SalesFuel, Inc.

Market Research

Westerville, OH 1,609 followers

Sell Smarter®

View all 23 employees

About us

SalesFuel® offers a SaaS-based portfolio of sales tools, training and intelligence providing thousands of sales and media sales teams nationwide with the power to SellSmarter®. Our portfolio of sales solutions includes AdMall®, providing tactical business intelligence for local marketing and media sales. AdMall is utilized by more than 15,000 media sales and marketing professionals. Other SalesFuel solutions include our SalesCred® PRO App, a new solution designed to help salespeople build sales credibility. SalesCred PRO aims to help users change negative perceptions by providing essential tools for sales professionals, entrepreneurs, solo practitioners, marketers and anyone working in a sensitive industry that requires a high need for trust. SalesCred also offers Immersive Master Classes and consulting. SalesFuel also offers TeamTrait™, a sales hiring, retention and team optimization solution. Named as one of the Top 5 Sales Enablement Vendors for 2022 by Selling Power Magazine, SalesFuel was founded by C. Lee Smith in Columbus, Ohio in 1989 with a simple objective: Sales are the revenue engine of your company; we provide the fuel. Smith was also named by Selling Power as a Leading Sales Consultant 2024.

Website: http://www.salesfuel.com
External link for SalesFuel, Inc.
Industry: Market Research
Company size: 11-50 employees
Headquarters: Westerville, OH
Type: Privately Held
Founded: 1989
Specialties: Business Intelligence, Sales Credibility, Pre-Hire Assessments, Sales Manager Enablement, Business Development Intelligence, Media Sales Intelligence, Marketing Research, Sales Hiring Tests, Digital Marketing Intelligence, Sales Enablement, Sales Management Consulting, Market Research, Sales Training, Branding, and Content Marketing

Locations

Primary

600 N. Cleveland Ave.

#260

Westerville, OH 43082, US

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Employees at SalesFuel, Inc.

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Updates

SalesFuel, Inc.

1,609 followers
5mo
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Follow C. Lee Smith, the Global Sales Credibility Authority, and subscribe to The #SalesCred Newsletter for more insights like this!

C. Lee Smith

SalesFuel CEO, Sales Credibility Authority, Certified Behavioral Analyst, International Bestselling Author and Keynote Speaker. I multiply revenue opportunities by elevating credibility with buyers. Ask me how.
5mo

Establishing a strong personal brand is crucial for many business professionals, especially with Gen Z decision-makers. But personal branding is about what you want people to think about you, while credibility is about what they actually think about you. Social media allows us to build our personal brand like never before, but some leaders often get caught up in seeking popularity over impact. This is the personal branding trap. #PersonalBranding #Credibility #Leadership #Authenticity #SalesCredibility #ExecutivePresence #Influence

Avoid Ego-Driven Personal Branding to Boost Your Professional Credibility

C. Lee Smith on LinkedIn

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SalesFuel, Inc.

1,609 followers
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It’s always a good time to improve how you use social media. One way to do that is to craft a better LinkedIn profile. https://lnkd.in/gEsd-VTw

Want A Better LinkedIn Profile? Try These 3 Tips

salesfuel.com

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SalesFuel, Inc.

1,609 followers
8h
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As Market Research Director for a leading network-affiliated television station, I tagged along with account executives on sales calls. This was an effective sales strategy, as the sellers would present me to their prospects as a useful resource. To win their ad dollars, I would share proprietary, local market research specific to the advertiser’s category of business. Without obligation, we would formally invite select clients to participate in questionnaire design for our annual survey. Strategically, this inserted us into their data gathering process and established trust and credibility. By design, I became an integral part of the advertiser’s marketing team. This innovative strategy assured that the station’s sellers were in-step with the advertiser’s buying process. Alignment With Your Customer is an Effective Sales Strategy B2B sales are complex. Consequently, the path of the seller and that of the buyer are rarely in alignment. As seller, your https://lnkd.in/gJTeUXHD

Effective Sales Strategy: How to Coordinate Buying and Selling Stages

salesfuel.com

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SalesFuel, Inc.

1,609 followers
9h
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Keeping the cost of direct marketing mail ads down is possible, even amid postage price increases. Actually, there are multiple methods your clients could use so they don’t have to cut back on these valuable ads. Here’s what they are. https://lnkd.in/grHapDZ4

How to Help Clients Control Direct Marketing Mail Costs

salesfuel.com

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SalesFuel, Inc.

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14h
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AdMall's Local Account Report Helps Close $22,500 Streaming Ad Sale https://lnkd.in/gwjMScyX

AdMall's Local Account Report Helps Close $22,500 Streaming Ad Sale

salesfuel.com

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SalesFuel, Inc.

1,609 followers
17h
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Did you know that 96% of consumers read reviews before choosing which business to make purchases from? The word of other consumers is gospel while what brands say about themselves doesn’t mean much in comparison. So, if your client wants to achieve true digital marketing success they need to inspire lots of positive reviews. https://lnkd.in/gX74x8Qr

Achieve Digital Marketing Success with Amazing Customer Reviews

salesfuel.com

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SalesFuel, Inc.

1,609 followers
1d
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CTV marketing is proving so effective that the majority of advertisers are planning on increasing its budget again. Is your client among them? If not, they probably should be. https://lnkd.in/gxa7n75S

Advertiser Focus on CTV Marketing to Jump this Year

salesfuel.com

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SalesFuel, Inc.

1,609 followers
1d
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Emily Heinichen, a marketing consultant from CBS Austin, had only been using AdMall for less than a year when she knew its vast arry of sales tools would help her. https://lnkd.in/gzwrWrBP

AdMall's Local Account Report Helps Close $22,500 Streaming Ad Sale

salesfuel.com

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SalesFuel, Inc.

1,609 followers
1d
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Sellers will always have to face tough conversations, whether it’s with a prospect or a colleague. Communication is important and these talks are necessary. https://lnkd.in/gFBckiFf

When It’s OK to Delay Tough Conversations in Sales

salesfuel.com

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SalesFuel, Inc.

1,609 followers
1d
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Don’t let your client dismiss your idea for an audio commercial. Written and visual ads have their place, but they’re usually not as influential as ads that are heard. Here’s what you need to know. https://lnkd.in/gwQeaAvY

How to Boost Revenue with an Audio Commercial

salesfuel.com

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SalesFuel, Inc.

Market Research

Westerville, OH 1,609 followers

Sell Smarter®

About us

Locations

Employees at SalesFuel, Inc.

C. Lee Smith

SalesFuel CEO, Sales Credibility Authority, Certified Behavioral Analyst, International Bestselling Author and Keynote Speaker. I multiply revenue…

Dave Blakeslee

Vice President of Sales Enablement at SalesFuel

Tim Londergan

Research Contributor to AdMall at SalesFuel

Paul Mascari

President

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