Quirk's Media

Retiring is a big step. Making that change in stages is a great way to ease to out of the workplace. Find jobs that are part-time, remote, hybrid or any other way that works for you at Quirk’s Talent. https://quirkstalent.com/ #MRX #MRXJobs #talent #GetHired #hiring

Bridging the gap between price communication and pricing strategy "Among all the marketing P’s – price, product, promotion, place and additionally people, process and physical evidence – price is likely the one with the most significant impact on the bottom line of a profit and loss statement, particularly in the short term." Read more https://lnkd.in/g4rfT64n #QuirksMR #MRX #insights

Mindspot Research: Mindspot Research wins with online focus groups and brand tracking "Industry veterans Lynnette Leathers, CEO, and Managing Director Jeanne Campbell lead Mindspot Research, your trusted partner for strategic marketing research since 2006." Read more https://lnkd.in/gAa_CPub #Sponsored #QuirksMR #insights #MRX

Leveraging marketing research translations: Transforming local insights into actionable global strategies "In today’s interconnected world, businesses are no longer confined to local markets. The rise of globalization has opened vast opportunities for companies to expand their reach beyond borders. However, navigating these diverse markets requires more than just a universal business strategy." Read more https://lnkd.in/gZfkJSZs #QuirksMR #MRX #insights

There were so many great conversations, sessions and connections made over the two days of the #QuirksNewYork event. Read top takeaways from Quirk’s Editorial Team! What did you take away from the event? 📈 “With trends ending almost immediately after starting, you must be “chronically online” to fully understand them but, by the time you do, the world is already on to the next, making it challenging for brands to stay in the loop. A solution to this? Influencers. Influencers are becoming the most common way to target audiences compared to print ads and TV commercials. Younger individuals believe the influencers they follow are more trustworthy than traditional ads. Knit and ESPN found that younger generations follow gamers on various social media platforms to keep up with their lives. In their respective sessions, Spotify and Audacy, Inc. indicated that people are more influenced by the “podfluencers” they listen to because they feel they have a deeper connection with them.” – Marlen Ramirez ♿ “One recurring topic for me was inclusion – defined in this instance by multiple sessions in which presenters detailed their efforts to make their surveys more inclusive. And, refreshingly and candidly, the motivation for doing so went beyond it just being the right thing to do (which it of course is); it also makes good business sense, which I think is a huge help for well-meaning researchers who may have to convince skeptical internal stakeholders to spend time and money on efforts they view as costly or unnecessary. For instance, during the company’s session Voya Financial referenced that people with disabilities have an annual disposable income of $1.9 trillion. Similarly, Understood.org explored ways and reasons to make the research process more welcoming for neurodivergent respondents (those with ADHD, dyslexia, autism, etc.). The best part? By working to make the process less troublesome for these groups, you may end up making it better for everyone – a worthwhile outcome in this era of declining participation rates.” – Joseph Rydholm 💭 “We live in a world where personalization is expected and brands are continuously searching for ways to gain a more nuanced, in-depth understanding of consumers. While talk of traditional demographics and segments could still be heard throughout the event, I was excited to see many speakers focus on psychographic profiles (lifestyles, interest groups, values), as well as the role of contextual alignment. Audacy’s session focused on the importance of understanding the role of specific audio rituals in helping brands remain contextually relevant, ensuring that ads feel natural and unobtrusive. Coty discussed how qual at scale – using gen AI – can be a vital force for uncovering individual granularity across segments, making it possible to find 'opportunities to delight' consumers.” – Emily C. Koenig Hapka #MRX #QuirksEvent #insights

How one research agency navigated the challenges of automation "Rather than talking about specific AI solutions, I want to dive into the work of finding and implementing new AI technology. I’ll start by sharing the automation journey we took at Illuminas, why some solutions succeeded while others failed, as well as team and process obstacles we had to overcome. I’ll then layer in some additional complexities we encountered related to gen AI and offer my thoughts on the future of research operations as we shift to a whole new landscape of tech-enabled insight." Read more https://lnkd.in/ghYTD62w #QuirksMR #MRX #insights

Azurite Consulting: Reimagining B2B market research "Azurite Consulting is dedicated to transforming market intelligence. Founded by former McKinsey & Company consultant Eli Diament, Azurite is the only full-service B2B research firm that recruits every respondent from scratch, using an integrated approach." Read more https://lnkd.in/dRsre79K #Sponsored #QuirksMR #insights #MRX

In case you missed it, your weekly marketing research news highlights: Thinks Insight & Strategy promotes two. Canvs AI appoints Kegley as CRO. Marketing Research Education Foundation MREF names 2024 award winners. Adelaide appoints Browne as fractional head of research. QuestionPro acquires CMILES CX by QuestionPro. https://lnkd.in/d4AZh9Mi #MRX #insights #QuirksMR

When Tom Quirk published the first issue of Quirk’s Marketing Research Review in 1986, he never dreamed of a future where Quirk’s landed in New York City to host a sold-out industry event at the Javits Center. Our entire team is thankful for the industry support that makes each Quirk’s Event possible. The last two days have been a whirlwind and we wish everyone safe travels home. See you in 2025! * Los Angeles - February 26-27, 2025 * Chicago - April 2-3, 2025 * London - May 7-8, 2025 * New York City - July 23-24, 2025 #QuirksEvent #insights #MRX #QuirksNewYork

It’s time for one last drink as the 2024 Quirk's Event - New York comes to an end. Thank you to our Legacy and Platinum sponsors Quest Mindshare and Toluna! #QuirksNewYork #QuirksEvent #MRX #insights