Replo

According to Statista, the ecommerce apparel space is slated to go through a 14.2% CAGR from 2017 to 2025. Plus, the sectors of beauty, health, and personal and household care are predicted to experience a CAGR of over 14% between 2017-2027 👆 With such drastic signs of growth, it's more important than ever for apparel and skincare brands to make the most of their conversion funnels. One of the best ways you can engage with potential and current customers? By keeping them in the loop with consistent and well-designed email marketing campaigns ✉️ The benefits of email marketing include: - High ROI for driving sales - High CTR for driving traffic to websites - Strengthens brand relevance for your target audience We did an email flow deep dive on leading DTC fashion and skincare brands, breaking down each step of their email flow, from welcome message to landing page, so you can learn how they get it right ⭐ To read through the full analysis, check out https://bit.ly/4c2l0y2

We partnered with Nibble to put together the ultimate guide to run a successful UGC and social media campaign for your ecomm brand ✨ Here's what we cover: 🤝 Affiliate management, advertising, and content creation on TikTok Shop, so you can start creating quick, bite-sized branded content for your store in no time ✌️A swipe file of Instagram ad to landing page breakdowns for leading DTC brands, with insights and actionable checklists that you can apply to your conversion funnels To access the complete guide, visit https://lnkd.in/gru6WuFz

According to Shopify, the average ecommerce conversion rate is around 2.5% to 3%. If you're not quite there yet, or you're aiming to boost your topline over the long term, here's how— By customizing your product pages via a landing page builder 🏗️ With product page customization, you can: 🧰 Strengthen your brand presence 🧑🤝🧑 Better target your ICP 🚃 Maintain consistency for your brand narrative across all touch points This means following our top 10 best practices AND tailoring your product pages to match the ad, landing page, and homepage design of your conversion funnel. We looked at how top DTC brands customize their product pages for their funnels, and we're excited to share our insights and analyses with you. To access our complete email flow breakdown of leading ecomm brands and best practices guide, check out the full blog in the comments below 👇

Email is a channel that is often overlooked in marketing. Yet, it is one of the highest converting channels that generate the greatest ROI—yielding about $45 for ecommerce stores on every $1 spent 💰 On top of that, revenue from email marketing has been forecast to grow to nearly $18 billion by 2027, with marketers reporting that 27% of their website traffic comes from email marketing campaigns. With so much opportunity on the table, it’s only right that ecommerce stores take the time to optimize their email marketing strategy. We looked at the email flows of 100 leading ecomm brands and analyzed every step in the sequence, from welcome message to landing page. The result? A comprehensive write-up of the top email marketing best practices every brand should know, plus a complete guide analyzing email sequences from world famous DTC brands. Level-up your email marketing flows with the full blog and email flow guide at https://bit.ly/3Y5DwT2

Growing traffic and conversions for your site requires customizing your acquisition funnels from first click on ad to pressing "buy" in cart 🛒 We looked at the ad to product page funnels for hundreds of top brands, and compiled all our analyses of each touchpoint into a single guide. Plus, we've written up the top 10 tactics that we've taken away from these leading DTC brand examples—so you can learn how to leverage product page customization to grow your business, too. Get the full scoop AND access our 500 brand tactics, checklists, and examples at https://bit.ly/4cIfDFy

Our ecomm tip of this week: Develop a strategic product expansion plan to expand your product line and scale your ecommerce business from $1M to $10M 🚀 Why? Bringing in new product lines allows you to attract new customer segments while encouraging your current customers to purchase more. In other words, product expansion can strength your business AND help increase AOV per existing customer. You can start by analyzing your current product offerings, target customers, and market trends to figure out which new product lines best complement your existing catalog. For a step-by-step reference, click through the carousel slides below to see how. More tips and guides on all things ecomm growth and CRO at https://bit.ly/4cV7PQo

Email might seem like an unassuming channel in comparison to social media, but it is in fact a very powerful tool for ecommerce brands. When done right, it can lead to astounding boosts in clicks and conversion rates, and help re-activate customers who've abandoned their carts or who've lapsed in making repeat purchases. Best of all, your email flows can be tailored at every touchpoint to deliver personalized content to each customer segment. This means more reader engagement and clicks in the long run 🤩 Want to optimize your email flows? We looked at over 300 email flows from leading DTC brands, breaking them down into 500 tips across 200 email templates and examples, and compiled our insights into a single guide. To access the full guide, check out https://lnkd.in/gDiSAA2X Read more about how, why, and what you can do in terms of email marketing best practices in the full blog in the comments below!

Here's a common mistake we see many Replo users making— Creating stand-alone nested containers inside parent containers, or in other words, creating "only child" containers. While it might seem intuitive to use containers to group related elements, it's what most often causes "only child" containers appear. Instead, we can apply spacing and styling tools such as gap, padding, and margin onto the parent container to cut down on levels of nesting. This means reduced page weight, less complexity, and enhanced page speeds! Best of all, it means you no longer have to edit multiple containers just to make a simple design change. To reference our full guide on page building best practices, check out https://bit.ly/3znnwRZ ✨

One of the best things about working with our customers is when we get to watch them use Replo to grow at astounding rates 📈 Really Good Boxed Wine (RGBW), like it's namesake, is a wine company that specializes in selling great wine in boxes. Feeling limited by the high costs of hiring a third-party developer and designer to build and maintain the custom Shopify theme for his site, owner Jake Whitman turned to Replo for a more flexible solution. As a two-person team, Jake needed an easy, no-code method for customizing his storefront. With Replo, Jake now saves $30-40K each year, and has regained control over the design of his site 💫 On top of that, Really Good Boxed Wine saw a 20% increase in subscription revenue for their “Really Good Boxed Wine Club” within just 7 days, as compared to all of the company’s subscription revenue in their first year of business. If this isn't an example of hyper-growth with the help of Replo, we don't know what is. Beyond customizing their site and leveraging our extensive subscription integrations, RGBW has used Replo to— ✅ Create custom headers and footers 🏠 Transform their homepages 🎁 Create tailored product pages 💥 Create unique fonts and content pages Read more in the link below to learn all about the details of how we helped Really Good Boxed Wine supercharge their ecomm growth.

Part of scaling your ecomm business from $1M to $10M is really understanding your ICP. The best way to do this? By talking directly to them. Too often, businesses rely on third-party stats and trends, without tapping into the most valuable resource at hand—their customers! Hosting regular customer interviews is the number one way for learning about your audience. Click through the slide below to learn how— Follow us to learn more about weekly actionable ecomm tips you can take to scale your online store from $1 to $10M