Rock Paper Reality

Exciting News from Rock Paper Reality at #GoogleIO 2024! We’re thrilled to announce a new AR project developed in partnership with Google AR & VR, @Google Arts & Culture, and #GoogleMaps. This first-of-its-kind launch features an #AR integration into Google Maps to bring the history, arts and culture of Paris to life in an entirely new way. We led the design and development of the immersive AR project that will allow users to interactively explore Parisian history later this summer. In addition, we produced a portfolio of marketing assets including this teaser video. Learn more about this exciting collaboration and our role in pushing the boundaries of AR technology with Google [Link in comments]. #ImmersiveTech #3DContent #DigitalInnovation

With AR revenue projected to surpass $50 billion in the next three years (source: Exploding Topics), now is the prime time for the #entertainment, #media and #movie industry to embrace #AR and tap into new dimensions of user engagement. 🚀 🌐 Market Trends: Gen Z and Millennials, who form a significant portion of the population and consumer market according to the GfK Consumer Life Global report, are driving change. 📲 Tech Adoption: These younger generations are 71% more likely to integrate AR into their daily lives compared to older generations (data from Snap Inc./Deloitte). They have a strong preference for compelling special effects, thrilling experiences, and exquisite storytelling. Embracing this technology will enable meeting the evolving expectations of a market increasingly influenced by Gen Z and Millennials’ preference for immersive and interactive media experiences. ✅ It's vital for the future of all entertainment industries to keep pace with AR developments. To learn more about AR in entertainment and media, check out the link in the comments below. ⬇️

We are thrilled to announce Marijana Vukmirica as the newest addition to our dynamic team at Rock Paper Reality. Marijana steps into the role of Content Manager, bringing a background in content writing and graphic design. 🌟 Having honed her skills in the digital agency sector, Marijana brings creative thinking and the ability to weave compelling stories across various media. Her expertise in creating visually stunning and engaging content is a perfect match for elevating the marketing of our innovative projects in #AR and #immersive tech. Welcome aboard, Marijana! We look forward to the fresh perspectives you will bring to our team. 🚀🎉

📢 How can brands meet the expectations of new audiences? We've dived deep into the latest trends, discovering that #AI AVATARS are hitting the mark. ✅ Here’s what we’ve found: - Digital native Gen Z customers are all about digital-first experiences that “pepper in a personal touch,” according to Forbes. - A whopping 77% of Gen Z want personalized brand interactions, suggests research from Broadridge. 📌 So, what’s the takeaway? Customers crave PERSONALIZATION and PERSONALITY. 👇 How do AI avatars deliver? AI avatars serve as dynamic digital brand ambassadors. They mimic human traits and emotions, creating the impression of interacting with a real person. This advanced technology allows them to intuitively understand and respond to consumers, providing a personalized experience. This personalized approach is key to captivating and maintaining the interest of today's tech-savvy consumers. Want to discover more about how AI avatars are making waves across various industries? Check out the link in the comments for our in-depth insight article! ⬇️ #branding #marketing #CustomerExperience

#AR is revolutionizing the #art shopping experience in #ecommerce. Enabling online art buyers to visualize artwork on their walls before purchasing offers clear benefits: improved buyer confidence, increased loyalty, reduced returns, and boosted sales. 🚀📈 This AR experience can be easily provided through an ecommerce website - no app required - thanks to WebAR. That is exactly what RPR developed for Saatchi Art with the 'View In My Room' WebAR feature, allowing users to view over 1.4 million works of art in their homes. And, this feature acts as a seamless extension of the existing Saatchi ecommerce website. 👇 The results: - Consumers who used this WebAR feature and purchased on SaatchiArt.com spent about 17% more on average than those who didn't use the feature. - Also, consumers who used this feature were 4X more likely to convert than those who did not use it. You can read more about our project for Saatchi Art at this link: https://lnkd.in/dPnpFERW Whether it's for art or any other retail sector, the integration of AR can lead to higher engagement and conversion rates. ✅ Learn more in the comprehensive article linked below about AR in art and attractions ⬇️

