From the iconic NYC venue to the star-studded front row, the impact of the Tommy Hilfiger NYFW runway show continues to make waves as the brand was ranked #1 in media impact value. Read more from WWD below! #PowerOfPVH #TommyHilfiger
Tommy Hilfiger was the big winner during New York Fashion Week, drumming up $39.9 million in total media impact value, according to Launchmetrics, which released its tabulations on Thursday. Hilfiger generated more than twice the total MIV as the second place winner which was Michael Kors at $16.8 million in total MIV. Coming in third place was Coach at $16 million, followed by Off-White at $10.2 million and TORY BURCH at $9.8 million. Rounding out the top 10, were Carolina Herrera at $8.8 million, Luar at $7.9 million, Alice Olivia at $5.8 million and Cos at $5.6 million, according to Launchmetrics. Continue reading on WWD: https://lnkd.in/gEyKaUN3