RedRover Sales & Marketing Strategy

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Deciding where to invest your marketing dollars should be driven by a clear understanding of which marketing touchpoints have driven customer conversions in the past. While it is relatively straightforward to measure the overall impact of your marketing efforts, it can be challenging to identify which marketing channel is responsible for driving customer actions. Lori Turner-Wilson's new blog explains why adopting attribution modeling is essential for middle-market CEOs and marketing leaders and necessary to answer critical questions such as: - Which marketing channel had the most impact on their final decision? - How do different touchpoints contribute to revenue generation? - How can marketing budgets be better optimized? With a clear view of what drives actual conversions, you can fine-tune your strategies to maximize ROI and reduce waste. Check out the blog and start leveraging attribution modeling for your benefit: https://lnkd.in/ehzxxtKS

Calculating MROI is vital when assessing whether your investments are yielding profitable returns. It helps you cut through the noise to answer the key question: Are you earning more than you're spending on marketing? Our latest blog explores how to measure your return on marketing spend to enable strategic decisions and also highlights two amazing free resources to help you get started: - Our MROI Calculator for an accurate understanding of your real return on marketing investment: https://lnkd.in/e5zPaFUZ - Industry-specific MROI Targets Guide to provide you with MROI targets based on companies in your industry: https://lnkd.in/eJz2EasK These resources will provide you with the necessary clarity to gain the insights needed to create a high-performance marketing strategy with predictable outcomes. If you haven’t read the blog yet, you can check it out now: https://lnkd.in/euF-6F8F

The clarity that comes from truly understanding the projected returns on your marketing spend is invaluable for making strategic steps with confidence. On the surface, calculating marketing ROI might seem straightforward, but it is necessary to look more holistically. In Lori Turner-Wilson’s new blog, she delves into how you should approach MROI calculations, covering key points such as: - The importance of ensuring every expense contributing to your campaign is accounted for to prevent artificially inflated MROI figures. - Why using gross profit in place of revenue offers a more accurate measure of your marketing effectiveness. - How benchmarking your results to industry standards can refine your analysis and drive better outcomes. Check out Lori's blog and discover how having the right insights is invaluable for you as a CEO and marketing leader. https://lnkd.in/euF-6F8F

Your customers' needs are always changing, and that's why consistently gathering customer insights is crucial for developing a marketing strategy that drives business success. While you might believe that you know your customers, a majority of the CEOs we recently surveyed do not feel their marketing teams leverage the necessary insights to run high-performing campaigns. In Lori Turner-Wilson's latest blog, she explores ten essential insights every CEO and senior marketing leader should know about their customers for a guaranteed marketing strategy. Start taking action, elevate your marketing strategy with the right insights, and deliver the marketing results you desire. 📖 Read our blog to learn how! https://lnkd.in/eY4XxUjA #KnowThyCustomer #CustomerInsights #CustomerResearch

There's a new puppy on the team... Welcome, Edison the Cocker Spaniel! We can't wait to watch you grow!

Understanding your customers goes beyond basic demographics. To truly connect and retain them, you need to dive deep into their psychographics—attitudes, motivations, and emotional drivers. In our latest blog, Lori Turner-Wilson delves into how to uncover: - The emotional triggers driving your customers' decisions - The real reasons why customers choose competitors - Effective strategies to address prospect barriers and boost customer loyalty Unlocking these valuable insights can enhance your marketing strategies and build stronger customer relationships. 📖 Read the full blog - https://lnkd.in/eY4XxUjA #KnowThyCustomer #CustomerInsights #CustomerResearch

🏆📕BIG NEWS!!!📕🏆 Our visionary CEO and Founder, Lori Turner-Wilson, has done it again!! She is a #1 International Bestselling author with her new, groundbreaking book, The B2B Marketing Revolution™: A Battle Plan for Guaranteed Outcomes. Packed with invaluable insights from a study of over 400 executives and built on decades of Lori’s firsthand experience, this book is a must-read for every middle-market B2B CEO and marketing leader who is looking to generate guaranteed marketing results. Get your copy today, and join the revolution! 📚 https://a.co/d/408ausJ. Congratulations, Lori!! "The B2B Marketing Revolution™ distills complex marketing challenges into a clear, actionable framework for success. An essential read for leaders seeking strong, predictable marketing outcomes." - Gino Wickman, Author of Traction & Shine and the Creator of EOS® . . . . #InternationalBestseller #B2BMarketingRevolution #MarketingStrategy #LoriTurnerWilson #MarketingSuccess #MROI #GuaranteedResults #B2BMarketing #JoinTheRevolution #RedRoverCompany

Exciting News Alert! 🎉 Join Lori Turner-Wilson on Tuesday, June 18 at 6:00 pm for the long awaited release of her new book "The B2B Marketing Revolution: A Battle Plan For Guaranteed Outcomes". We will be at Novel Memphis, 387 Perkins Ext, Memphis, TN, United States, Tennessee 38117 for the launch of the book. We are looking forward to seeing you there!