RTL AdAlliance

📺 Are you ready for RTL Deutschland's extraordinary 2024/25 lineup? The perfect spot for your brand to shine while the audience is glued to the screen and the tension is high! We have done the groundwork for you and selected our top 5 shows! Check them out!   🌴 "Ich bin ein Star - Showdown der Dschungel-Legenden": Get ready for the ultimate clash of the 'I am Celebrity...' legends this August! Beloved stars from past seasons return to the jungle for an epic battle to become the ultimate jungle legend.   🥊 "Der Clark Final Fight": Get ready for an adrenaline-pumping showdown between the former world boxing champion Regina Halmich and TV legend Stefan Raab! Raab is back and determined to win after facing defeat against Regina in their previous encounters.   🤼 "Drei Gegen Einen": Watch how three famous people team up to face off against a powerful foe. As they compete for victory, get ready for strategic gameplay, challenging puzzles, and fierce combat.   🏊♂️ "Splash – Das Promi Pool Quiz": Watch as celebrities test their knowledge and skills while making a splash in the pool. It's the perfect blend of entertainment and excitement!   💰 "25 Years of “Wer wird Millionär?”: For 25 years, Günther Jauch and his show have been captivating German audiences with ‘Who Wants to Be a Millionaire?'. Now get ready for a nostalgic journey and big TV moments!   Excited already? We thought so! Get in touch and let us take your advertising strategy to new heights with these unmissable shows! (Photo Credit: Clark final fight: Rolf Vennenbernd/picture-alliance/dpa, Splash: RTL/Spoton, Günther Jauch: RTL/Stefan Gregorowius)

🌟 Throwback to the incredible experience we had at MAD//Fest just a few weeks ago - UK’s ‘biggest, buzziest and boldest marketing festival, where 15,000 brands and agencies come together for 3 days.’ 😎 The RTL VIP Roof Terrace was humming with excitement as more than 900 attendees and speakers mingled to network.   📢 Just as in past years, a few of our exceptional team members took the stage representing RTL AdAlliance, and they did us proud 😉!    ✨ Carine Jean-Jean, our VP of Communications & Branding, inspired the audience with her experiences and leadership journey as a female industry professional. ✨ Sebastian Busse, our Director of Partnerships Development, shared valuable insights on finding the perfect harmony between linear and connected TV. ✨ Jean-Baptiste Moggio, our Senior Brand Director, delved into how TV can be sexy again to revive media’s virtuous circle. 💐 Huge shoutout to our incredible event rockstars, Alexia Monteiro Laffitte and Erell Kerangueven! You've truly worked your magic once again, transforming the RTL VIP Terrace into the place to be, right after the #RTLBeach in Cannes a few weeks ago. You are simply amazing! 🥳 Enjoy the mashup to relive the best moments 🚀! MAD//FEST #ThrowbackThursday #RTLAdAlliance #PartofRTL #Advertising

Our partner Yospace is bringing broadcast advertising into a new dynamic and personalized dimension - especially during huge sports events that are so popular on TV. Take a look at their Euro 2024 numbers, and what a success it has been! 🎉 ⚽ Paul Davies and Tim Sewell #ATV #Euro2024 #advertising #partner #CTV

🔊 “I feel like I've been in three different companies over these past 10 years”, says our Senior Brand Director Jean-Baptiste Moggio, or JB as most of us call him, in the latest episode of RTL stories – The podcast.   🚀 "RTL stories - The podcast" introduces colleagues from across the RTL Group. This month, Jean-Baptiste was featured, sharing the remarkable evolution of RTL AdAlliance and collaborating within RTL Group.   🦁 He also discusses cultural differences in European countries, the role of data in advertising, the RTL Beach during the Cannes Lions Festival, and the upcoming TV Keyfacts.   🎧 Ready to find out more about the journey of RTL AdAlliance? Here is the full episode: https://lnkd.in/gxhusJgB   #RTLstories #partofRTL

💡 Wondering about the performance of ads in news editorials? We're proud to collaborate with many renowned news brands supporting democracy like The Guardian, The BBC, Le Figaro, NZZ, STERN, ntv, and many more. 🔎 Hence, we took a closer look at the recent Ad Alliance study 'No hard feelings – News as emotional superfood' on ad and brand perception in news environment.     ⚡ News sites are used in an open-minded, attentive manner. Advertising is a natural part of this environment fulfilling various functions like #safety⚓, #expertise 🧠 and #relief 😌.   💪 The study showed that news sites are a reliable advertising environment, because no distinction is made between emotionally charged environments ("bad news") and generic, factual environments.   🌟 Placing ads in news environments actually has a positive effect on the majority of brand attributes. Remarkably, this effect held true regardless of whether the news was emotionally charged or fact-based, and across all different (test) brands - including #FMCG and #finance.      Contact us for more! #research #ntv #stern #news #advertisement

