Restaurantology

𝗕𝗟𝗢𝗚: Selling to restaurants is not easy, and is not for the faint of heart. 🤔 This industry has a penchant for sniffing out inauthenticity fast, and is “zero-tolerance” when it comes to pesky spam emails. 🗑🗑🗑 💡💡💡 Here are 3 tips for crafting emails that cold-pitch SaaS to restaurants (and beyond). Read the full blog here: https://lnkd.in/d2PxTBcY #emailmarketing #digitalmarketing #entrepreneurship #restaurantology #gtm #b2b #sales #restaurantindustry

𝗕𝗟𝗢𝗚: There are only 2 GTM strategies for restaurant tech companies 🤔 Given the dynamics of the restaurant industry and how SaaS is purchased and adopted, "can they mandate?" will ultimately shape how your business builds out the systems and teams that grow company revenue. Here's what that looks like: 🔽 Software is mandated, top-down approach starting with ENT deals, lean(er) sales org (think Olo) 🔼 Software cannot be mandated, bottoms-up approach starting with IND/SMB deals, massive sales org (think Toast) So which one are you? Read the full blog here: https://lnkd.in/dbaDuUZ9 #restaurantology #gtm #b2b #sales #restaurantindustry

Validating restaurant industry datasets for accuracy is not fun 👎 Manipulating or transforming a bunch of "raw data downloads" in Excel is, to us, equally not fun. Market intelligence should speed up your GTM, not bog down your SalesOps team. For companies prioritizing modern, integrated data acquisition, there's a significant advantage in having validated, segmented data where you need it, when you need it. 👉 Read more about how to proactively assign and target multi-unit concepts based on recent growth here: https://lnkd.in/dAPA66VT #dataplatform #gtm #b2b #sales #marketintelligence #restaurantindustry #dataquality

𝗛𝗼𝘄 𝘁𝗼 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝗡𝗶𝗰𝗵𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗼𝗳 𝗘𝗮𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 Gone are the days when consumers had to choose when and where to eat in isolation of where they wanted to play. 🕺🥙 🥗 Having a food and beverage component of a business is table stakes in today’s market. Some may say “restaurant adjacent”, but the term “eatertainment” has taken off and created a new category in foodservice that will only continue to grow. 👉 Read our thoughts on the eatertainment space here: https://lnkd.in/gVfKf-RB #eatertainment #restaurantindustry #b2b #sales #marketintelligence #restaurantology

Too many restaurant tech CRMs have bad market data 😨 How do we know this? Because downloading lists for repeat manual imports has been the “go-to” for fighting data decay for decades. Trying to align your CRM to the market you serve without a modern, automated data acquisition strategy can cost your business time and money. Join us as we discuss this (and more) in episode #3 of @Restaurantology's MarketMinded podcast! 🎧 Listen here: https://lnkd.in/ewxAyYaF #restaurantindustry #restaurantology #data #crm #podcast

If you're a restaurant tech company planning territories, remember this: everything starts with account coverage. 🎯 GTM plans should be literal blueprints executed by individuals and teams. But when the industry you serve is constantly changing, making sure your Accounts are in and updated can be a real challenge. 👉 Learn how to do this at-scale in your CRM: https://lnkd.in/dQEPrAdP #restaurantology #gtm #b2b #sales #restaurantindustry #crm

If you knew a 10-unit restaurant concept used to have 30 units would you sell to them differently? 🤷♂️ 🤷♀️ We think you should. Understanding where a brand is in its lifecycle—be it unit growth or decline—can help you prioritize the right deals at the right time. Read more about how to align sales teams and processes to restaurant contraction here: https://lnkd.in/dSdBxza4 #restaurantology #gtm #b2b #sales #restaurantindustry #marketgrowth #markettrend #brandlifecycle #unitgrowth #unitdecline

Is a "more mature" CRM considered a competitive advantage? 👇 Think of it this way: if you sell to restaurants and prioritize data acquisition more than the competition, you could: → understand the market better → strengthen product-market fit → prioritize the right deals, faster more Integrated market intelligence, especially in a industry as volatile as restaurants, is a strategic imperative. Learn more about the "5 Levels of CRM Maturity" here: https://lnkd.in/dkZ9PUga #restaurantology #dataplatform #marketintelligence #b2b #sales #restaurantindustry #crm

❓ Question: How do you assign a multi-unit restaurant concept to a sales territory if it doesn't have a HQ? 🤔 Answer: Most companies who sell to restaurants use what we at Restaurantology call "inferred trading area" to help quickly assign long(er)-tail opportunities to a rep. Want to learn how to do this at-scale for thousands and thousands of 2-5 unit prospects? 👉 Learn how here: https://lnkd.in/dQEPrAdP #restaurantology #gtm #b2b #sales #restaurantindustry

The backbone of informed decisions is reliable data. Thus, acquiring reliable data should be seen as a strategic imperative to support big initiatives like: 🎯 ongoing market segmentation 🏃♂️ faster speed-to-market 🔍 long-tail ABM more Need a proven restaurant industry market intelligence partner to help accelerate your company's growth? We'd love to hear from you: https://lnkd.in/ezbtV4-y #restaurantology #gtm #b2b #sales #restaurantology #restaurantindustry