🏁 What happens when RPR teams up with Toyota to take on Paris? The result is an #AR driving game captivating global audiences with the innovative approach Toyota took to showcase their iconic cars, ahead of the Paris 2024 Olympic Games! 👉 Ready to beat the timer? Race in Toyota Tour de Paris here: https://lnkd.in/gD2cMSJB and enter for a chance to win the bZ4X! Here’s what we delivered: 🚗 Multi-level racing game: Navigate Paris in Toyota’s cars - RAV4, Tacoma TRD Pro, GR Supra. 🎟 Sweepstakes challenge: Ramping up the excitement with an all-electric Toyota bZ4X as the prize. 📱 #WebAR mobile experience built with 8th Wall: Accessible OOH (out-of-home) and on-site, no app needed. 🌐 360 immersive #marketing campaign and strategy: A comprehensive suite of print and digital assets. Discover more about this project in the link in the comments below. ⬇️ #3d #immersive #AugmentedReality

AR enables interactive sports marketing that allows brands to create engaging and participatory campaigns that appeal to new audiences and tech-savvy generations. This type of marketing goes beyond passive advertising. It incorporates elements that require viewers’ input in order to create a memorable and personalized experience. ⚾ 🏈 #AugmentedReality can turn advertisements into games, offering rewards such as discounts, free merchandise, or unique experiences. Fans can use AR to virtually try on merchandise like jerseys, hats, or accessories, which they can then directly purchase through integrated eCommerce platforms. And, data indicates a massive 94% conversion rate increase when online users are exposed to AR trials along their path to purchase. ✅ Check out the link in the comments below ⬇️ for a deeper dive into how AR is reshaping sports marketing and the sports industry. #sports #marketing

We won the Lego pitch challenge at #MadFestLondon! 🏆 The Rock Paper Reality team took home the trophy after impressing the LEGO Group with our innovative #AIavatars pitch for Lego sets. Our concept encourages girls to build who they want to be, interact with their favorite characters and role models, and see their creations come to life in new ways. By blending role models and role play, we showcased how #AI can enhance, not replace, the classic Lego experience. Huge thanks to Lego for this incredible opportunity and to our talented team for knocking it out of the park. Here’s to inspiring the next generation of builders! MAD//FEST #Lego #MadFest #Innovation #DigitalMarketing #ImmersiveTech #WomenInTech

✨ We provided very detailed insights about #AR in the cosmetics and beauty industry, covering the benefits, implications, and examples of successful AR applications by brands, along with some key stats and future predictions. ✅ ➡️ Swipe through the slides for a quick overview of the main points. To read the full story, follow the link in the comments. ⬇️ #BeautyIndustry #cosmetics #AugmentedReality

Did you know that AR can enable travel and tourism businesses to enter new markets and expand their offerings in unique ways, setting them apart from competitors? Here are some innovative opportunities for building new revenue streams using AR: 🌐 ENHANCED VIRTUAL TOURS: Users can explore destinations virtually, navigate attractions, and even interact with virtual elements in real time. This technology opens up revenue-generating opportunities through augmented tours, ticket sales, and local business partnerships. 🛍️ VIRTUAL SHOPPING EXPERIENCE: Travel companies can partner with local retailers to offer exclusive discounts and promotions to AR shoppers. This creates a win-win situation for both travelers and businesses. 🎮 GAMIFICATION: Integrating game-like features into AR apps can help travel and tourism companies generate additional revenue by offering premium experiences, extra features, or in-game purchases and upgrades. 📲 AUGMENTED ADVERTISING: With AR-enabled devices, marketers can create interactive and engaging advertisements that blend seamlessly with real-world environments. These campaigns are highly engaging and can have a significant impact, potentially leading to higher conversion rates and sales. To discover more, check out the link in the comments below. ⬇️ #AR #ARtravel #hospitality #tourism #travel