Ritual reposted this
“…if a brand says that a product was “clinically proven” or “clinically tested,” that does not necessarily mean that it underwent a clinical study; it only means that the product was given to consumers to try.” In the past decade, especially in the years since the pandemic began, phrases like “clinically proven” or “clinically tested” have appeared on more and more packaging on shelves and brand pages everywhere - but the unfortunate truth is that for many of these brands, this is nothing more than a marketing ploy. It always surprises people when I tell them there is no agreed upon definition when it comes to the term clinically studied. At Ritual, we believe in transparency and evidence. That's why we’ve committed to gold-standard, human clinical trials across all our products— because when it comes to your health, trust is non-negotiable. It’s not a marketing tactic for us - it’s what the brand was built on. I started Ritual when I was four months pregnant and I couldn’t find a prental that was transparent and honest about what I was putting in my body - I wanted to know what I was giving to my baby, so I started a company I could trust. To us, a gold-standard clinical trial is a completely randomized, double-blind, placebo controlled human clinical study. Ritual self funds these from our own pockets and is committed to having them on all of our products by 2030 - a goal that is not (but should be) a requirement in the industry. Ritual is built on transparency, and that transparency is the foundation for the trust our consumers have in our brand. It’s our ‘secret-sauce’ — but, we’re not stingy with it. In fact, we don’t want a secret sauce at all! We want every brand to copy us! Every brand should be as transparent about what they are putting on shelves. These gold-standard trials should be standard in the industry - and we’re working with congress to make it so. At Ritual, we don’t want to be an outlier, we want to set the standard. Thank you to Julia Waldow for featuring me in her Modern Retail article. Read it here: https://lnkd.in/gbxYsiGg #clinicalstudies #Health #Marketing #clinicaltrial #supplements #transparency #sciencebacked