ROSWELL

🌟 Spotlight on Success: ROSWELL x TB12 🌟 Friends and partners, we're thrilled to share the story of how ROSWELL teamed up with the renowned TB12, to revolutionize their marketing program. Our mission was to inject new energy into their email and SMS strategies and optimize their search engine presence, all while eyeing the grand prize - explosive growth. Let's dive into this journey of transformation. 📝 The Brief: TB12 sought Roswell's expertise to give their marketing program a much-needed facelift. They started with a fresh approach to email and SMS marketing and capped it off with a finely tuned strategy for search engine optimization (SEO). 🔥 Outstanding Results: The hard work paid dividends. In just one year, TB12's metrics soared. Take a look at these staggering figures— a testament to the marketing muscle Roswell brought to the table: SMS Marketing Revenue: Grew by 144% Email Marketing Revenue: Increased by 293% Organic Traffic Projections: A 599% rise due to meticulous SEO efforts SMS Subscriber Growth: A whopping 899% Recharge Subscription Revenue: Up by 261% Returning Customer Rate: Gained a healthy 26% Average Order Value (AOV): Boosted by 16% Organic Traffic for Collection Pages: Projected to leap by an impressive 800% 🛒 From Strategy to Victory: This collaboration wasn't just about tweaking; it was a strategic, data-driven overhaul that placed TB12 on the digital podium. By focusing on customer retention and acquisition strategies, we pivoted TB12 towards sustainable and scalable growth. 🔗 Explore the full TB12 case study, and witness the Roswell effect first-hand: https://lnkd.in/e35wtgV6

Have you heard that Amped popup solutions was acquired by Mailchimp? As part of the acquisition, all brands using Amped will need to switch to Mailchimp as their ESP to continue using their popups. While this news might have ruffled some feathers, fear not—our partners at Digioh are already in motion, ready to guide and support you through this transition with seamless ease and not a dime out of your pocket for migrations. Let's break down what's happening and how we're swooping in to save the day" 🔎 Current Landscape: By September this year, you'll need to sign on the dotted line with Mailchimp or part ways with your popups. It seems like a push towards using Mailchimp's messaging tools over alternatives like Klaviyo, which is unlikely to sit well with most brands, especially those built around DTC strategies that value personalization and robust data. 🛠️Digioh's Lifeline: Until the end of August, Digioh is offering to migrate all your popups to Digioh absolutely FREE. And the cherry on top? Your bill won’t budge an inch from what you currently pay Amped. Why Digioh? Since 2018, they've been the wizards behind the curtain, amplifying customer acquisition by over 15% and conversions by a staggering 300% for leading lights of the DTC world. Think Dollar Shave Club and GoPro, among others. ROSWELL is here to help you make this transition as seamless as possible in partnership with Digioh. From design to integration, targeting to optimization, we’ve got it all covered. Click here to learn more: https://lnkd.in/eh7ayjMF

🪄 What a night it was! A huge thank you to everyone who joined us at the Magic of eCommerce Night! 🎉 Last night was nothing short of spellbinding, from Jason Suran's mind-bending mentalism (https://lnkd.in/e58i8Na4) to the insightful conversations and vibrant network of professionals that lit up the room. It was amazing to see so many faces, both familiar and new, come together to celebrate the wonders of e-commerce innovation and connection. We're profoundly grateful for the collaboration with our partners Shopify Plus, Attentive, and Digioh. Together, we turned the evening into a memorable moment of learning, networking, and, of course, magic! Here's to the magic we create when we come together. Stay tuned for more events and updates from Roswell NYC. #MagicOfEcommerce #RoswellNYC #EcommerceInnovation #ThankYou

Love magic? Join us for a magical NYC merchant-only night on July 8th, where illusion meets e-commerce brilliance! ROSWELL NYC is teaming up with Shopify Plus, Attentive, and Digioh to bring you the Magic of eCommerce Night - an exclusive gathering for brand leaders looking to dive into the future of digital commerce, all while being captivated by the mentalism of Jason Suran. 🎩 It's your chance to mingle with e-commerce elites over great food and drinks and get ahead with innovative insights. Plus, the first 20 to sign up get an Uber credit for a smooth ride and a special gift. 🚗🎁 Secure your spot here and prepare for an unforgettable evening of learning, connection, and a touch of magic. ✨ Click here to register: https://lnkd.in/epezeCcw If approved, you'll get confirmation within 48 hours. #MagicOfEcommerce #EcommerceNight #Innovation #Networking #NYCEvents

