Revenue Marketers

Knowing what companies visit your website will help you retarget them with email, ads, and more! Do you know the tools that do this? Consider: - Leadfeeder - well-known in the space, suggests relevant contacts - Albacross - European company with AB testing - Clearbit - provides lots of context about the identified companies - Factors.ai - newer player, offers AI insights - Snitcher - cost-effective, great for SMBs There are more options out there! Be sure to research whats best for your needs. #abm #firstpartydata #accountbasedmarketing

Looking for help with your demand gen or could use some guidance or coaching? Check out Kelly Paszamant and what she offers. We revenue marketers need to constantly learn from each other! 🤝 #demandgeneration #marketingconsulting

Marketing Brew has recently reported Gartner's data on marketing budgets in Europe and the US and it turns out they are down in 2023 to 7.7% of a company revenue from 9.1% the year before. Optimizing spend is key! #marketingbudget #demandgen #marketingops

***Demand gen lead needed!*** Connect with Beth Katzman about this role. #jobopportunity #marketing #demandgenjob

Here are the average salaries for marketers in the US according to Salary.com. How do you compare? The actual amounts depend heavily on the industry, location and size of a company. Of course, there are also bonuses and equity not mentioned here. Marketing salaries in the US are generally higher than in the UK and Europe. This discrepancy can be attributed to several factors, including the higher cost of living in major US cities, differences in taxation, and the varying levels of public services and benefits. For instance, marketing managers in the US have an average salary of $120,109 per year, while their counterparts in the UK typically earn significantly less, reflecting the general trend of higher salaries in the US across various marketing roles. Digital marketing managers in the US earn about $109,586 annually, compared to lower figures for similar positions in the UK and Europe according to Econsultancy. #marketingsalaries #marketingcareers

Looks familiar? And these are the PG-safe mentions :-) #Segmentation can suck given that 30% of online submissions are spammy according to reports from the HubSpot community. There are some useful ways to help mitigate this issue: - use reCAPTCHA - implement field validation rules - apply firewalls - use tools like Clearout - try rate limiting Also, be sure to make your forms as simple as possible - avoid getting your audience frustrated by how much data they need to share to get a (likely boring!) piece of content.

A fascinating study by Acceleration Community of Companies (ACC) and reported by Demand Gen Report shows that 90% of Gen Z buyers are dissatisfied with the vendor they are interacting with. The sales process is mostly to blame🤦♂️ #demandgen #genz #b2b #marketing

Is a 13% conversion rate from an #MQL to #SQL what you see at your organization? This is the number that several sources including HubSpot report as an average benchmark to consider. #roi #demandgeneration #marketingfunnel

Great summary by Ethan Decker of a Nielsen study into #CTR. The data shows little to no correlation between CTR and key marketing metrics. Just because you get to content, it doesn't mean you will find it useful. #marketingmetrics #roi

Have you tried all of these useful lead generation tools? useArtemis LeadIQ Jasper.AI Kartra CoPilot AI Customers.ai Outreach Seamless.AI ZoomInfo Surfer #leadgen #demandgen