Reforge

AI has moved beyond being just a buzzword; early adopters are already leveraging it to boost the efficiency of their growth systems. Embrace the AI evolution to create a high-performing growth system with AI-powered workflows by learning from Chang Chen, adviser and former GTM leader at Otter.ai, Bardeen, and Microsoft. We'll cover: 🖼️ A framework for 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗜 💼 𝗥𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: from content creation and SEO to influencer campaigns and churn reduction 💡𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 with human oversight for optimal results 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/gt7C44WT

Join Jamie A. Lee (Advisor at Stripes, previously Maven, Nike, Vital Proteins, Walmart) to learn actionable strategies you can still implement, drawing from 15 years of eCommerce experience and Black Friday Cyber Monday success at Fortune 100 companies (Nike, Walmart, Sony, EA) and emerging brands (Everlane, Vital Proteins). 

Join Keith Jones from OpenAI and Everett Berry from Clay as they explore the role of AI in revenue operations. Keith and Everett will be cover examples from B2B SaaS and subscription-based products.

In this session, Diana Stepner (Cofounder at Product Gold) will dive deep into advanced applications of product sense. We'll explore how to refine and evolve your product sense in complex, rapidly changing environments such as we are facing today with AI and LLMs. Learn strategies to leverage your intuition more effectively, navigate ambiguous market signals, and make high-impact decisions that drive product success. This talk will challenge you to push the boundaries of your product sense and apply it in novel ways to stay ahead in today's competitive landscape. You will: 🔎 Master techniques to keep your product sense sharp and relevant in fast-evolving markets and technologies 💡 Learn how to apply product sense in regulated industries or when direct customer access is limited ⚡ Discover methods to blend customer empathy, market trends, and emerging tech for product sense breakthroughs 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eQBq9nKj

Join Kira Klaas, brand strategy expert, current VP, Corporate Marketing at Later, and former leader at Brex, Notion, and Gusto, as she unpacks the dos and don'ts of AI branding in tech. In this talk, Kira will share insights from her recent analysis of AI marketing trends and offer actionable strategies for effectively positioning AI products and features. What you'll learn: 🤔 𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗲𝗻 (𝗮𝗻𝗱 𝘄𝗵𝗲𝗻 𝗻𝗼𝘁) 𝘁𝗼 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗔𝗜 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, with real-world examples from leading tech companies 🔥 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗲𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗶𝗻𝗴 𝘂𝘁𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 over buzzwords, focusing on how AI complements and enhances human capabilities 📚 𝗖𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗻𝗱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗔𝗜 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀, with actionable takeaways for your own marketing efforts This event is ideal for marketing leaders, product managers, and founders looking to refine their AI branding strategy and stand out in an increasingly saturated market. Attendees will gain practical insights to apply to their own products and marketing initiatives. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/grikDSYA

Join Dorian Kendal (Former CMO at Netlify) for a powerful session on Defining or Refining Your GTM Strategy, featuring Netlify’s growth journey as a case study. In this session, Dorian will: 🏃♂️Walk you through a flexible 6-step GTM framework, whether you're building your first strategy or reworking an existing one, covering everything from market assessment to crafting a message that drives impact. ⬆️ Highlight how Netlify expanded into the Enterprise space, demonstrating how they applied each step to make the move up-market 🎯 Share real-world examples of the challenges and successes of leading a company through a market shift, with actionable insights on aligning your organization around a new direction. This session is ideal for businesses ready to establish or fine-tune their go-to-market strategy and tap into new market opportunities. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eEXU4j_E

Learn from prompt engineering expert and author of O'Reilly's 'Prompt Engineering for Generative AI' Mike Taylor as he runs through a checklist to optimize your prompts and get better, more reliable results from AI models like OpenAI's ChatGPT. He'll cover: 💯 Prompt engineering techniques that will always work 📘 Step-by-step guidance on optimizing a prompt together 💪 The strengths and weaknesses of different AI models This event is for any business leader seeking to improve their prompt engineering skills. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eKp3mAhZ

In this event, Ethan Smith (CEO at Graphite) will discuss how to drive sustainable revenue growth for B2B companies via SEO. By the end of the event you’ll be equipped with a framework you can use right away, regardless of your level of SEO expertise, to map out your journey to reliable acquisition growth via premium SEO content that meets your customer exactly where they are in their journey. Learn about: 💼 The B2B Customer Journey for SEO ➕ The SEO Optimizations that Matter  📈 Optimizing Conversion for B2B This event is geared towards Marketing and Growth leaders. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/estv7irr

Storytelling is not just a tool to use during those "big pitch" moments. Storytelling is something we do in every meeting, presentation, and planning session throughout the product development lifecycle. In tomorrow's event, Tara Wellington (Senior Director of Product at BILL) will cover how to use storytelling at every stage of the PDLC to ensure you and your team deliver the highest impact. We will cover: 📚 The purpose of storytelling at each stage of the PDLC 🌐 How your audiences change at each stage of the PDLC 💥 How to adapt your story to drive the most impact at each stage of the PDLC 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/e4wZtr5x

OKRs can feel like a ticking time bomb every quarter, but trust Michael Sippey (former CPO at Medium) — there’s a way to ride the process in style. In this session you’ll get a taste of the Mastering Product Management course, and help you turn OKRs from a necessary evil into a strategic tool for you and your team. We’ll cover: 🏆 When should your company be using OKRs, and when is the only winning move not to play? 💣 How you can avoid the doomsday device of OKR overload, and keep your teams on focused and on target. 🔭 How to trust the OKR process, and stop being afraid of the end of the quarter 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eJw4EiMu