Shari Aaron and Shayna Beckwith share their latest insights on AI market research and the essential role humans play in ensuring the insights are actionable. Learn about their approach to designing more accurate research for strong results. From generating product names to understanding global consumer habits, see how we're bridging the gap between technology and human expertise. #AIMarketResearch #DataScience #MarketResearch #AI #HumanInsights #MarketingInnovation https://lnkd.in/gJwdvYS7
Radius
Market Research
New York, NY 38,746 followers
Guiding your brand on its growth journey.
About us
Companies rely on us for strategic business-building guidance to optimize brand offerings, identify clear innovations, and develop compelling customer propositions. This is our single-minded focus: taking brands to higher levels of success. Radius Global Market Research excels at addressing complex issues in development, marketing and communications for Fortune 500s, multinational companies and other industry leaders. We are a global team of smart marketers and savvy research professionals with diverse experience across dozens of industries. We are committed to bringing cutting-edge, custom research solutions to every engagement so that you can maximize your brand growth. Our intellectual capital is truly global, as Radius research engagements stretch from Asia, across Africa and Europe, to the Americas.
- Website
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https://radiusinsights.com/
External link for Radius
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1960
- Specialties
- Market Research, Market Strategy, Brand Equity, Product Innovation, Price Optimization, Competitive Assessment, Customer Satisfaction, and Shopper Insights
Locations
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Primary
120 Fifth Avenue
New York, NY 10011, US
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The News Building
3 London Bridge St
London, UK SE19SG, GB
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Beijing, China, CN
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Prime Tower, 33rd Floor, Office 22
Dubai, UAE N/A, AE
Employees at Radius
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Michael Patterson
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Shari Aaron
EVP, Growth & Innovation at Radius, Strategic Advisor, Transformation & Insights Leader working with the world’s top brands to meet the challenges of…
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Mike Schuil
Automotive, Clean Energy, Financial Services - Insights | AI | Analytics | CX
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Curtis Frazier
Updates
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When is the right time to launch a Customer Experience research study, and how should you frame it to ensure you're getting the most useful insights? Brad Weiss-Holmes shares how our CX toolkit can help you navigate options and identify the insights work that will help you understand what customers want. Take a look! #CXResearch #CustomerExperienceResearch #CustomerInsights #VOChttps://lnkd.in/gqUPpK3n
How Customer Experience Insights Drive Engagement and Brand Loyalty - Radius Global
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As the auto market evolves, auto brands need to ramp up communications to understand how the customer experience is changing. These 5 CX insight strategies outlined by Jon Weeks can help you stay close to customers to know what they want. #AutoCX #CXInisghts #EVMarket #AutomotiveCX #CustomerExperience https://lnkd.in/gYQa9_MY
CX Insights Help Auto Brands Maintain a Long-Term Relationship with Customers - Radius Global 5 Key Auto Industry Customer Experience Research Strategies
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Gain a clearer view of the competitive financial services landscape with insights from Jamie Myers, Executive Director at Radius. In this post, Jamie provides four strategies clients have used in the past to gain insights on customers and market landscape issues. Contact us to discuss how our research strategies can support your business goals. #FinancialServices #MarketInsights #BusinessStrategy https://lnkd.in/gBxMQSKx
The Financial Services Competitive Landscape
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Case study: Glenn Staada shares how insights helped a financial services firm make strategic CX enhancements. The firm achieved an increase in customer satisfaction and revenue growth through data-driven strategies by optimizing their CX program for tangible business outcomes. #CustomerExperience #CX #CustomerSatisfaction #BusinessGrowth #MarketResearch #Strategy #FinancialServices #RevenueGrowth #DataDriven https://lnkd.in/d4SRwi6t
How Customer Experience Improvements Increased Customer Satisfaction and Revenues - Radius Global
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Does your CX program need to go “Glocal”? Maintain your global brand, but dig into what local markets and customers need and find that “Glocal” sweet spot that builds loyalty wherever your brand is. Jon Weeks and Giuseppe Tonolini provide case examples and talk about the role customer input and VOC insights play in helping brands implement changes across different markets. See how effective CX research can drive engagement and loyalty. #CustomerExperience #CXResearch #GlobalInsights #MarketResearch #CustomerEngagement #VoiceOfTheCustomer https://lnkd.in/giRRnXg3
Going “Glocal” – How CX Insights Help Global Brands Build Loyalty Across Regions - Radius Global Improve Global Customer Experience With Insights on Local Implementation
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We enjoyed helping a greeting card company explore Path-to-Purchase insights so they could update their approach to attracting a new generation of customers. Our Customer Pathways™ approach helped the team develop targeted strategies to support in-store sales growth while attracting new customers. Read the case study by Gennifer Jackson. #PathToPurchase #CustomerJourneyResearch #ResearchInsights https://lnkd.in/gadYsCRH
Path-to-Purchase Research for a Greeting Card Company - Radius Global
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Our Global Growth series continues as Joanne Suh, Senior VP at Radius Insights, and Giuseppe Tonolini, Director at Strive Insight talk about the complexities of shopper behavior and its implications for customer journey research, particularly for companies that have navigate diverse global markets. #CustomerJourney #MarketResearch #GlobalInsights #ShopperBehavior https://lnkd.in/gaScPPiG
Impact Customer Journey Activation | Radius Insights
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TOMORROW — JUNE 26: Our webinar with Michael Patterson and MilkPEP's Kikke Riedel will feature 3 case studies exploring how well synthetic respondents performed in qual and quant scenarios. Learn about the approach and get practical tips for integrating AI into your research program. Register now! https://lnkd.in/gGmdFN7q
Radius and MilkPEP: 3 case studies test the potential of AI-generated Synthetic Respondents
register.gotowebinar.com
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In the auto business, in-person experiences are an amazing way to build interest while learning more about what your customers want. Michael Jennings provides for strategic tips to help you make the most of each event. #AutoShowStrategy #AutoDealerTips #AutoResearch https://lnkd.in/gjyBMZjt
Brand Growth Through In-person Experiences and Interactions - Radius Global
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