🔥 ICYMI: Yesterday we announced the launch of Scan & Go™ Display Ads - a first-of-its-kind ad experience that bridges the digital and physical shopping journey, helping Sam's Club members discover new items as they shop in-club while simultaneously helping brands reach members at the point of purchase. Check out the exclusive story covered by Kathryn Lundstrom and ADWEEK to learn more 👉 https://lnkd.in/dQESUgZx
Sam’s Club Member Access Platform (MAP)
Advertising Services
Bentonville, Arkansas 4,516 followers
A member-obsessed, associate-inspired, partner-focused retail access & ads platform.
About us
At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in app, or with Curbside Pickup and Delivery. We lead with this obsession every day. We know our members want a shopping experience that is easy, convenient, and personalized. And we know that our agencies, ad tech platforms, suppliers, and marketers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our member. Next, we create and give partners experiences, tools, and opportunities that help members discover new products at the time they need and want them. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. We are member-obsessed. We are associate-inspired. We are partner-focused.
- Website
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https://map.samsclub.com/
External link for Sam’s Club Member Access Platform (MAP)
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Public Company
Locations
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Primary
608 SW 8th Street
Bentonville, Arkansas 72712, US
Employees at Sam’s Club Member Access Platform (MAP)
Updates
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🚀 Today, we’re proud to announce the release of a first-of-its-kind ad experience: our new Scan & Go™ Display Ads. We are the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. This innovative capability integrates physical and digital shopping journeys to provide Sam's Club members with higher levels of convenience. 📱 🛒 Scan & Go™ usage has surged in the past three years, with one in three members now a regular user. Scan & Go™ Display Ads offer advertisers a new way to reach members at the point of conversion and may help drive incremental sales of associated or halo products. We’re committed to enhancing the members’ digital experience at Sam’s Club and helping our advertisers achieve their objectives. Find out more about Scan & Go™ Display Ads: https://lnkd.in/e8SfGGFv #digitalmarketing #retailmedia #innovation
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💡Over the next four years, #retailmedia will capture a larger and larger share of total digital ad spend.💡 New research from EMARKETER examines how retail media is transforming the #digitaladvertising landscape. With retail media spending set to grow by more than $75 billion by 2028, we can expect digital advertising budgets to look very different than they do today. Get in touch to learn more about how MAP can help your brand get ahead of the future of digital advertising trends: https://lnkd.in/gz8QpTCy Find the eMarketer article here: https://lnkd.in/dMnrVu84
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🖥️ If you’ve been in a Sam's Club recently, you may have encountered our In-Club Display Screens. 🖥️ These high-definition TV screens are located throughout Sam’s Club and advertisers can leverage them to tell their brand and items’ story using 15 or 30 second videos. These dynamic, eye-catching placements engage members as they shop the club, where they’re most ready to convert. ⚡ ⚡ Ready to transform the in-club shopping experience for members and shorten their path to purchase? Try an In-Club Display Screen campaign today by reaching out: https://lnkd.in/gz8QpTCy #omnichannel #retailmedia #video
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Sam’s Club Member Access Platform (MAP) reposted this
Please join us in congratulating Harvey Ma on Joining Walmart's Club format as VP/GM of Sam’s Club Member Access Platform (MAP) #omnichannel #retailmedia
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📊 Our Media & Sales Performance Dashboard is a game-changer for advertisers. Combining campaign metrics and sales performance in one place, it serves as a single source of truth, offering visibility into your campaigns and the ability to optimize in flight. With this tool, you can see your Search and Display performance alongside your sales at Sam’s Club, giving you a more complete picture of how your campaigns are impacting business outcomes. And you can leverage more immediate access to vital member insights! This actionable tool connects Sam’s Club first-party data including new buyers, household reach, purchase channel to retail media performance to help inform your future and current campaign strategy. The Media & Sales Performance Dashboard provides in-flight and post-campaign visibility to measure results and is third-party-verified, which means you can trust your results. Want to use our industry-leading #measurement tools to hit your growth goals at Sam’s Club? Let’s talk: https://lnkd.in/gz8QpTCy #AdTech #DigitalMarketing
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📢 Exciting news! We are thrilled to welcome Harvey Ma as the VP and GM of Sam's Club MAP! 🎉 Harvey brings extensive experience in retail, manufacturing, engineering, and telecommunications, making him the perfect fit for Sam's Club. We're thrilled to have him on board and confident that he will make an immediate impact! The MAP team is eager to collaborate with Harvey to continue to enhance our members' shopping experience and deliver impactful results for our advertisers. Welcome to the Club, Harvey! #leadership #retailmedia #samsclub
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💡 Are you looking to reach Gen Z and Millennials? You can find them at Sam's Club. Gen Z and Millennials are the highest growth cohort at Sam's Club 🌱 We believe our digital experience is one that really resonates with this segment. Now is the time to build a lasting relationship with a loyal audience. We can create a #digitaladvertising strategy to help you build brand awareness and attract new buyers. Reach out to talk with us about your growth goals: https://lnkd.in/gz8QpTCy #GenZ #Millennials #RetailMedia
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❓Did you know that we can connect #Search and Sponsored Product Ads to in-club sales? 🔗 Sam's Club’s membership model gives us visibility into virtually every transaction—in-club or online—which means our advertisers can see the direct impact of their campaigns on sales, whether members purchase digitally or in person. With data going back decades and insight into members’ search and shopping behaviors, our advertisers get the complete picture of their campaign's performance. And we don’t grade our own homework: our results are validated by third-party partners, measuring incrementality, ROAS, and sales lift to provide greater transparency and trust. Want to gain powerful insights for more effective campaigns? Reach out: https://lnkd.in/gz8QpTCy #digitalmarketing #measurement
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Thanks Mars United Commerce for featuring us in the latest edition of the U.S. Retail Media Report Card! Find out what's new and upcoming at MAP! 👇
Fresh off the press! The latest edition of the U.S. Retail Media Report Card is out today and this one packs a punch 🥊 For this edition, we've added coverage of Orange Apron Media, The Home Depot’s newly renamed network, and Meijer Media. And our new "Capability Spotlight" looks at the integration of the "phygital" space to create a seamless shopper experience. Download your copy today to stay ahead of marketplace shifts: https://lnkd.in/een7D7v2 Once you've finished reading it, make sure to join us on July 10 for a deep dive into the report: https://lnkd.in/es_VZsKQ #retailmedia #RetailMediaReportCard #ecommerce #brandstrategy
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