RevenueHero

If you're in sales & marketing, you know your targets are about to increase. And you also know you can't just throw money at the problem and expect to increase your pipeline. ⚙️ Here are 7 levers we've seen marketers & ops folks pull to grow their pipeline: Four (obvious) levers to pull to increase your pipeline: 1. Figure out your acceptable cost/MQL: Knowing what is an acceptable cost/MQL will help you cut programs that are inefficient. To do this, multiply your MQL to Closed Won % with your ACV. 2. Quality > Quantity: Now that you know what your acceptable cost/MQL is, it's time to cut experiments that aren't satisfying your acceptable cost/MQL. If you haven't done this in a while, you'll be surprised at how much you're wasting. 3. Revisit your lists: Your lists are your best friend (until they aren't). Make sure you're not wasting ad dollars on existing customers or leads who are already about to close. If you're in a land-and-expand game, fine-tune those lists for real expansion opportunities. 4. Optimize for real outcomes: Forget vanity metrics. It's time to optimise for real metrics that you know impact the bottom line. If your ad account manager is pushing you to turn on that LinkedIn Audience Network or do broad match, push back. --- 👀 Three (not-so-obvious) levers to pull to increase your pipeline: 1. Stop pipeline bloat: If your prospects aren't progressing, it's probably not them, it's your messaging. Time to bring in your PMM and tweak the copy to fit today's market pains. 2. Shorten the sales cycle: When your leads are ready to buy, don't make them wait. Instant qualification & scheduling = faster sales cycles. Take a page from Omnisend's playbook — they saw 76% of qualified prospects book meetings. 3. Double down on what works: Once you trim the fat, double down on your most effective campaigns by increasing CTRs. If you can't pour money at a campaign, squeeze every bit of efficiency out of the ones that are driving real conversions. If you know your targets are about to go up, what's your play? The key is to get smarter, not speedier. But don't forget — sometimes the best opportunities are already sitting in your pipeline, waiting for you to clear the path. And hey, if you need a little help turning more of those high intent prospects into booked meetings and cut your sales cycles — you know where to find us.

Amanda Poetker from Verifiable dropped a truth bomb that's too good not to share: "You're going to kill an ABM motion by measuring it by MQL generations." 🔥 At RevenueHero, we know the power of Demand Gen when it's done right. For Amanda, over 70% of the leads that turn into opportunities are influenced by their demand gen efforts. The secret? It's all about nurturing those leads enough till they're showing intent to talk to sales. Once the handoff happens, the BDR team has an easier job closing the deal because they're working with warmed-up, intent drive opportunities. 🚀 The takeaway? Don't get stuck chasing MQL numbers. Instead, focus on building a seamless flow that turns accounts into high intent leads for your BDRs, especially if you're running an ABM activation play. If you're running an ABM campaign, you should catch the full episode: https://lnkd.in/gx5sdrUE

THIS WILL BE FUN ! Vraiment heureux de représenter RevenueHero et retrouver mes amis de GetAccept & Aircall pour échanger sur LES sujet du moment : 1️⃣ Comprendre le nouveau profil des acheteurs B2B : Adaptez vos stratégies aux attentes spécifiques de la nouvelle génération de consommateurs. 2️⃣ Engagement des prospects dans le processus de vente : Découvrez comment les entreprises qui réussissent à engager pleinement leurs prospects génèrent 23% de revenus supplémentaires. 3️⃣ Stratégies pour maintenir l'intérêt et booster les conversions : Analyse de contenu, identification des décisionnaires clés, gestion du timing – apprenez à maîtriser chaque aspect. Rejoignez-nous le 15 octobre 🧡💚💜!!!!!! Lien d'inscription en commentaire 👇

THIS WILL BE FUN ! Vraiment heureux de représenter RevenueHero et retrouver mes amis de GetAccept & Aircall pour échanger sur LES sujet du moment : 1️⃣ Comprendre le nouveau profil des acheteurs B2B : Adaptez vos stratégies aux attentes spécifiques de la nouvelle génération de consommateurs. 2️⃣ Engagement des prospects dans le processus de vente : Découvrez comment les entreprises qui réussissent à engager pleinement leurs prospects génèrent 23% de revenus supplémentaires. 3️⃣ Stratégies pour maintenir l'intérêt et booster les conversions : Analyse de contenu, identification des décisionnaires clés, gestion du timing – apprenez à maîtriser chaque aspect. Rejoignez-nous le 15 octobre 🧡💚💜!!!!!! Lien d'inscription en commentaire 👇

