RTL AdAlliance

🌟The Unique Power of Sports Marketing🌟 We had the pleasure of speaking with Lara Krug, Chief Marketing Officer Kansas City Chiefs ! 🎤 Lara emphasises the importance of the emotional connection with fans. Unlike traditional products, where consumers buy out of necessity, sports fans engage out of passion, loyalty, and a deep sense of identity. According to her, this unique relationship shapes sports marketing. Thank you, Lara, for your valuable insights! 🙌 It’s a great reminder of how emotional connections drive not only fan loyalty, but also the evolution of how we market in the sports world. #SportsMarketing #FanEngagement #BrandLoyalty #Innovation #MarketingStrategy

🚀Big News: Strategic Partnership Between M6 and Pluto TV! 🚀   🔥We are excited to share that M6 and Pluto TV have just announced a pioneering partnership, which includes an advertising agreement and content exchange that will significantly enrich both streaming platforms. 📺 M6 (with 26M registered users) will gain 12 channels from Pluto TV, bringing over 3,000 hours of exciting content. 📺 Pluto TV will offer 6 channels from M6, featuring 2,000 hours of premium content.   💡The collaboration represents a major milestone for both platforms, enhancing the streaming experience for users while setting the stage for future innovations in France’s digital TV landscape.    #StreamingPartnership #M6Plus #PlutoTV #ContentCollaboration #FASTChannels #DigitalTransformation #AVOD #Advertising M6 Publicité Pluto TV

🌟 Exciting News from the IAB Europe Virtual CTV Day! 🌟 Today, our very own Sebastian Busse, Director Partnership Development has the incredible opportunity to speak at the CTV Day, a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel Connected TV (CTV).   The event featured insightful discussions on: 🎯 The rise of programmatic advertising and its effect on audience targeting 📱 Data-driven solutions enhancing viewer experience 📊 Brands adapting strategies for engagement on connected platforms 🎥 Evolution of content creation for CTV consumption   As viewership continues to shift from traditional channels to streaming platforms, it's clear that CTV will redefine how brands connect with audiences in an increasingly personalized way. If you're not already incorporating CTV into your strategy, now is the time to start! 🚀 👉Find the link to the Webinar in the comments!   #CTV #DigitalMarketing #FutureOfMedia #ProgrammaticAdvertising #Streaming #Innovation

📈 Platforms as the key to strengthening digital media economies Meet our Deputy CEO and CDO Dr. Oliver Vesper at the Österreichische Medientage (Austrian Media Days) by HORIZONT Österreich in Vienna, Austria when he talks about the necessity of platforms and technological standards made in Europe for Europeans. The insightful panel “Everything platforms? How business models can be economically digitalised or rebuilt, and what role technology and content play in this process” will be joined by Bernhard Albrecht, Sandra Gruner, Harald Kräuter, Clemens Pig and Ute Stadlbauer and hosted by Silvia Grünberger. We are thrilled to hear their takes on this important topic! 🕓Time: 16:45 🗓️Date: 25.09.2024 📌Place: Erste Campus in Vienna, Austria

📺 Cracking the tough European cookie of video advertising success Emerce EDAY 2024: Learn more about the complexities of TV and video advertising opportunities in an informative keynote by Senior International Sales Manager for Benelux and Nordics Jurre Stek Stek and Senior Brand Director Jean-Baptiste Moggio. Join them on October 3, 2024, for their panel on ‘Cracking video advertising success in Europe: A paradox of choice’. With the rise of CTV, ad-supported streaming options and new VOD platforms, leveraging these marketing possibilities has never been as important. This keynote will show you how to navigate the growing landscape of video advertising in Europe, providing perspectives based on real examples and solutions to help you make the best decision when it comes to letting your brand stand out. We’re looking forward to seeing you there! 🗓️Time: 03.10.2024, 14:15 – 14:45 📌Place: Kromhouthal in Amsterdam, Stage 7 🌍Language: English

