s2s Public Relations

Smart science can provide the clarity to see simple solutions, and this solution may save chemo patients' hair from falling out. This week we learned that Irish startup Luminate secured $15M to scale a hair-saving helmet for cancer patients. Its technology is smart yet straightforward: by applying pressure to the small capillaries feeding hair follicles, the helmet slows or stops harmful chemicals from chemotherapy from reaching the hair follicles, and helps to preserve a patient's hair. https://lnkd.in/gPaCp5E4.

Landing in a top-tier publication can feel like a pinnacle moment, but these opportunities often take months of planning, coordination and follow-ups (plus years of relationship building). Join us as explore the behind-the-scenes of major media wins, plus the strategic reasons why trade media belongs in your PR playbook, and the four point plan to make sure your messaging resonates (think benefits > features), in our latest issue of The Pitch:

Innovation (and really life in general) is often about the mindfulness to be open and prepared for the discovery what already exists but remains largely unknown. This Week We Learned ancient biodiversity which once was thought to be lost has been found in the Puget Sound. Read the story from KUOW Public Radio. https://lnkd.in/gZp2CjYm

At s2s Public Relations we support #pride in biotech from Seattle, to Vancouver and beyond. Last week, our very own Trevor Ainge took the train up to Vancouver to support the city's first-ever LGBTQ life sciences event. Back down stateside, and every week, he works to build a home for biotech's LGBTQ community here in Seattle with OUTbio Seattle.

I'm so thrilled to see #SeattleTechWeek return this year! Trevor Ainge and I had a fantastic time at the *packed* Life Sciences and Healthcare Happy Hour on Tuesday night. Not only was it wonderful to run into so many old friends and colleagues; the energy in the room was electric. Several of the founders and investors I met expressed optimism and excitement for where things are headed and how the future looks for their companies and the local ecosystem. I left feeling so encouraged, hopeful and grateful. I love this city and the amazing innovation and creativity pouring out of it.

From LinkedIn content to a cover story? Now more tech journalists are taking note of your LinkedIn content than ever before, according to a new State of the Media Report from Cision. This Week We Learned of a fresh embrace of LinkedIn by tech journalists who said LinkedIn now ranks ahead of all other social platforms they monitor. And 62% report they use social media to monitor for news, keywords and other media trends. That’s 8% higher than last year. It’s news you can use. Sign up for our s2s Public Relations newsletter, with a new issue out next week (more in comments), to read a behind-the-scenes look at how our team leveraged LinkedIn content to engage a journalist for a story just published in The Economist.

🔉 Features tell, benefits SELL. As startup founders and leaders, it’s natural to get excited and want to share the various features of your platform, technology or tool. But at the end of the day, your potential customers or partners are looking to solve problems. The quicker they can see how you are the solution for them, the more likely they are to work with you. ➡ Here’s an example of a features-focused message: “Our new diagnostic tool uses CRISPR technology and offers high-throughput screening.” This message conveys the idea that you apply cutting-edge technologies but is that what your customer is truly seeking? ➡ Conversely, here’s a benefits-focused message: “Get accurate diagnoses faster and improve patient outcomes with our advanced diagnostic tool." See the difference? The second directly speaks to what is most important to the potential customer and meets them where they’re at.  Once you hook them with a message that quickly resonates, there will be ample opportunities to get into how your technology works. This is where you can list your features. Apple has always done this well. When they came out with the first iPod, Apple did not say “Our portable music player has 5GB of storage.” Apple said “1,000 songs in your pocket.” Here are five tips to help you translate your features-based messaging to benefits-based messaging that resonates (and sells!): #PRtips #branding #messaging #communications #startups

We're thrilled to share the launch of the new website for the Sustainable Aviation Fuels (SAF) Center, headquartered at Paine Field Airport in Everett. It's been an honor to collaborate with Snohomish County, WA and the Aerospace Futures Alliance - AFA on the branding, content and development of this new site. This initiative is vital for creating sustainable aviation solutions, driving economic growth, and maintaining our region's aviation excellence. Explore the site to learn more about this exciting project: saf.snoco.org #Aviation #SustainableFlight #SAF #SustainableFuels

This week we learned: doctors are fighting the world’s largest killer with a *space hairdryer* The villain? Heart disease. Every year more than 18M succumb to cardiovascular complications, and there’s no cure in sight. But the world's first space hairdryer, a device that stimulates heart muscle growth with sound waves, is improving outcomes for a small group of patients recovering from cardiac arrest in Austria. The procedure takes just ten minutes, but for patients the results last a lifetime. Read more via BBC, link in comments.

This Week We Learned: Members of the media are on the move… to new social media platforms as audience behavior continues to evolve, including (wait for it…) Facebook. According to the new 2024 Cision State of the Media Report, 44% of media outlets plan to be more active on Instagram, 39% more active on LinkedIn and 34% more active on Facebook (Facebook didn’t make the top 5 platforms last year). This shift to find audience share and engagement addresses what more than 40% of journalists around the world say is the biggest industry challenge right now: “adapting to changing audience behaviors around media consumption.” As your brand considers activating social media platforms finding the right audience also includes finding the journalists who will cover you.