PurpleLab

PurpleLab announces Series B funding round led by Primus Capital Funds (Primus Capital), joining existing investor Edison Partners. The investment highlights PurpleLab’s growing role in simplifying the access to and interpretation of Real-World Data across the healthcare continuum. https://bit.ly/3RJrYio #RWD

At #PurpleLab, we’re on a mission to supercharge the way healthcare #providers and #patients interact! 🤝  Our NPI to DTC Audiences are here to make collaboration a breeze—think of it as the perfect matchmaking service for healthcare. 💘 Why you'll love NPI to DTC Audiences: 🔒 Privacy first, ALWAYS: Our solutions are fully HIPAA and NAI compliant, keeping patient’s data completely safe.  🎯 Focus on the interaction between providers and their patient populations: Create a deterministic patient audience consisting of the patient populations of your own list of 1000 NPIs or use one of our curated provider lists.   🎤 Activate audiences with a flair: Deliver and activate your audience on your preferred platform! By embracing the power of patient-provider interactions, we’re paving the way for informed decisions and better health outcomes. 🔗 https://lnkd.in/dqviXqu8 #HealthcareMarketing #PatientEngagement #HealthData

Thanks for the shout out National Association of Specialty Pharmacy (NASP)! 🥳 We’re dedicated to transforming healthcare analytics with one of the most comprehensive claims data repositories, covering the entire U.S. and offering deep insights across medical, pharmacy, and specialty Rx data. Our team is driven by a mission to accelerate healthcare innovation, empowering life sciences, payers, and providers with real-world evidence. With HealthNexus, our no-code analytics platform, we make healthcare speak a unified language—enabling faster, cost-effective solutions to both conventional and emerging challenges. Couldn’t ask for a better partner to drive real-world solutions—now could you? #HealthcareAnalytics #RealWorldData #HealthData 

🚀 Influencer marketing isn’t just for fashion brands – it’s transforming the healthcare and pharma sectors too! 🩺💡 In a recent AdExchanger article, Isabelle Cohen, Solutions Engineer at PurpleLab, explains why healthcare brands can’t afford to ignore influencer marketing any longer. “Social media has brought about a seismic shift in how patients and providers interact with each other. Patients now come to appointments more informed than they were 10 or 20 years ago, having seen others online with similar experiences. They feel more empowered to advocate for themselves, and they’re requesting specific drugs they’ve heard about from trusted influencers.” Issy highlights the need for real-time insights to keep up with the rapid pace of social media, and how tools like PurpleLab’s Script Metrics API are enabling marketers to stay ahead of the curve by tracking prescription writing behavior in real-time. 🎯 Curious to find out more? Dive into Issy’s full article below and learn how data-driven tools are the secret weapon for success in healthcare influencer marketing and beyond! #HealthcareMarketing #InfluencerMarketing #PharmaMarketing #RWD #DataDrivenMarketing #AdTech 🔗 https://lnkd.in/dHXjwPrd

🎉 PurpleLab is now a proud member of The NAI 🎉 This recognition reinforces our commitment to privacy and compliance, especially as healthcare advertising grows into a digital powerhouse. 💥Our advertising vertical has been on fire in 2024!  This year alone, we’ve: 🚀 Launched Audience Builder – a tool designed to simplify HCP & DTC audience planning for healthcare advertisers. 📊 Rolled out a suite of measurement APIs: Audience Quality, Script Lift, and Script Measurement – all about making those data-driven decisions easier and more impactful! 🤝 Welcomed 17 new clients across tech, agencies, and media, including some of the biggest names in health agencies and DSPs! 👥 And to keep up with this growth, we welcomed Colin Jacobsen as VP Product, Advertising, and Scott Ronay as VP Sales, Advertising! Proud to continue building a privacy-safe, data-driven future for healthcare advertising with NAI at our side. 🌟 Mark Brosso, Russ C., Theodore Sweetser, Halee Graham, Isabelle Cohen, Kyle Armstrong, Robert Lich, James Walters, Scott Vinyard, Lauren Rosenberg, Molly Laterza, Robert Comyns #PurpleLab #HealthcareData #DigitalAdvertising #NAI #DataPrivacy #HealthcareAdvertising 🔗 https://lnkd.in/dSDEyVfW

