RightSpend

RightSpend

Advertising Services

New York, NY 934 followers

A data driven marketing procurement platform for global brands

About us

RightSpend is a leading global online data-driven marketing procurement platform for brand and marketing consultancy. RightSpend helps marketing and procurement professionals in brands gain clarity and greater control over their marketing spend and manage their agency relationships more effectively – all in real time and in one centralized space. We believe brands – and agencies – are championing more trust, fairness and transparency within their relationships and the industry. RightSpend is designed to support brands in facilitating straight up conversations about time, money and processes with their agencies, so they can make better informed decisions. As a consultancy business, we also have a team of people with wide expertise across marketing procurement, marketing and advertising, finance and technology, if you require further training or marketing consultancy advice.

Website
http://www.RightSpend.com
Industry
Advertising Services
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2001
Specialties
Marketing Consultancy, Marketing Procurement, Agency Contracts, Data Driven Procurement, Agency Relationships, Marketing Budget Savings, Marketing Data and Insights, Marketing Benchmarks, and Marketing Efficiencies

Locations

Employees at RightSpend

Updates

  • View organization page for RightSpend, graphic

    934 followers

    Agency reviews form a key component to successful Marketing Procurement strategies. They are your opportunity to ensure you're getting the most out of your partnerships. Setting clear metrics from the outset is crucial. And, sharing these metrics with both internal stakeholders and your agencies, aligns everyone in terms of expectations. Using data to assess performance creates a level playing field for fair evaluations, putting you on the path to long-term agency relationships that deliver. There is no better time to reflect on how your agencies have met expectations and how you can support them for even better results. Don't miss out on this key opportunity to optimize your 2025 marketing spend. #marketingprocurement #agencyreviews #2025marketingplans

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  • View organization page for RightSpend, graphic

    934 followers

    We're excited to be speaking at Marketing Procurement iQ's Marketing Procurement and Financial Management summits in New York, Chicago and Toronto over the next week! Today, we're in New York to kick things off. We'll be talking about the important role that technology plays in the future of Marketing Procurement, and how you can ensure you don't get left behind. Exploring the concept if knowledge is power, and data is king then what is role of technology? We're looking forward to hearing your opinions! MXPIQ Marketing Procurement & Financial Management Summits New York (15 Oct) Chicago (17 Oct) and Toronto (22 Oct) #marketingprocurement #procurementevents #mxpiqevents #dataisking #knowledgeispower

  • View organization page for RightSpend, graphic

    934 followers

    When it comes to agency reviews, Marketing & Marketing Procurement are the dream team. Each bring their own essential strategic skills to the evaluation process. Marketing Procurement delivers immense value through their understanding of budget optimisation and strategic purchasing requirements. Often the lynchpin to ensuring all parties are on the same page when it comes to cost and expectations. Marketing brings their in-depth understanding of the brand, strategic engagement and market growth. Collaboration ensures agency reviews have full visibility into: ✅ Budgets ✅ Metrics ✅ Timelines ✅ Expectations ✅ Deliverables Marketing & Procurement can transform the agency review process through collaboration. #marketingprocurement #agencyrelationships #agencyreview #RFP

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  • View organization page for RightSpend, graphic

    934 followers

    The marketing supply chain is complex. Brands are often juggling hundreds of agencies and suppliers to deliver their marketing objectives. Technology helps drive transparency and efficiency, as we discussed with CIPS - The Chartered Institute of Procurement & Supply and ITN Business. With Marketing one of the biggest areas of spend for a business, it's vital to create resilience in your marketing supply chain. 🎥 Watch the full video to find out more: https://hubs.la/Q02M0G6n0 #supplychains #marketingprocurement #resilientsupplychains

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  • View organization page for RightSpend, graphic

    934 followers

    We're delighted to be part of these summits again. We know so many Marketing Procurement professionals across the world have found these sessions a useful way to keep up to date on many key topics, as well as a more intimate way to get to know some of their peers. Our session will explore the roles of knowledge, data and technology in Marketing Procurement today. With limited availability, request your free place today: https://lnkd.in/eShGRYbf #marketingprocurement #procurementevents #mxpiqsummits