🌟 Empowering SMEs with Advertising Solutions! 🌟 Our SME Business Europe Team has taken up the mission of empowering small and medium-sized enterprises (SMEs) to showcase their brands on the big screen through addressable TV. 🤝 Whether its Local Branding Day, dmexco or NetCon, Fabian Burgey and his team are always on the move, actively participating in industry events. They seize these valuable opportunities to connect with both new and familiar faces, discussing the options we have in store for SMEs. 📞 Curious about how your brand can shine on the big screen? Don't hesitate to reach out to Fabian and his team to explore the exciting possibilities! #RTLAdAlliance #SMEBusiness #AddressableTV #TVAdvertising Katharina Blennemann, Marc-André Stahl, Alexander Gierke, Philipp Pfeffer, Eva Retter

🚀 One thing’s for sure: The DMEXCO - Digital Marketing Expo & Conference 24 – was an absolute blast, and the Future TV stage was the place to be!    We had the pleasure of hearing insightful talks from Frank Vogel and Ricarda Jebsen on #AdtechmadeinEurope – a groundbreaking initiative featuring an incredible tech partnership network between RTL Deutschland and ProSiebenSat.1 Media SE that's set to shake up the AdTech world. 🔥🌍    A day after Thomas Servatius of smartclip and Thomas Peruzzi of Virtual Minds explained in more detail the next steps of this collaboration.    Daniel Knapp, Chief Economist at IAB Europe, discussed the European online advertising market, noting that France and Germany remain "sleeping giants" in the realm of digital advertising.    DMEXCO 24 was the perfect space for networking, engaging in meaningful conversations, and being inspired by all the amazing talks and presentations.    While not as obvious as it once was, it still rings true: The big screen provides maximum ad effectiveness. Guaranteeing reach and attention, the combination of mass audiences addressed through linear TV and targeted #ATV ads on Smart TVs has huge potential.    DMEXCO 24 did not disappoint! It was fantastic connecting with so many long-time business partners, customers and friends.    A few impressions from the event 👇 #DMEXCO2024 #AdTech #FutureTV #Networking #AdtechmadeinEurope 

👉 𝗧𝗩 𝘃𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: 𝗪𝗵𝗶𝗰𝗵 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲? The Ad Alliance study ‘Unlocking the Walled Gardens’ compares the effectiveness of TV, digital, YouTube, Facebook, Instagram and TikTok. In this study, advertising contacts of TV and all digital channels were measured over a four-month period, investigating the food retail and shampoo industry. 𝟱 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝘆'𝘀 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲 𝗮𝘄𝗮𝘆𝘀: 💡 Social media provides only a small incremental reach in comparison to TV. 📌 The media and non-media touchpoints show strong differences in the frequency with which they reach consumers and the quality with which they are experienced. 🚀 While achieving an enormous reach, TV also delivers a strong quality of experience. Social media offers a good quality of experience but lacks the necessary reach. 🔎 The touchpoint effect mostly takes place in the middle funnel stages, with the preferred brand and in the relevant set. 👏 TV was found to be highly effective across all age groups. Social media scores significantly among younger consumers. Contact us for more! #MarketResearch #Insights #Advertising #TV Source: Ad Alliance, Annalect, RTL Data

NetCon 2024 Want to learn more about ATVs potential in the marketing world of multi-location companies?👀 🎤Tune in when our colleague Fabian Burgey Burgey discusses how ATV enables chain stores, banking branches and other multi-location institutions to reach a larger audience via strategic ad placements in his panel talk ‘Generating Leads through Data: Using Digital Customer Journey Management to Increase the Sales Success of Banks’. Organized by the VR-NetWorld GmbH, the online event NetCon 2024 ‘Leading to Leads’ discusses a variety of digital marketing possibilities for banks. 📆Date: 17 September 2024 🕑Time: 1:50 p.m. 💻Place: Online livestream Make sure to save the date! Find out more at: netcon.vr-networld.de #RTLAdAlliance #NetCon2024 #SME #LeadingToLeads #DigitalMarketing #ATV

🦾  Maximising ad revenues by allowing more possibilities under one ad server! Our adtech cousin smartclip has launched SSP orchestration on its ad server smartx. Broadcasters and publishers now benefit from an even larger supply of third-party SSPs and demand sources whilst maintaining full control. 🙌🏻 Congratulations on this great development. #smartclip #adtech #SSP #advertising