On Wednesday during the Shopify Editions conference this week, I'm sliding out to join my good friend and colleague Arthur Root, founder & CEO of Nostra AI for a fantastic conversation (live cast link here: https://hubs.ly/Q02C6rnQ0) addressing the ever evolving strategies on conversion rate optimization. We all know page speed is foundational for optimal conversion rates - both quantitative for SEO and qualitative for user experience. Nostra AI provides a best in class solution that delivers on both. Our discussion will also include other strategies that merchants need to implement, so that they crush the holiday season. But to the merchant community - you need to get moving now. BFCM will be here before you know it. Join us at 2pm EST on Wednesday June 26 - and click here to register: https://hubs.ly/Q02C6rnQ0 See you there my eCommerce fam. #ShopifyPlus #PageSpeedOptimization #ConversionRateOptimization

ROSWELL knocked it out of the park by creating this spookily awesome loyalty program, "The Graveyard," for www.fright-rags.com. And guess what?  🏆 It just won the Hall of Fame Award for Best Branded Program with LoyaltyLion! 🏆 Working with Fright Rags was a blast! Designing and launching "The Graveyard," a loyalty program that resonated with customers and delivered top-notch engagement, was all about creating a fun and rewarding experience for their horror movie-loving community. This award is a big win for our team and a big shoutout to the brilliant minds at Fright Rags, Ben Scrivens, and Joe Guy Allard for being fantastic partners. Teamwork made the dream work, and "The Graveyard" is proof of that. Cindy Kwan, Norman Chan, Sara Kinne, Emily Roberts, Ryan Ellul, James Roberts, Patty Kovash, Danny Voicu, Nihar Kulkarni. We owe a huge thank you to LoyaltyLion for recognizing our hard work and giving us this incredible honor! This win inspires us to keep pushing boundaries and creating more innovative solutions for our clients. Here's to creating even more impactful programs and experiences that drive customer loyalty and take brands to new heights! #CustomerLoyalty #LoyaltyProgram #AwardWinning #FrightRags #TheGraveyard #LoyaltyLion #HallOfFame #BrandedProgram #TeamWork 

Thank you Okendo for an amazing partner enablement day! The event featured thought-provoking sessions that covered different customer engagement strategies, best practices, and emerging technologies. Okendo brought together an impressive lineup of speakers and partners to discuss the trends shaping the customer engagement landscape. 📸 of Rachel Tyers & Richard E. giving us the low down Loyalty, Reviews and more! #OkendoPartnerDay #CustomerEngagement #AuthenticReviews #Technology #PartnerProgram #LearningExperience #IndustryLeadership #Collaboration #Innovation

Are you ready to level up your Shopify store's growth strategy? Discover expert tips on how to adapt and thrive in a cookie-less e-commerce environment. With the recent changes to online tracking and privacy policies, it's become increasingly challenging for eCommerce stores to track customer behavior and measure the effectiveness of their digital marketing campaigns. Check out this blog post (where we mention Littledata, Black Crow AI, and Elevar) on the insights on our website to find actionable insights and solutions to help Shopify store owners navigate the changes and drive growth in a post-cookie world. https://lnkd.in/eevBfrWS #ShopifyGrowth #EcommerceInnovation #PostCookieWorld

Today's the day! We're excited to share with you our expert advice, gathered from our email experts at AMB Interactive LLC, BMO Media, ebusiness pros, and ROSWELL on how to stay ahead of the June 1 Gmail and Yahoo changes for bulk senders. Check out our article here or on our website to make sure you're prepared for the upcoming changes, and that your #deliverability stays top notch!

On Friday, Orita will share our comprehensive guide on bulk sender inbox changes, but for now, here's a preview of what's to come from Maya Juchtman, Director of Marketing at ROSWELL! Be sure to stay tuned throughout the week for more tips and tricks on how to keep your email program performant come June 1. And, of course, check in with your friends here at Orita on how we can help you improve and maintain high #deliverability for your email program.