📺 Unlocking European media with great ads 📺 To compete globally, European TV and media have to collaborate across markets, innovate tech- and sales processes, and promote its strengths boldly. A free and independent European media industry is the backbone for information and entertainment “made in Europe, for Europe”: Engaging shows, fiction and documentaries, great sports, trusted news. All that is funded by amazing ads. In recent years European media houses have however found themselves in stiff global competition. Nevertheless, European media is as strong as ever. Especially European TV is an integral part of people’s lives: Europeans watch over 3 hours of TV per day and TV accounts for 51 percent of video usage across the continent — live and time-shifted. We at RTL AdAlliance seek to step up to bring European media together, simplify ad buying for global brands, and support great media made for Europe. Together, advertisers, agencies, sales houses and media create one virtuous circle of entertainment and information. Read more here: https://lnkd.in/eGuxM8qK #EuropeanMedia #Advertising #RTLAdAlliance

We are thrilled to announce that our SME Business Unit is partnering with FLYERALARM Digital to offer Addressable TV (ATV) advertising! 🎉📺 With this new service, SMEs can quickly and easily book and manage ATV campaigns using an intuitive self-service configurator. Addressable TV ads offer the perfect solution to stand out and place advertising messages where they are the most impactful — on TV. A particular advantage of ATV advertising is its attractive price-performance ratio, making TV advertising affordable for SMEs. Customers also benefit from the ability to precisely define their target audience. Depending on the broadcaster, different target groups can be addressed based on gender, age, geo data, and other characteristics. Please find out more: https://lnkd.in/d3An7ppZ #FLYERALARMDigital #RTLAdAlliance #ATVAdvertising #SME

🌴 Relive the Magic of Cannes Lions 2024 at RTL Beach! 🏖️ 🦁 Missed out on RTL Beach this year? Or were you there and are still craving more? Open the RTL Beach treasure chest on our website now! 🎁 Our final review with all the highlights and background info awaits you, packed with captivating photos, thrilling videos, and so much more: https://lnkd.in/eHJB-3i3 #CannesLions2024 #RTLBeach #stayforRTL #PartofRTL

You came for the festival. But you stayed for the RTL Beach. 🏖🦁💗 What an incredible week it has been on the RTL Beach at the Cannes Lions International Festival of Creativity, but you can see for yourselves! Even though we had an incredible programme with amazing speakers, some of our most cherished memories happened outside of that: the German AdAlliance supporting Die Mannschaft in full football gear, watching the Olympic flame walk down the Croisette, dancing the night away during our incredible RTL Beach Party, taking photos on the RTL cubes in the sand or trying on the sparkly Super Bowl Rings of Justin Reid. Moments we won’t forget. We are already looking forward to coming back next year. Thank you to everyone who joined us on the RTL Beach, and we can't wait to see you again next year to create even more unforgettable memories! ✨🎉 #RTLBeach #CannesLions #Grateful #Innovation #Creativity Carine Jean-Jean Stephane Coruble Dr. Oliver Vesper Kathrin Müller Arnaud Debia Isabelle F. Dirk von Borstel Michael Schleusner Romain R. Aladdin Serraoui LEMEUNIER DAVID Louise Ekland Océane Gauchet Jan Kappel Rosalie Guilloux Joline Langfritz Julia Crammond Gitta Stein Emmanuelle Lacaze Philip Hodgkinson Adam Stark Laura Hunter Philippe Paget DAGMARA SZULCE Ludivine Saint-Yves Lars-Eric Mann Marco Gijsen Frank Vogel Ton Rozestraten Maxime ANDRE Justin Lebbon Rhys Nölke Daniel Knapp Karine Jeandeau Victoria Kristiansson Alexia Monteiro Laffitte Erell Kerangueven Emilie Demarquay Isa Kurata

Join us at the MAD//Fest in London 🙌 From July 2 to 4, RTL AdAlliance will have a VIP rooftop at the MAD//Fest, and we are looking forward to welcoming you! 📢 We will take to the stage on three occasions: 1. July 2nd at 4:55pm - Digi-Stage Sebastian Busse, Director Partnerships Development will talk about balancing linear and connected TV. 2. July 3rd at 12.10pm - Female Leader Stage Our VP Communications & Branding Carine Jean-Jean will talk about her experience as a female leader. 3. July 3rd at 3.55pm - Hexagon Stage Jean-Baptiste Moggio, our Senior Brand Director talks about media's virtuous circle on the role we play as RTL AdAlliance Don't miss out and see you there! #RTLAdAlliance #PartofRTL #Advertising #MADFest #Speaking #media