100%

100%

Retail

San Diego, CA 16,109 followers

Inspiring a new generation of athletes and asking the original tag line, “How much effort do you give?"

About us

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?" Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer. 100%. The Spirit Of Racing.

Website
http://www.100percent.com
Industry
Retail
Company size
51-200 employees
Headquarters
San Diego, CA
Type
Privately Held
Founded
2012
Specialties
Goggles, Helmet, Gloves, Eyewear, Sportswear, and Sunglasses

Locations

Employees at 100%

Updates

  • View organization page for 100%, graphic

    16,109 followers

    SAN DIEGO--(BUSINESS WIRE)--Today, 100Percent, an award-winning outdoor performance brand based in San Diego, officially announced the permanent adoption of a four-day workweek as a new benefit for all employees. The change reduces the workweek to 32 hours, Monday to Thursday, while ensuring that employees continue to receive full compensation and benefits, as if they were working a traditional 40-hour week. During a successful five-month trial, the leadership team reported positive outcomes including high productivity, communication, collaboration, and focus at work. Inaddition, because of the policy, 100Percent employees have reported increased physical and mental health, more job satisfaction, and better work-life balance.These positive outcomes mirror the global findings from the non-profit 4Day WeekGlobal, which studied the impact of the 4-day work week across six continents and thousands of employees. Read more: https://lnkd.in/erTD3HBD

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  • View organization page for 100%, graphic

    16,109 followers

    The 2025 Goggle Collection: Unparalleled Vision For The Modern Racer. Led by the championship-proven Armega, boasting innovative HiPER lens technology, to the brand-new ARmatic with its quick-release lens changing system, and the tried and true craftsmanship and value of the Accuri2, you can count on optimal performance every time you hit the track. Now available in new designs for 2025. Find your favorite now!

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  • View organization page for 100%, graphic

    16,109 followers

    Introducing ARmatic - the latest evolution in the lineage of 100% motocross goggles. Born from the legacy of the championship-proven ARMEGA, ARmatic breaks new ground in MX goggle innovation. Building upon the success of ARMEGA's 3-D molded lens technology, ARmatic ensures the most accurate vision in motocross. Engineered with a revolutionary quick-release lens-changing system seamlessly integrated into the frame, ARmatic delivers exceptional performance and prioritizes user convenience. The result is a motocross goggle that redefines comfort and visual clarity. At every stage of design and development, consumer value took center stage in the creation of ARmatic. The commitment to value without compromising performance has resulted in a high-performance MX goggle that stands out at an affordable price. Get ready to experience motocross in a new light with ARmatic—the perfect blend of precision, comfort, and affordability.

  • View organization page for 100%, graphic

    16,109 followers

    Count em 🌈🌈🌈🌈🌈 2024 XCC World Champions 🥇 Evie Richards Womens Elite XCC 🥇 Victor Koretzky Men’s Elite XCC 🥇 Rj Amos U23 Men’s XCC 🥇 Isabella Holmgren Women’s Junior XCC 🥇 Albert Withen Philipsen Men’s Junior XCC

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  • View organization page for 100%, graphic

    16,109 followers

    Meet Korbin The pinnacle of Sport Performance eyewear innovation. At the heart of Korbin's distinctive design is our groundbreaking 3DPlane Molded Lens technology. This revolutionary advancement not only enhances its aesthetic appeal but also sets new benchmarks in optical clarity. Designed to provide an expansive field of view, Korbin transcends traditional eyewear boundaries, offering athletes an unrivaled experience. This fusion of innovative lens technology with futuristic design principles elevates Korbin to unparalleled heights in eyewear excellence.

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  • View organization page for 100%, graphic

    16,109 followers

    KISS THE PAST HELLO Meet Korbin X, where cutting-edge innovation meets the timeless spirit of cycling. Drawing inspiration from the rich history of the sport, Korbin X redefines performance eyewear with its groundbreaking 3D Plane Molded Lens technology. This revolutionary feature not only elevates visual clarity but also pays homage to the cycling legends of the past. Engineered to deliver a wide field of view, Korbin X pushes the limits of traditional eyewear, offering athletes an experience like no other. By combining advanced lens technology with a design that honors cycling’s legacy, Korbin X stands as a new standard in eyewear excellence. #Ride100Percent #Korbin #Glasses #Vision #Eyewear #KissThePastHello  #SeeMoreofWhatMatters

  • View organization page for 100%, graphic

    16,109 followers

    100% Presents The Bastille Collection Named after the historic fortress stormed during the French Revolution, Bastille embodies the spirit of rebellion and freedom. Several of 100%’s most accomplished athletes from around the globe displayed this spirit on the biggest stage in the world at the 2024 Summer Games in Paris, France. The Bastille Collection features a rich pearlescent frame color, highlighted with chrome iridescent logos and finished with our new Blue Mirror Photochromic lens, providing our world-class athletes superior vision under any conditions. Commemorative chrome iridescent packaging completes the collection.

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