The research is clear: Data drives better health outcomes. Period. 🧩 But navigating the complex #healthcare industry can feel like piecing together a jigsaw puzzle. Let’s break down the essentials of open and closed claims data! 🗺️ Open Claims Data: Your panoramic view of the #patientjourney! It’s generated when clinicians, pharmacy benefit managers, or insurance providers submit medical claims, offering insights into patient interactions across the healthcare spectrum. Without it, you’re only seeing half the picture! 😵💫 🛡️ Closed Claims Data: This is your detailed scrapbook of healthcare activities within a specific enrollment period. It captures everything from doctor visits to pharmacy runs, linking diagnoses and decisions for a complete overview. 🔗 Why Do We Combine Them? Open claims give you a broader perspective, while closed claims offer a detailed view. Merging these data sources unlocks insights into patient behaviors, diagnoses, treatments, and adherence before, during, and after enrollment—like having a GPS pointing you in the right direction all the time. Advanced claims data empowers clinicians to make informed decisions and helps healthcare organizations manage their members for improved health outcomes. With the combined power of open and closed claims data, we’re transforming healthcare insights into action! 💪 #HealthcareData #HealthOutcomes #HealthcareAnalytics #RealWorldEvidence #HealthcareInnovation #DataInsights #HealthTech

There’s never a dull moment at HLTH! 🌟 As always, we had an incredible time at #HLTH2024! A big shoutout to our very own Russell Robbins and Theodore Sweetser for their fantastic contributions on stage, where they shared insights into the use of data for enhancing preventive care strategies and integrating real-world #healthcare analytics for advertising campaign success. A special thanks to Arundhati Parmar, Pankhuri Sharma, Darren E. Wethers, M.D., and Jessica Pellen for sharing their insights and expertise with us too. Also, thanks to everyone who stopped by our booth and connected with us. Together, we’re paving the way for a brighter, more efficient healthcare future. Can’t wait to see you all next year! MedCity News Kargo Humana Managed Care Resource Alliance

🏥 The future of hospitals and pharma? It’s all in the data. At PurpleLab, we’re not just analyzing numbers – we’re empowering pharma companies, hospitals, and payers with real-time insights to outpace the competition. Imagine... 🩺 Pinpointing the exact doctors who influence your market. 🛠️ Streamlining clinical trials with precision site selection. 🎯 Tailoring your marketing strategy based on real-time healthcare trends. With data on 2.3 million healthcare providers, we’ve got the intel to fuel smarter decisions. Ready to transform your approach? Let’s get you set up. MedCity News #HealthcareAnalytics #PharmaStrategy #BigData #PharmaMarketing 

Ever wondered what makes physicians tick when it comes to prescribing? 🤔 Discover it on our upcoming webinar “Decoding Physician Prescribing Behaviour: A Data-Driven Journey” with pharmaphorum. 📅 Date: Tuesday, November 19th 🕚 Time: 11am EST / 5pm CET / 4pm GMT Why join? Because understanding physician prescribing behavior is like finding the secret sauce to your marketing strategy! 🌟 What’s in it for you? Discover how to identify and engage with KOLs already using similar drugs. Learn to analyze provider prescribing activity and treatment patterns. Uncover strategies to tailor outreach for those golden referrals. 🎯Our data wizards (and expert panelists) Theodore Sweetser, VP of Advertising Partnerships and Strategy, will share insights on engaging with key opinion leaders (KOLs) and high-volume prescribers. Amy Crowe, VP of Go-To-Market Enablement, will tackle how to commercialize insights for maximum impact. Matthew Ryklin, Director of Solutions Engineering, will explain how technology and analytics can make a better combination than PB&J. 👉 Click here to register https://lnkd.in/gH7MfgEC.    #HealthcareMarketing  #PhysicianInsights #PharmaStrategies

From googling symptoms to finally booking that doctor's appointment, the patient journey is one big maze filled with online research and offline experiences across a dizzying array of channels. 😵💫 Here’s where we come in! Programmatic #advertising is helping #healthcare marketers track and engage patients through each twist and turn of this journey, piecing together data from every interaction. But here’s the kicker: measuring the impact of all those media efforts is still a tough nut to crack. Join us, UF Health Jacksonville, MBB , and MiQ in a webinar where we tackle this challenge head-on. 📅 October 29, 2024 🕦 11:30 AM - 12:30 PM CDT We’ll dig into: 🧩 How to connect the dots between siloed healthcare data to target your ideal audience 🌍 Reaching patients across every stage of their journey (programmatic FTW) 📊 Proving campaign ROI by tracking those all-important patient touchpoints #HealthcareMarketing #PatientJourney #ProgrammaticMedia #AdTech #HealthData