Not so fast 😏

EXTRA! EXTRA! READ ALL ABOUT IT! We're excited to sponsor MarketingOps.com's MOps-Apalooza event. The Ops community played a major role in shaping our product and we're excited for our first MOps-Apalooza experience 🎉 Come say hi. We'd love to meet you 😃

About a year ago, we couldn't bring them onboard although they really liked our solution simply because there wasn't enough time for change management and their team was stretched for bandwidth. They ended up renewing with the existing provider for another year. Fast forward one year, RevenueHero is 10x better as a product, and it was a no-brainer decision for them to switch. This time we just made sure they had enough time to evaluate and make the switch from a competitor. This is a pattern we've been observing. A lot of folks who checked out RevenueHero the last time around, but couldn't make the transition mostly because they didn't have enough time and ended up renewing with their existing provider are all moving over to us in the following renewal cycle without a lot of contemplation. Our sales cycle is definitely not that long. Mostly measured in weeks, sometimes in months. But I guess an 'opportunity cycle' (if that's even a proper term) could be years. As long as you keep building in the right direction, constantly pass customer feedback to engineering and make sure it's getting incorporated into the product roadmap, soon enough you realise you're not playing catch up with anyone anymore. Rather, you become the obvious choice in a lot of circumstances. PS - I had a bit FOMO this time around, because I didn't get to work on the account after moving over to Partnerships, but when you have an amazing team that's onboarding new customers every single day, I shouldn't complain!

Ever feel like you're playing detective with your prospects? Like, "Wait… has this person been on my website before? How many times have they seen my ads?" It's getting trickier to track that kind of thing these days. Meg Gowell hit the nail on the head: “Your content and ads should help people at ANY stage of the funnel.” Think about it — top-of-funnel content might still be valuable to someone on the verge of buying. Webinars you designed for lead generation? They could be gold for a prospect already in the sales cycle. And here’s where things get interesting. Your funnel isn’t a strict progression; it’s more like a choose-your-own-adventure story. People don’t always move in a straight line — they bounce around, change direction, and jump from step 1 to step 5 like it’s nothing. Your content? It needs to keep up with that. Be flexible, be everywhere. The question to ask yourself is: Are you ready for a buyer who's zig-zagging their way to the finish line? Catch the full session only on The Pipeline: https://lnkd.in/gwS5mDUF

It's time for The RevenueHero Showcase 🤓 Join Charanyan & Abijit for a no-strings attached product tour of RevenueHero. Mark your calendars for 25th September, 2024 @ 1:00 PM EST. We're spilling the beans on how top GTM teams are turning their websites into machines that feed their sales team with qualified meetings. 🎯 Save your spot - https://lnkd.in/gVAZ3CNU

🙃 Day 2 at #Inbound24 is complete! We kicked off the day by heading to Cambridge, MA, to catch up with my friend & #SalesTech pioneer, Matthew Bellows, the Founder of Yesware. Then, we returned to the convention center to mingle & drop into some great sessions. My favorite sessions included 👇🏾 💡 Build Trust in Sales—Give Your Buyers a Dopamine Hit! by Carole Mahoney 💡 Good vs. Great vs. Best-In-Class Go-To-Market Strategy by Tamara Grominsky & Rebecca Shaddix (You guessed it!) I ran into new old friends (YET again!), made some new ones, & made some content! ⭐️ Anne Gherini | SIERRA Ventures ⭐️ Nick Zeckets | Air Traffic Control ⭐️ Jass Binning | Opensense ⭐️ Ryan O'Hara | Pitchfire ⭐️ Ding Zheng | EventShark 🦈 - Check out his rap in this video below 👇🏾🔥 ⭐️ The RevenueHero Founders ⭐️ Jonathan Kazarian | Accelevents ⭐️ The Wistia Crew (AWESOME company culture!) ⭐️ HubSpot Ventures Wrapped up the day attending an awesome party called The ABM For All Movement Is Taking Off hosted by Air Traffic Control, RevenueHero, Pitchfire, Sendoso, Instrumental Group, OneScreen.ai, Rep.ai, FactorAI, & others. 🗓 Looking forward to day 3! Check out 👉🏾 How To Use Inbound Selling To Increase Revenue with Mark Roberge & Donald C Kelly at 10am at the "Content & Creators Stage": https://lnkd.in/e8D6DfFm Full agenda 👉🏾 https://lnkd.in/ejRtmFxu #SaaS #B2B #Marketing #ProductMarketing #Sales