We're looking forward to Caryn Banchek's and Melissa Wasserman's panels in the The Female Quotient Quotient #EqualityLounge at Advertising Week NY next week: 📌 Wed, Oct 9 9:30AM - 10AM ET: 𝘈𝘥𝘷𝘰𝘤𝘢𝘵𝘪𝘯𝘨 𝘍𝘰𝘳 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘠𝘰𝘶𝘳 𝘕𝘦𝘦𝘥𝘴 𝘖𝘯 𝘠𝘰𝘶𝘳 𝘊𝘢𝘳𝘦𝘦𝘳 𝘑𝘰𝘶𝘳𝘯𝘦𝘺 📌 Wed, Oct 9 11:30AM - 12PM ET: 𝘓𝘢𝘯𝘦 𝘵𝘰 𝘓𝘦𝘨𝘢𝘤𝘺: 𝘓𝘢𝘴𝘵𝘪𝘯𝘨 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘧𝘦𝘢𝘵𝘶𝘳𝘪𝘯𝘨 Learn how women are changing the narrative at Advertising Week: https://lnkd.in/gxBtvjY8 #WomenInAdvertising #AdvertisingWeek #AWNewYork24
Samsung Ads
Advertising Services
New York, New York 33,229 followers
Reach the right audience, at scale.
About us
Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale. With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.
- Website
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http://www.samsungads.com
External link for Samsung Ads
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Smart TV, Advertising, Connected TV, Marketing Technology, Data Analytics, and Advanced TV
Locations
Employees at Samsung Ads
Updates
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We're looking forward to one of our upcoming sessions in the Female Quotient #EqualityLounge at Advertising Week NY! Next week at The Female Quotient's Equality Lounge at Advertising Week NY, Courtney Howell will be joined by Cara Lewis of dentsu, Katie Klein of PHD, Molly Finnerty of Zenith, and Aruna Natarajan of EssenceMediacom for a panel about how setting boundaries can lead to success. 📌 Mon, Oct 7 11:30AM - 12PM ET: 𝘛𝘩𝘦 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘗𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯: 𝘏𝘰𝘸 𝘚𝘦𝘵𝘵𝘪𝘯𝘨 𝘉𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘓𝘦𝘢𝘥𝘴 𝘵𝘰 𝘚𝘶𝘤𝘤𝘦𝘴𝘴 Learn how women are changing the narrative at Advertising Week: https://lnkd.in/gxBtvjY8 #WomenInAdvertising #AdvertisingWeek #AWNewYork24
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Join us on Monday, October 7, from 1:30-2:00 PM at the Media Stage in The PENN District for Publica by IAS session at Advertising Week NY, 𝘛𝘩𝘦 𝘙𝘰𝘭𝘦 𝘰𝘧 𝘗𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘢𝘵𝘪𝘤 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘪𝘯 𝘎𝘳𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘦 𝘛𝘝 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘌𝘤𝘰𝘴𝘺𝘴𝘵𝘦𝘮. In this fireside chat, Cameron Mille, Chief Revenue Officer of Publica by IAS, and Joe Melaragno, Head of Revenue Strategy & Performance Demand at Samsung Ads, will dive into the future of TV advertising and the critical role programmatic technology plays in shaping the CTV ecosystem. Discover the benefits programmatic brings to advertisers and publishers and how it’s driving growth in the CTV industry. Don’t miss out on this insightful conversation — register today! https://lnkd.in/g7ysHeyU #AWNewYork24 #AdvertisingWeek #CTV
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Samsung TV Plus' content lineup is now expanding with nearly 4,000 hours of free K-Content, making it one of the largest providers of premium Korean shows and movies in the U.S. Fans can now enjoy a wide range of genres, from K-Dramas and thrillers to hit films like Burning and A Taxi Driver. #KContent #SamsungTVPlus #KoreanEntertainment
We are pleased to share, we have launched nearly 4,000 hours of free-to-stream Korean shows and movies, making Samsung TV Plus the destination for K-Content fans. As a leader in free ad-supported entertainment, fans can now be reached at scale and find their next K-Obsession.
