Salesloft

Heading into our next forecast call like Simone Biles headed to Paris. #confident

Poke around your AI strategy and you'll quickly stumble onto... your data strategy. Good AI comes from good, rich data. An AI strategy needs to take that into account. Three questions to ask:  1. 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐮𝐬𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐀𝐈?  "ChatGPT on everything" doesn't get you very far. Any vendor that delivers AI should be able to articulate how their data is relevant for that AI. At Salesloft, we build our data model to associate buyer signals and sales activities through contacts and accounts to outcomes. It's the only data model that can tell you what's really happening and what's working in your revenue machine. That data fuels our AI to get to sales-specific answers to real sales problems. Understanding what's different in the data can help you understand what you're getting in the AI. 2. 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫?  What matters about data-- and by extension, AI-- is not where it's stored, but how you use it when you need it. Most companies have data in multiple places-- the CRM is the source of truth for Account and Opportunity data, Salesloft is the source of truth for sales activity, and so on. At Salesloft we believe our job is to help you get to better outcomes, not own all the data and all the AI. For example, partners that track buyer behavior can inject buyer signals into Salesloft to cue seller action. Those signals can include buyer-specific messaging generated using the data that led to that signal. Reaching out cold, no signal or signal-generated message? Salesloft can generate a message based on what you know about the buyer. For example, Drift, a Salesloft company (now part of Salesloft) generates signals and messages based on buyer activity on your website. What's most important is getting the right message to the right buyer at the right moment. 3. 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐀𝐈? You probably have internal data that's critical insight into customers. Analytics that suggest cross sell and upsell opportunities, for example. In Salesloft, it's possible to leverage your own internal data with your sales team, because... of course you should. That requires a truly open system that lets you determine how and when you use your own data when it's the most relevant. Yes, AI is transformational in what it can do with data. Turns out, that word "data" is still critical. And as always in technology, it's still all about getting to a goal use using the best tools (and data) to get there.

Have you or your team been in this situation? You're in the middle of a buying cycle, and you think you've got all your champions squared away. But when you go to engage with the executive, you're met with silence. Here you are thinking you've been ghosted only to find out they've recently departed the org. We never want this to happen to you. That's why we are so pumped about the Equilar integration with Salesloft Rhythm. By partnering with Equilar, you can get real-time signals on executive transitions appointments, promotions, and departures) right in your workflow. Never miss a beat. Check out the deets on this exciting integration: https://lnkd.in/eFmJYbXK

Let's face it: a lot of sales teams are running lean. With "leanness" comes the need to maximize output end-to-end. That's exactly what Staffmark set out to do when they chose to partner with us. Hear from Gabby Winfield, VP of Professional Services at Staffmark, on how their team was able to maximize their efficiency and output with Salesloft: https://lnkd.in/epcsGrYn

🔥 Hot take: Customer Success is the secret weapon to business growth. Here's why: > They aren't there to sell anything. They're there to drive adoption and be trusted advisors. > Through developing those trusted relationships, they're able to uncover additional areas of opportunity for their customers. > Then naturally, CS can pass that information onto Sales to properly nurture the opportunity. Pick up what we're puttin' down? More from Sam Loveland, Chief Customer Officer, and Sarah Norton on Unchurnable ep. 3: https://bit.ly/3zK2f4Z

For a seller at any stage of their career, selling into the c-suite can be intimidating. Our CRO Mark Niemiec joined Dan Sixsmith on the Sales Is King podcast and shared some sage advice as a c-suite leader on how to coach your sellers to sell into the c-suite. You can listen to the full episode on any of your favorite podcast platforms. 

We're glad it was you and not us. 😬 But honestly, these are the least of your worries. Your biggest problem is in your blindspot and it's killing your team's revenue: https://lnkd.in/ggy84jWF

“Sales is a measurement of how effective you are at doing your job — it’s not your job.” - Mark Niemiec, CRO at Salesloft If Sales feels really hard right now, it's time to focus on the basics. More on this new episode of RevTalks: https://lnkd.in/eNPSK2c3

Salesloft 🤝 Highspot These days, sellers are only getting an itty-bitty portion of a buyer's purchase time. We're talking 5%, folks. So it's critical to make every moment count. Enter: Revenue enablement. It's about giving sellers the right information, training, and tools to effectively engage with buyers without wasting time. With Salesloft Highspot, sellers can always share the right message with buyers in a seamless manner, without needing to switch between different apps. 🙌 Check out these best practices to level up your enablement approach: https://lnkd.in/gvDweD5W

No shame in our game. 👀 Tom Boston