    View organization page for Marketing Procurement iQ, graphic

    2,211 followers

    Marketing Procurement iQ is delighted to be hosting three more dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers. ➡ Over 200 delegates worldwide have joined previous Marketing Procurement and Financial Management Summits, which have been held in Chicago, New York, San Francisco, Edinburgh, Amsterdam, Zurich, London, Singapore and Sydney. ➡ The summits return to New York (15 Oct) Chicago (17 Oct) and for the first time in Toronto (22 Oct) ➡ To allow delegates to get the most valuable exchange of ideas and insights from the summits, the events are only open to advertisers and will be conducted under Chatham House rules for complete confidentiality. ➡ To see the full agenda of content and speakers, or to request a free place use the link below. https://lnkd.in/eShGRYbf Stephen Broderick Fiona Foy Mike Laraway Iain Seers George Roumanis Claire Randall Holland Hanes Chris Williams, CM Judy Davey Keri Bruce Brenda Surminski Reed Smith LLP Arima RightSpend Claire Randall Consulting Media Marketing Compliance Maria Overthrow Geoff Hall

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  • View organization page for RightSpend, graphic

    934 followers

    Data-driven decision making will transform your business. Smart insights help Marketing and Marketing Procurement teams refine their budgets consistently. Using intelligent data, allows you to assess how well your marketing spend has performed and make adjustments to make it work even harder. We're in the last quarter of the year, but that doesn’t mean you can't optimise your marketing spend even more. Using data to make informed decisions: ➕ maximises your budget. ➕ identifies areas of savings, reinvestment or redeployment of your budget ➕ adapts your pricing structure, budget allocations and agency cost models ➕ reveals if your marketing budget is being spent as expected ➕ highlights a measurable return on investment It's never to late to initiate a smarter way to delivering value and ensure your marketing spend keeps working hard, right up until the end of the year. #marketingprocurement #marketingbudgets2025 #marketingbudgetreview

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  • View organization page for RightSpend, graphic

    934 followers

    Marketing spend is expected to deliver significant results. It’s an investment into your brand that can deliver an advanced return, if expertly managed. As we head into last quarter of the year, it’s a good time to review your marketing spend. With visibility and insight you can understand every detail of your spend so you can: ☑️ make informed decisions ☑️ streamline costs for full efficiencies ☑️ enhance your agency relationships ☑️ unlock MORE potential and marketing activity Discover the value of your marketing spend with robust data so that you can plan effectively for 2025 with insights driven by reliable data and proven metrics. #marketingprocurement #marketingprocurementdata #marketingspendROI #marketingspendreview

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  • View organization page for RightSpend, graphic

    934 followers

    Did you know... data-driven businesses are 3 x more likely to see improved decision-making? Data gives you confidence in your decisions. You're making informed choices, based on facts not assumptions or emotions. When it comes to your marketing procurement, data unlocks: 🔑 informed marketing plans 🔑 impactful marketing budgets 🔑 refined strategies that move your brand forward 🔑 effective negotiations 🔑 streamlined procurement processes 🔑 more value 🔑 advanced return on investment Embrace data in every area of your marketing and procurement. #marketingprocurement #datadriven #datathatdelivers

  • View organization page for RightSpend, graphic

    934 followers

    ⚡⚡ Marketing Procurement - It's More Than Money ⚡⚡ When your marketing budget is in the millions (or even billions), the pressure is always on. But true success isn't measured in dollars alone. It's those electrifying moments when: ⚡ your team defies the odds ⚡delivers game-changing results ⚡and proves their unparalleled value. The collective triumph of hard-won efficiencies, groundbreaking achievements, and audacious goals conquered. In those instances, success transcends mere metrics. It's a shared victory that ignites passion and unity within your team. An unbridled force that propels you forward, eager for more. We empower Marketing Procurement teams across the globe, equipping them with the tools and insights to maximise their potential for success. When your team tastes victory, nothing else matters. Ready to unlock your team's true potential? Let's talk... https://hubs.la/Q02yv9c00 #marketingprocurement #rightspend #rightdata #successfuldecisionmaking

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Funding

RightSpend 1 total round

Last Round

Private equity

US$ 22.4M

Investors

LDC
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