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Last week, Samsung Ads spoke at Programmatic IO, discussing the power of AI Innovation in CTV. Justin Fromm highlighted the importance of AI into fueling the innovation and notion of full funnel television. Max Robinson then joined the stage to share a client success story of using Samsung Ads' AI to enhance game play to gamers after a new release. "AI Innovation delivers the promise of television...AI is now enabling us to create the solution that TV has always wanted to be. Big, beautiful sight, sound and motion measured by actual outcomes." - Justin Fromm #ProgrammaticIO #SamsungAds #CTV #AIInnovation #Advertising #Streaming
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🎬 TV is evolving, and so is loyalty 📺 Did you know that nearly two-thirds of Samsung Smart TV viewers spend more than half their time streaming? But here’s the twist—streaming loyalty is unpredictable! Unlike linear TV, viewers hop between apps, chasing the latest shows. How can streaming services win in this unpredictable landscape? It’s all about building brand love and driving app loyalty. Our latest report dives deep into how Super Loyals (those active in an App for 12 months) are shaping the future of streaming. View key takeaways from the report: https://lnkd.in/dr-zWFfw #StreamingLoyalty #CTV #SamsungAds
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Samsung Ads reposted this
Takashi Nakano joined Variety's Entertainment & Technology Summit to discuss media consumption trends and ad-supported FAST channels. Samsung Ads Samsung TV Plus
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Advertising Week is right around the corner! We have a packed week filled with insightful discussions. Check out our agenda and pencil us in: 📌 Mon, Oct 7 | 11:30AM-12PM ET The Power of Prioritization: How Setting Boundaries Leads to Success, hosted by The Female Quotient, moderated by Courtney Howell https://lnkd.in/gxBtvjY8 📌 Mon, Oct 7 | 1:30-2:00PM ET The Role of Programmatic Technology in Growing the TV Advertising Ecosystem fireside session, hosted by Publica by IAS, featuring Joe Melaragno https://lnkd.in/g7ysHeyU 📌 Tues, Oct 8 | 9:00AM-12:00PM ET https://lnkd.in/guHMhAUJ Beet.TV Leadership Summit Panel #1: The Future of Streaming - Innovation, AI and the Viewing Experience featuring Courtney Howell Panel #2: Data, Identity and Personalization in the Evolving CTV Landscape featuring Justin Evans 📌 Wed, Oct 9 | 9:30-10:00AM ET Advocating For Yourself and Your Needs On Your Career Journey, hosted by The Female Quotient, featuring Caryn Banchek https://lnkd.in/gxBtvjY8 📌 Wed, Oct 9 | 11:30AM-12:00PM ET Lane to Legacy: Lasting Leadership, hosted by The Female Quotient, featuring Melissa Wasserman https://lnkd.in/gxBtvjY8 📌 Wed, Oct 9 | 11:30AM-2:00PM ET She Runs It Best of Badass Bosses: Las Jefas Edition featuring Aubriana Lopez https://lnkd.in/gNdgPay4 📌 Wed, Oct 9 | 2:50-3:20PM ET Tap Into Streaming TV Data to Drive Advertising Impact, hosted by Magnite, featuring Michael Scott https://lnkd.in/eTpiFrBj We hope to see you in New York next week! 🍎 #AdvertisingWeek #SamsungAds #AWNewYork24
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Last week, Takashi Nakano from Samsung TV Plus took the stage at Variety's Entertainment & Technology Summit. 📺 Alongside other industry experts on the "Perfecting the Business of Streaming" panel, Takashi discussed the evolving streaming landscape. The panel covered key topics like the shift toward results-oriented business models, the growing impact of ad-supported FAST channels, and how bundling, partnerships, and technological innovations are shaping the future of streaming. A big thank you to Variety for hosting us and to Cynthia Littleton for moderating such an insightful discussion! #VarietyEntTech #Streaming #FASTChannels #SamsungAds
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Huge thanks to all those attended the Canadian Marketing Association Media Evolution panel this week, and to our incredible speakers, including Samsung Ads Canada's Dave Pauk. Panelists honed in on how media operators and brands are adapting to reach their customers, and shared perspectives about the media experience and what they're seeing in the industry. For more information on our latest solutions, reach out to your Samsung Ads Canada representative. #MediaEvolution2024 #CMAMedia #MediaInnovation