefzer and Renee Hartmann explore the role of loyalty programs and the data they offer for brands and retailers. Looking at issues of customer trust, shopper convenience and data privacy, the panel queries the skillset and technology to use the insights gained through loyalty responsibly as well as creatively. From Clicks to Bricks: Loyalty Programs as the Catalyst for Omnichannel Insights is the fourth What's in Store for Retail Media Networks masterclass today. Coming up at 2pm - a masterclass on the opportunities of Connected television (CTV) followed by a session on the relationship between DOOH and Retail Media at 2:45pm. Find the masterclasses at DMEXCO - Digital Marketing Expo & Conference on the Scala space next to the North entrance of Koelnmesse GmbH. #retailmedia #DMEXCO #firstparty #customerloyalty #dataprivacy #shopperinsights #zeropartydata
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Arguably one of the most valuable masterclasses of the day, From Data Collection to Data Security: Balancing Growth in Retail, begins now. Featuring Chris Riegel, Dara Kossok-Spieß, Janek Kuberzig and Dr. Jürgen Hartung. The panel will explore how data protection legislation shapes and will continue to shape customer trust, brand campaigns and retail media strategy. Find the What's in Store for Retail Media masterclasses next to the North entrance of Koelnmesse GmbH. #DMEXCO #Retailmedia #privacy #instoreactivations #GDPR #customerconsent #targetedadvertising