Rockerbox

🚀 We’re thrilled to announce the launch of the Rockerbox Clickstream Dataset! 🚀 Marketers today need access to more than just conversion data. To truly understand and optimize the full customer journey, marketers need visibility into every onsite action—from the first visit to final purchase and everything in between. Our new Clickstream Dataset unlocks complete, log-level visibility into user interactions on your site, whether they convert or not. 🎯 This powerful dataset: -Captures all user actions across the funnel, helping identify where users hesitate or drop off -Provides granular attribution by linking each session back to specific channels, campaigns, and creatives -Integrates seamlessly with Rockerbox’s MTA and Spend reports, making cost-per-visit and conversion insights accessible to everyone on your team With the Clickstream Dataset, you’ll have a single, structured view of onsite engagement, enabling smarter decisions across every touchpoint. Ready to optimize every step of your customer journey? Reach out to learn how Rockerbox Clickstream can help. #marketinganalytics #attribution #Rockerbox #Clickstream #productlaunch #customerjourney

🔍 Why you need to move beyond GA... These days, the customer journey spans channels, devices, and even offline interactions, marketers need more than click-based metrics to understand what’s truly driving results. That’s why Rockerbox stands apart. Unlike Google Analytics, which focuses primarily on Google-owned and UTM-tracked platforms, Rockerbox centralizes data from 200 online and offline sources—from Facebook and TikTok to call centers and CTV. Our unsampled, view- and click-based data ensures that every touchpoint in the journey is accounted for, offering insights that are deeper, more accurate, and fully customizable. Here’s how Rockerbox fills the gaps: 💡 True Multi-Touch Attribution: Understand the impact of each channel—whether it’s an ad view or a click—on the path to conversion. 📊 Unsampled Data: No sampling, ever. Rockerbox gives you a 100% accurate picture, regardless of dataset size. 🔗 Offline Attribution: Track direct mail, call centers, and in-store purchases alongside digital channels for a complete view of marketing impact. 🤖 Advanced Identity Resolution: From mobile to desktop and everything in between, Rockerbox connects cross-device interactions for a cohesive, privacy-compliant customer view. When every touchpoint counts, Rockerbox delivers the comprehensive insights marketers need to make informed, data-driven decisions. Say goodbye to last-click limitations and incomplete reports—say hello to Rockerbox. #MarketingMeasurement #MultiTouchAttribution #DataDriven #Rockerbox #GoogleAnalytics #ThoughtLeadership #MarketingTechnology #CustomerJourney

🌟 Join us at Beauty Connect for a deep dive into The Power of Social Listening: Using Data for Customer Understanding! 🌟 TODAY (October 29) at 4:50 PM PT, our very own Kelsey Kearns, Head of Customer Success, will be moderating a session that explores how brands can harness social listening data to better understand and engage their audiences. From capturing insights to driving strategy, this discussion will spotlight the role of data in shaping meaningful customer connections. If you're at Beauty Connect, don’t miss this chance to hear from industry experts and uncover new ways to leverage data for customer understanding. See you there! ✨ #BeautyConnectLA #SocialListening #DataDrivenMarketing #CustomerSuccess #Rockerbox

✨ Exciting week ahead at Beauty Connect in LA! ✨ Rockerbox is thrilled to join industry leaders at Beauty Connect, where we’ll be diving into the latest trends in beauty marketing and measurement. Our team will be on-site to connect with innovative brands and showcase how Rockerbox’s Unified Measurement platform empowers beauty marketers to truly understand the impact of their media investments—from top to bottom of the funnel. Kelsey Kearns is leading a roundtable chat on Social Listening tomorrow at 4:50p PT in the Main Stage area- be sure to register to join if you're at the event! Whether you're focused on optimizing performance, exploring data-driven strategies, or navigating the evolving measurement landscape, we’d love to connect. Stop by to chat with us, or reach out to set up a time! See you there, #BeautyConnectLA!

Struggling to measure the impact of your affiliate marketing efforts? William Burghes is on the Rockerbox blog breaking down the key challenges and offering actionable strategies to overcome them. Key learnings from Will: 🔍 Tracking inconsistencies across platforms make measurement tricky. 🔗 Attribution complexity grows in multi-channel environments. 📊 Align KPIs with attribution models for clearer performance insights. ✨ Leverage Multi-Touch Attribution (MTA) for better tracking. 🛠️ Ensure data consistency across all platforms. Ready to optimize your affiliate program? Check out the full post on the blog. #AffiliateMarketing #Attribution #MTA #MarketingMeasurement

🚀 The Challenge of Cross-Media Measurement: Navigating the Shift to Digital and Connected TV... As more brands shift their budgets toward digital and Connected TV (CTV), measuring campaign performance across platforms is becoming increasingly complex. The fragmentation in metrics between traditional TV, digital platforms, and CTV makes it challenging to capture the complete customer journey and truly understand the impact of every ad dollar. At Rockerbox, we’re seeing first-hand how these challenges are affecting marketers. For instance, our analysis of OTT (Over-The-Top) advertising shows that while increased OTT spend generates more revenue, it also leads to a decline in ROAS, signaling diminishing returns. Despite this, OTT and CTV can still provide positive ROI if marketers have the tools to measure performance accurately and make data-driven decisions. 📉 So, how can marketers overcome these cross-media challenges? The key lies in adopting unified measurement strategies. With solutions like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, brands can finally connect the dots across platforms, understand how each media channel contributes to long-term success, and optimize their budgets. 🌟 Here are some key takeaways: -CTV ad spend is expected to hit $27 billion by 2025, accounting for 18% of total digital ad spend. -72% of marketers see incremental lift when using CTV alongside other channels, proving that cross-media synergy delivers results. -Leveraging MMM, MTA, and Testing allows marketers to track real-time performance, identify when diminishing returns set in, and adjust spend dynamically. Now is the time to embrace cross-media measurement and ensure your investments are driving meaningful results across all channels. Dive deeper into this topic and explore our latest blog for more insights! Read the full blog here 👉 https://lnkd.in/g3rVMcGZ #MarketingMeasurement #CTV #CrossMedia #DigitalMarketing #OTT #Rockerbox #MMM #MTA #Attribution #IncrementalityTesting #MarketingOptimization

Curious about how to optimize your marketing strategy using both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)? Our latest session dives into these essential methodologies, exploring their strengths, how they complement each other, and how to leverage them for maximum ROI. Key takeaways include: 👉Integrating MMM & MTA for a holistic view 👉Data requirements & challenges 👉Practical case studies & future trends Watch the full webinar here: https://lnkd.in/gaH4fSjk #MarketingMeasurement #MMM #MTA #DataDrivenMarketing #Attribution

Webinar Recap: How Today’s Best Marketers are Navigating MTA, MMM, and Testing https://hubs.la/Q02VQnF50

Driving Creative Strategy with User Journey Mapping https://hubs.la/Q02VLDkj0

Advertising on TikTok? We hosted a webinar with the TikTok for Business and Bamboo and talked all things creative Measurement. Here's a peek into the conversation, and you can grab the entire session on our Youtube channel.