MAP can help your brand grow sales, awareness, and more! Check out our new brand video that highlights how we build effective, measurable campaigns across the funnel for our advertisers. Give it a watch and a share! #RetailMedia #Advertising #Video
Sam’s Club Member Access Platform (MAP)
Advertising Services
Bentonville, Arkansas 5,081 followers
A member-obsessed, associate-inspired, partner-focused retail access & ads platform.
About us
At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in app, or with Curbside Pickup and Delivery. We lead with this obsession every day. We know our members want a shopping experience that is easy, convenient, and personalized. And we know that our agencies, ad tech platforms, suppliers, and marketers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our member. Next, we create and give partners experiences, tools, and opportunities that help members discover new products at the time they need and want them. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. We are member-obsessed. We are associate-inspired. We are partner-focused.
- Website
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https://map.samsclub.com/
External link for Sam’s Club Member Access Platform (MAP)
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Public Company
Locations
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Primary
608 SW 8th Street
Bentonville, Arkansas 72712, US
Employees at Sam’s Club Member Access Platform (MAP)
Updates
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🖥️ 🎮Have you planned your Black Friday campaign yet? 🖥️ 🎮 MAP can help make sure members won’t miss your brand as they’re planning their #BlackFriday buys. In addition to savings opportunities, Sam’s Club members will be looking for special items to splurge on. Recurring favorites are items like wearable tech⌚, TVs 📺, gaming 🎮, and entertainment gear, which see huge spikes 📈 in sales. Contact us today! #SeasonalMarketing #RetailMedia #BlackFriday
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It’s day one of Groceryshop and we’re so excited to be here! Stop by our space in the Exhibit Hall (MR6)! Let’s talk about how your brand can reach Sam’s Club members with first-to-market ad experiences like Scan & Go ads and activations like Omni Experiences. #Groceryshop
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MAP advertisers that add offsite to their campaigns could see better performance versus onsite-only campaigns. 📈 Powered by Sam's Club first-party membership data, our suite of offsite ad solutions help you reach members as they browse the web 💻, stream their favorite shows 📺, or browse/search Pinterest for inspiration. Want to reach Sam’s Club members where they shop and browse? MAP can do that. #Programmatic #CTV #DigitalMarketing #RetailMarketing #RetailMedia #DigitalAdvertising
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Great overview from Jeffrey Bustos at IAB - check it out! 👇 And thank you Mars United Commerce for featuring how our latest innovation, Scan & Go™ Display Ads, integrates physical and digital shopping journeys to help advertisers reach Sam's Club members at the point of conversion in-Club and drive incremental sales of associated or halo products.
How Are Retailers Shaking Up Ads, In-Store Tech, and Measurement? Let’s Talk Innovations 👀 📺 Major retailers like Albertsons Media Collective, CVS Media Exchange (CMX), and Instacart are focusing on enhancing CTV and shoppable ad experiences. Albertsons launched premium CTV with YouTube and NBCUniversal, CVS introduced a self-serve beta for CTV and programmatic display, while Instacart brought shoppable ads to YouTube. 🛒 Retailers like Orange Apron Media by The Home Depot and Sam's Club are boosting in-store engagement with digital displays. Orange Apron Media extended digital in-store ads to over 100 locations, while Sam’s Club integrated display ads into its Scan & Go app, enhancing the in-store shopping experience. 📊 Companies like Dollar General and Kroger are refining audience segmentation. Dollar General introduced DG Demo Audiences to better target rural shoppers, and Kroger launched Meta Advantage Catalog Ads with detailed product-level reporting, driving precision in ad targeting. 🛍️ Networks such as CVS Media Exchange (CMX), Walmart Connect, and Best Buy Ads are increasingly focusing on self-serve ad platforms, allowing advertisers to manage campaigns with real-time adjustments and enhanced transparency. 📈 Retailers are stepping up their measurement game with innovations like closed-loop reporting, with Albertsons Media Collective offering incrementality testing to isolate the true impact of ads, Walgreens Advertising Group and CVS Media Exchange (CMX) launching self-serve dashboards for real-time performance data. Download the latest Mars United Commerce Report Card below! https://lnkd.in/efrpNZvi
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🍎 🍂 It’s officially autumn, and Sam's Club members are all-in on the season change! 🍂 Our members love to host and enjoy meals together, leaning on their local Sam’s Club for everything they need for special fall foods and items. MAP can help your brand be part of our member’s favorite fall moments. Reach out today! #FallingintoFall #SeasonalMarketing #DigitalAdvertising #RetailMarketing #RetailMedia
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🎁 A recent report from EMARKETER predicts that most of this season’s holiday retail sales will happen in person—or in our case, in-Club. 🎁 That’s great news for our advertisers because we know our members remain digitally engaged, even when they’re shopping physically. According to our most recent earnings report, more than 30% of members use Scan & Go, the self-checkout feature within the Sam's Club app. Advertisers are able to reach those members through Scan & Go Display Ads, bridging the digital and physical shopping experience and significantly broadening their reach in-Club, where it counts. Reach out to learn more about how MAP can help you reach in-Club shoppers this holiday season!
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We’re one week out from Groceryshop, and our team is excited to see you there! Reach out to set up a time to meet or come by our space in the Exhibit Hall (MR6) to learn about our latest solutions for accelerating your business at Sam's Club including our new Scan & Go™ Display Ads and Omni Experiences. #grocery #CPG #omnichannel #events
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👏 Thank you to the Ascendant Network for hosting an insightful RMN Bootcamp! 👏 We appreciated the opportunity to have our Head of Strategy, Ryan Burns, share how we are using first-party data to deliver better shopping experiences for Sam's Club members and drive better results for our advertisers through our innovative, omnichannel ad solutions and closed-loop measurement. Thank you to our fellow panelists for the insightful discussion - Abishake Subramanian (Walgreens Advertising Group), Leora Kelman (Boston Consulting Group (BCG)), and Nikhil Lai (Forrester) We also enjoyed hearing from our fellow RMNs, brand partners, and agencies—the insights shared and the collaborative discussions have us excited for what’s next in our industry! #RetailMedia #Collaboration #DigitalMarketing
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🍂 🎃 It’s that time of year, and we’re not mad about it! 🍂 🎃 Sam's Club members love all things pumpkin spice, along with all the season’s special flavors. Using our first-party data, we can help you reach members shopping for this seaon's must have items. Try out an #onsite campaign, harnessing our #search and #display offerings to grab attention and drive more traffic to your items. Or stay top of mind with our #offsite and #social offerings while members browse their favorite sites and apps. Get in touch to learn more about how your brand can grow in the season of pumpkin spice. #DigitalAdvertising #MarketingStrategy