Data Use: Beyond Excel: Why you should integrate software development tools and principles into your research "A good friend once shared his perspective on spreadsheets: Excel is the second-best tool for anything. The “best tool” depends on the specific goal you are trying to accomplish." Read more https://lnkd.in/eiyNNm3q #QuirksMR #MRX #insights
Quirk's Media
Media Production
Eagan (Saint Paul), MN 14,671 followers
For marketing research and insights professionals. #QuirksEvent
About us
Quirk's is the place where the best, brightest and boldest in marketing research – clients and agencies alike – exchange their most effective ideas. Designed to promote the understanding, use and value of marketing research, our articles, directories, Webinars, tools and other free resources give insights professionals the real-world solutions they need to take their marketing research and insights capabilities to a new level of excellence. How we got started Before starting Quirk's Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years. Seeing a need for a publication to promote the value of marketing research, as well as a comprehensive directory of research providers, he launched Quirk’s Marketing Research Review in October 1986. The largest media provider in the industry Today we have over 60,000 subscribers in 110 countries. We also offer the Quirk’s e-newsletter; Quirk’s Daily News Queue, which provides research and insights news on the go; and our robust and dynamic Web site that launched in 2016 and receives nearly 1.3 million visits each year. On top of this, we actively engage with our audience via Webinars, our two LinkedIn groups and on Twitter @QuirksMR, where we have 12,000 followers. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. To get your own FREE access visit www.quirks.com.
- Website
-
http://www.quirks.com
External link for Quirk's Media
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- Eagan (Saint Paul), MN
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Marketing Research, Publishing, Magazine, Directory, Job postings, Media, Enewsletter, Market Research, Insights, CX, UX, Webinars, and Conferences
Locations
-
Primary
4662 Slater Road
Eagan (Saint Paul), MN 55122, US
Employees at Quirk's Media
-
Chris LaVictoire Mahai
C-suite and Board Advisor, Public, Private and Non-profit Independent Director, Private Investor, Author
-
Rick Adams
Chief Operating Officer at Avertech
-
Dan Quirk
Quirk’s Media: Serving the Marketing Research and Insights Industry for 35 Years! -- Please, No Soliciting --
-
Andrew Claude
Client Relationship, Sales, & Marketing Leader | Mission-Driven
Updates
-
In case you missed it, your weekly marketing research news highlights: UserTesting appoints Smith as CTO. VERVE promotes 14. Qlarity Access acquires Beall Research, Inc.. YouGov acquires Yabble™. Circana promotes Knightly to CFO. https://lnkd.in/gJy4pK-2 #MRX #insights #QuirksMR
-
-
Integrating conversational AI into qualitative research processes "What if your qualitative survey responses are too good to be true? Open-ended questions have always intimidated both market researchers and survey respondents. To cut corners and make things far more difficult to detect, historically valid survey panelists are turning to AI to complete screening questionnaires and qualitative surveys." Read more https://lnkd.in/gzuv4_su #QuirksMR #MRX #insights
-
-
Quick Take: Just measuring customer satisfaction isn’t enough "The field of customer satisfaction has always been closely aligned with desires to improve the quality of a company’s products and services. Marketing researchers who are serious about their profession study the effects of the research they conduct, keep up to date with approaches others are trying and strive to continually improve the effectiveness of their work – both in terms of the research techniques used and the effects their data have on improving quality. Over the past 40 years in this business, many insights have become obvious to me." Read more https://lnkd.in/gRfh-sB5 #QuirksMR #MRX #insights
-
-
After a hiatus from participating in online panel surveys, researcher Ben Tolchinsky revisited the practice to assess changes in the survey experience since the mid-2000s. Joining 16 panels and taking hundreds of surveys on various devices, the author conducted a qualitative assessment to determine if the experience had improved. Check out the article detailing the findings from Tolchinsky’s survey participation at https://lnkd.in/g3_iDUmb. #MRX #SurveyExperience #Consumers #insights
-
-
Talk Shoppe: Human-powered insights in a technology-driven world "We reject the one-size-fits-all mentality and believe that tailored approaches, thoughtful analysis and an obsession with details is the real foundation of successful research." Read more https://lnkd.in/e3k5y43F #Sponsored #QuirksMR #MRX #insights
-
-
Trade Talk: Oy, AI "While more and more researchers – agency and in-house – are dipping their toes in the AI water, many more, especially those on the client side, are hamstrung by a range of factors, not the least of which is dearth of internal direction from the people running their organizations, whether it’s the IT and legal departments worried about data privacy and protecting corporate IP or C-suiters still trying to wrap their heads around what AI is and what it could do for (and to!) their businesses." Read more https://lnkd.in/eR7JX4JB #QuirksMR #MRX #insights
-
-
How consumer research can improve product launches and marketing campaigns "We all know research is important but tapping into authentic insights that represent most of your target consumers is not easy, especially if the innovation is disrupting a familiar category or brand." Read more https://lnkd.in/gyB_DTSc #QuirksMR #MRX #insights
-
-
8 Top Generative AI Companies "Artificial intelligence can improve your team’s productivity while cutting costs and saving time. There are many generative AI technologies hitting the market but only few target the marketing research and insights industry." Read more https://lnkd.in/ekWnC-EH #Sponsored #QuirksMR #insights #MRX
-